Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

This essay focuses on strategies for acquisitions in Swedish publiclibraries. The topic has been occuring in the public debate off andon since the70s. The dominant view has been that librarians haveallowed demand direct the purchases of media and thus haveignored quality literature.This debate has caused me to reflect on the librarians constantdilemma when purchasing media. Are they supposed to chooseliterature that are in demand, or should an evaluation made bylibrarians be the decisive?The previous research has shown that the library profession istraditionally characterized by a non-judgmental approach.

Our purpose was to investigate when a specific phenomenon is taken out of context and used in a manner not originally intended for. Facebook is meant to be used in the private sphere as a way for individuals to communicate and keep in touch with family, friends and acquaintances. However, Facebook has begun to be used increasingly in the professional context like recruitment. We have through qualitative interviews explored how the respondents, professional recruiters and future job applicants, think about the use of Facebook in a recruitment process. By applying theories dealing with roles and lifestyles we have been able to pinpoint our empirical data.

Sahlgrenska Academy at University of Gothenburg Department of Internal Medicine and Clinical NutritionAbstractTitle: Can probiotics prevent atopic dermatitis in children with high risk?Author: Laura Pienihäkkinen and Max OlinSupervisor: Heléne Bertéus ForslundExaminer: Anna WinkvistProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 22, 2012Background Allergic disease is today common, this including atopic dermatitis, which is the most common inflammatory skin disease in the world. Heredity has been shown to play a major role in the development of this disease. It is therefore of high interest for both the individual and society to find effective methods for preventing atopic dermatitis in individuals with high risk profile. Probiotics are beneficial for the bacterial profile in the intestine and it is therefore of interest to study if they through their anti-inflammatory effect could prevent atopic dermatitis.Objective The aim was to study whether administration of probiotics to the mother and the child (directly or via breast milk) could prevent atopic dermatitis in children with high risk profile (at least one first degree relative with a diagnosed allergic disease).Search strategy A systematic literature search was done in databases PubMed and Scopus with search terms maternal, prenatal, probiotics, allergy, atopic dermatitis, prevention, and children.Selection criteria Randomized, controlled human studies and original articles in English were included.

Environmental destruction is a growing problem in our world. Almost every day there are new reports concerning that we have to do something about the greenhouse gasses. Simultaneously is the human constantly more eager to have a life with higher standards and therefore uses more energy. The environment is a question that is highly up-to-date and more people try to find solutions on how to save our planet. One way to decrease the energy demand is to build passive houses, where the houses don?t have any active heating.

This essay is about why and how the media is integrated with Swedish as a subject. The purpose of the study is to investigate if the teachers who use different media when teaching Swedish consider that this pedagogy develops the students? learning. I also aim to find out if there are any differences and/or similarities between the teachers.To fulfil the purpose I have done a qualitative study with three teachers who work at a school. I have focused on following issues: How, when, where and why do the teachers use media when teaching Swedish?The investigation shows that media is popular today and it is becoming more so all the time.

Att utforma interaktiva TV-tjänster skiljer sig på flera sätt från att designa för webb eller för vanliga PC-tillämpningar. Faktorer som lägre bildupplösning, längre avstånd mellan användare och skärm, och inte minst användandet av fjärrkontroll istället för tangentbord och mus gör att villkoren ser annorlunda ut än för PC-tillämpningar. I detta arbete beskrivs hur en videobutik för en set-top-box för digital-TV utformas via iterativ hifi-prototypning och utvärdering. Lärdomarna är tillämpbara på andra interaktiva TV-tillämpningar..

AbstractTitle: The picture of Studenthälsan ? a focus group study of the image that students in Uppsala have of the organization and of how they look at the way the organization addresses them. Studenthälsans image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala demNumber of pages: 65 (73 including enclosures)Author: Sofie BackmanTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the image that students in Uppsala have of Studenthälsan and its excersice department. This includes how the students perceive the organization?s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future.Method/Material: Together with literature studies, a qualitive method has been used and three focus group interviews with a total of 15 informants have been conducted.

