Old Spice marknadsföringskampanj som lanserades under 2010 nådde snabbt stora framgångar och spreds som en löpeld över internet. Reklamfilmerna med ?the Old Spice man? sågs under kort tid miljontals gånger och en viral marknadsföringskampanj var född. Genom en fallstudie av denna kampanj analyseras fem olika faktorer; produkt, promotion, innehåll & utformning, spridning & interaktion. Detta för att granska deras inverkan på kampanjens framgång.Studien har skett genom en analys av sekundärdata, i form av Old Spice? reklamfilmer samt ett stort antal nyhetsartiklar och intervjuer som behandlade kampanjen.

Bakgrund: Hälsofrämjande arbete är en del av distriktssköterskans arbetsuppgifter. För att kunna erbjuda detta till äldre vårdtagare i hemsjukvården behövs ökad kunskap om hur distriktssköterskan utför det hälsofrämjande arbetet i sitt praktiska arbete. Syfte: Syftet med studien var att beskriva distriktssköterskans hälsofrämjande arbete med äldre vårdtagare i hemsjukvården. Metod: Kvalitativa intervjuer genomfördes med åtta distriktssköterskor. Materialet analyserades genom kvalitativ innehållsanalys.

Background: Documents and legislation inform us that parts of the public health service of Sweden, at a political level, aim to support people?s sexual health. Statistics show there has been an increase among young woman, seeking help for sexual pain during intercourse. The diagnosis that the media has come to observe lately is vulvar vestibulitis. In general there is a lack of knowledge about the existence of this state of pain and its causes, which impacts woman to get appropriate help and support in time.

Syftet med denna uppsats var att undersöka om läroböckernas berättelser levde upp till den normativa demokratisyn som formuleras i LPO 94 och om berättelsen om det moderna Sveriges framväxt kan tillskrivas ett värde för alla elever. Undersökningen bygger på en kvalitativ läromedelsanalys av tre vanligt förekommande läroböcker i historia för grundskolans senare del. Vi har i läroböckerna fokuserat på berättelser om det moderna Sveriges framväxt som kan kopplas till begrepp som demokrati, rättigheter, solidaritet och jämställdhet. Utifrån läroböckerna, LPO 94 och aktuell forskning har vi diskuterat huruvida den historiska framställningen av det moderna Sveriges framväxt kan tillskrivas ett allmängiltigt värde. Undersökningens resultat visade att läroböckerna förmedlade en historia som tydligt gick att härleda till läroplanen.

The multicultural society of today where individuals have varied cultures and languages is different to the homogeneous society of the past, and sets new demands upon the school. The school library can play an important role when it comes to the integration and the acceptance of students with a different mother tongue. Provision and access to literature in the student?s mother tongue is seen as a strong indicator of a school that promotes a multicultural environment, and it?s also linked to the student?s feelings of identity and self-confidence. Their knowledge in their mothers tongue is crucial to the acquisition of a second language, and learning in extension.The purpose of this bachelor is to examine how school librarians work with multilingual students in junior high school, and what they consider to be their roles in this context.Confirming previous research, mediation of information and promotion of reading was a central task to the school librarians we interviewed.

My objective for this project was to create a short but thrilling 2D-animation intended as promotion for an online comic book. The purpose of the project was to learn more about animation and graphics, to further my artistic skills and to learn how to work in Adobe After Effects. I also wanted to learn more about scheduling, project methods and how to handle stress. During the ten weeks of the project I have created the story, the storyboard, the character design, the backgrounds and the animation. The voice over was recorded with the help of a fellow student who also made the music and the sound effects.

We live in a society that has changed rapidly in recent years. The Swedish welfare state identity consisted of structures that had been formed from an emancipatory project. Today, these structures seem to have been erased and replaced by a different form of society. When a society is changing it affects the political, social and economic levels.In this social change Social Democracy seems to have lost its hegemonic position in society and describes itself as standing in a crisis. An effort to modernize the party has therefore begun.

I Sverige är sex- och samlevnadsundervisning obligatorisk. Dock så skiljer sig innehåll, kvalitet och omfattning av undervisningen mycket mellan och inom skolor. Syftet med denna systematiska litteraturstudie är att undersöka hur sex- och samlevnadsundervisning genom skolans insatser påverkar elever. Nio vetenskapliga artiklar användes för att finna svar på detta. Resultat visar att elevers kunskap om sexuell och reproduktiv hälsa ökar, att attityder i viss mån kan påverkas men att beteenden är svåra att förändra.

This paper examines the amount of influence that upper secondary school pupils of the Swedish voluntary school system. The curriculum clearly states that democratic values are to be instilled with the pupils at an early age, and that the pupils are to have a degree of democratic influence over their tutelage. This paper is based upon a survey, which involves one hundred and fourteen pupils at the Malmö Latin gymnasium. The hypothesis argues that upper secondary school pupils in Sweden have very little knowledge in this area and it contradicts much of the previous research done in this field. The pupils´ ages vary from fifteen to eighteen years of age.The survey shows that the pupils of this school have little or no knowledge of their democratic rights within the school boundaries.

This essay is about the Workers Communist Party. My method for the analyzing part in this essay is qualitative methods such as text and idea analysis. I have chosen the words of Claudin to describe which ideological standpoints Workers Communist Party have. First I write about the background to why Workers Communist Party was formed in 1977. The background is the big split of extreme left wingers from the left party, which formed several organisations such as The Communist Marxist-Leninist Revolutionary Party and The Communist Organization for Marxist-Leninists.

Standing outside the EU and the EES, Switzerland is a unique state characterized by federalism, direct democracy and neutrality. Though always focused on preserving these features and its sovereignty, Switzerland has managed to gain access to some sectors of the single market through bilateral agreements with the EU. The purpose of this thesis is to examine what level of integration Switzerland has reached in those bilaterally regulated sectors of the single market. As integration cannot easily be assessed, the extent of the Swiss adoption of the acquis is seen as an indicator of the level of integration and is thus examined. The conclusion is that Switzerland, mostly due to the economic interest of common rules, but partly due to pressure from the EU, almost completely adopts the acquis in the bilaterally regulated sectors, including the interpretation of the ECJ.

Recent studies have reemphasized the importance of competition in democracy. An ideaoriginating from Weber: that demoeratic competition leads to more qualified leaders, has been resurrected. Research shows that democracies are more Iikely to elect leaders with a high leve l of education, and with in demoeratic states stronger competition correlates with elected politicians with higher education, more political experience and higher previous income. This study researehes whether the earrelation between greater competition and electedcandirlates with higher "Curriculum vitae-qualities" holds between electoral systems. Does a more competitive electoral system elect candirlates that score higher on such measures? Using education as a proxy forthese qualities the study traces different outcomes on education in a mixed electoral system, camparing the majoritarian (more competitive) part of the electoral system with the prop011ional (less competitive) part.

Hypertoni är en folksjukdom som drabbar en femtedel av den svenska befolkningen. Orsaker till hypertoni kan vara livsstilsrelaterade, som stress, övervikt eller fysisk inaktivitet. Distriktssköterskor har som uppdrag att kontrollera patienters blodtryck, ge stöd och rådgivning till förändrad livsstil. Detta för att främja hälsa och förebygga hypertoni eller förbättra ett förhöjt blodtryck.Syftet med examensarbetet är att sammanställa befintlig kunskap från litteratur om distriktssköterskors hälsofrämjande omvårdnadsåtgärder till patienter med hypertoni.Examensarbetet är en litteraturstudie där kunskap från 12 vetenskapliga studier förts samman till ett nytt övergripande resultat, en metasyntes. Resultatet visar att de hälsofrämjande omvårdnadsåtgärder distriktssköterskor utför till patienter med hypertoni sker som Hälsoutbildning på standardiserat eller personcentrerat sätt.

Purpose                           The purpose of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework      The theoretical framework starts with definitions of loyalty and customer loyalty. Further, it discusses what a loyalty program is, how rewards today and in the future affect the consumers, and other promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method                                                    To take advantage of the companies? point of view and at the same the customers? perspective, the survey is based on a combination of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study                 In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around their use of loyalty program.

The aim of this Masters thesis is to examine public library and information technology IT discourses to see which relationships are established between them in four library journals. This is done in two steps, where first discourses are defined followed by an analysis of the relationships established between the public library and IT in each discourse. The questions from which the analysis emanates are as follows: What discourses exist around the public library and IT in the library journals? What conceptions of the tasks of the public library are constructed in the discourses? What conceptions of the tasks of IT are constructed in the discourses? What conceptions of the relationships between the public library and IT are constructed in the discourses? The theoretical and methodological starting-points are found in Ernesto Laclaus and Chantal Mouffes discourse theory. 37 articles from four library journals Biblioteksbladet, Bibliotek i Samhälle, DIK-forum and Ikoner - are analysed through a model in five phases.