Every year new premises are built in Sweden, and even if they are made as energy efficient as possible, this will not reduce the energy demands, but the rate of the increase of the energy use will be reduced. One type of facility in Sweden that is a major energy user is public baths, and this makes public baths an interesting facility to study more closely. There are around 500 public baths in Sweden and about 75 % of those can be seen as older baths with large need of renovation, and they all require a high level of energy efficiency measures. To show how the energy demand increase or decrease depending on the changes chosen to be made, the simulation application IDA Indoor Climate and Energy was used. Simulations were made and compared for several cases, with two extreme cases as starting points.

This paper discuss the possibilities to improve the Swedish political nomination system. It brings up some of the values and norms that can be used to change the existing system. Values as openness, the demand of responsibility and also if there is values from the American spoils system that can be used in the Swedish system. A minor purpose is to discuss the part of the parliament within the nomination process. To investigate this I have some theoretical starting points and a self constructed analysis tool.

LKAB använder i rekryteringssammanhang personlighetstest i syfte att om möjligt förutsäga hur kandidater agerar vid givna situationer i det framtida arbetet som produktionschef. Företaget använder Temperament and Character Inventory (TCI) och känner sig inte tillfredsställda med detta, då kandidaternas personliga egenskaper uppfattas annorlunda vid anställningsintervjun än vad testet visar. På uppdrag av LKAB har olika personlighetstest analyserats och jämförts mot LKAB:s kravspecifikation på produktionschefer. Genom intervjuer med HR-advisors på LKAB samlades information in om produktionschefernas personliga egenskaper, LKAB:s rekryteringsprocess och om personlighetstestet. Med utgångspunkt från företagets kravspecifikation för produktionschefer jämfördes personlighetstesten Gordon Personal Profile Inventory, NEO Personality Inventory-Revised, Hogan Personality Inventory, Sixteen Personality Factor och Temperament and Character Inventory med hjälp av en litteraturstudie.

This essay answers the question: How can a manufacturing business fulfill the information demand in the processes; purchasing, production, warehousing, order and delivery?The question has been answered through different kind of studies, such as literature, documents, Internet search, interviews and observations. The essay is written from a hermeneutic point of view and by using qualitative research. The result has been validated by two different manufacturing businesses.A simple information logistic model is the result of a comparison made between theory and empery. The aim of the model is to describe how a manufacturing business can fulfill the information demand by using different methods.

The purpose of this study is to investigate what knowledge children in preschool have about recycling, and to examine how teachers work with environmental efforts to increase children's understanding of environment and sustainable development. And if there is differs between the two preschool classes, one of which has a environmental profile. The study is based on qualitative semi-structured interview methods of teachers and children, and observation of the children during a sorting exercise with a number of garbage objects. The result shows that teachers in the environment profiled preschool spend more time per week on work related to environmental and natural issues and worked more thematic. Similarity between this preschool classes is that the use of outdoor education to get into environmental awareness.

In April 2007 we contacted Lennart Augustsson at Designpartners AB in Västerås. He came up with the idea to investigate and evaluate their construction of a interaction beam, CSB-beam. CSB is short for Connector Interaction beam. The beam is based on a horizontal C-profile of high-tensile steel and in the bottom of the profile are vertical flat bar welded so called block connectors. These block anchorsare also made of hightensilesteel.

The objective of this work was to introduce measures to reduce energy and water demand at Gävle Söder 17:10. To succeed, this energy audit has been made. The work is based on collected statistics from the property owner Norrporten, measurements, literature review and through consultation with experts in the field. Two models, one for each building, have been created in the simulation program BV2 to estimate the potential of energy measures based on the collected information. The models in BV2 have been verified against the statistics of the energy consumption.With the help of calculations and simulations, seven cost-effective measures have been identified.