This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

Syftet med denna kvalitativa studie var att undersöka hur sjuksköterskor använder professionell tolk som verktyg i omvårdnaden av patienter som inte behärskar det svenska språket samt hur kommunikationen möjliggörs då professionell tolk inte anlitas. Leiningers teori om transkulturell omvårdnad användes som teoretisk referensram i studien. Datainsamling gjordes i form av nio intervjuer med sjuksköterskor från tre olika avdelningar på samma klinik. I resultatet framkom att professionell tolk användes i begränsad utsträckning och att sjuksköterskor istället främst tog hjälp av anhöriga och flerspråkig personal för att kommunicera med patienter som inte behärskar det svenska språket. Endast ett fåtal sjuksköterskor i studien kände till att språktolkservice erbjuder telefontolkning och sjuksköterskorna såg fler nackdelar än fördelar med tjänsten.

Rörelse och framkomlighet har alltid spelat en stor roll för samhällsutvecklingen. Människans geografiska räckvidd har ökat mycket under de senaste 50 åren och detta tack vare bilen. Detta har fått vissa konsekvenser såsom glesare städer, miljöförstöring och ökat antal trafikolyckor för att nämna några. Planering av våra transportsystem har skett utan eftertanke och är byggda utan större hänsyn till miljön, vilket är ohållbart och det måste till en förändring i användandet av våra transportsystem. Trafikverket är en svensk statlig organisation som står för den långsiktiga planeringen av det samlande transportsystemet i Sverige.

This report discusses questions concerning wear on forest roads. The purpose of the work is to investigate if the wear on the roads will decrease when the speed limit gets lower for the trucks that transport the wood. A normal forest road, class B, was used in the study. In total 5000 m3f timber was transported on the road. Data about the road was measured with a profilograph car before and after the timber transport.

The study focuses on mapping how well prepared the counties in the west region of Sweden is in case of restructuring. The study explores what kind of activities and routines that contributes to prepare the organization for restructuring. The study also aims to investigate the effect of precedent restructuring, and if the counties who experienced restructuring are more prepared than others.The research within the field of restructuring characterizes of an evaluating nature and the focus has been after the restructuring occurred. There have also been a lot of studies of the negative consequences on individual and organizational level. Since downsizing is a frequently used method by management despite its consequences is it important to investigate how organizations can learn and thereby be more prepared for restructuring.

The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?.

This BSc thesis is a part of an initial step of a collaboration between Skansen and Kenyan Wildlife Service (KWS) and constitutes of an inventory of the Nairobi Animal Orphanage run by KWS. Animal Orphanage takes care of orphaned and injured animals arriving from throughout Kenya. The project started out as a refuge and as a temporary place for animals in need of care and help. With time it has evolved to an establishment that resembles and functions more like an animal zoo. The aim of this inventory is to focus on how the biological needs of Congo grey parrots ( Psittacus erithacus erithacus) and cheetahs (Acinonyx jubatus) are met, in terms of management and housing.

SammanfattningOffentliga organisationer är ofta komplexa vilket innebär utmaningar i utformning och genomförande av styrning. Ett flertal internationella studier har publicerats om styrning inom den offentliga sektorn.  Dock behövs ytterligare empiriska studier och teoretisk utveckling för att ge stöd till chefer inom offentlig sektor för att de ska kunna utnyttja resursstyrningens potential.Syftet med denna uppsats är att undersöka hur styrning praktiskt tillämpas vid valda förvaltningar inom Region Gotland, samt vilken kongruens som finns mellan de olika styrmodeller som används.Region Gotland är en av många offentliga organisationer i Sverige som har tillämpat NPM-principer. Kundorientering, decentralisering och användning av styrmodeller utvecklade för det privata näringslivet genomsyrar organisationen. Det är flera olika former för styrning och ett antal olika styrmodeller tillämpas samtidigt. En kombination av olika former av styrning och styrmodeller utgör en styrmix inom organisationen.Empiriska data samlades genom semi-strukturerade intervjuer samt genom analys av Region Gotlands skriftliga styrdokument.

An attempt was made to GFP-tag the effector proteins of AvrLm6 and AvrLm4-7 using the GFP-tagging gene knockout method (GGKO) developed by Saitoh et al. (2008) in order to determine whether or not they are secreted. Successful pETHG-(target)KO vectors were not generated. The protocol was examined for potential errors. Fatal errors were pinpointed to the ligation reaction and the transformation required to generate and propagate the desired vector pETGH-(target)KO.

Flera olika arter av mjölksyrabakterier som ingår i släktena Lactobacillus och Bifidobacterium har hittats hos bin och i deras honung. Idag finns ingen effektiv metod för identifiering av bakterierna. Syftet med detta projekt är att utveckla en metod för snabb identifiering genom att hitta lämpliga primers till olika mjölksyrabakterier och därmed få fram en Polymeraskedjereaktion (PCR) metod. Ribosomal ribonukleinsyra (rRNA) generna eller 16S-23S rRNA intergenic spacer region (ISR) används ofta vid design av primers, som därefter används i PCR för att identifiera olika bakterier. Deoxiribonukleinsyra (DNA) visualiseras i agarosgelen med hjälp av SYBRgreen I som fluorescens på ultraviolett (UV)-ljusbord.

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of Småland in Sweden, have been analyzed. The first brochure is from Visit Småland, the second from Vetlanda municipality and the third from Värnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

The metaphor has been among us since a very long time, but despite over 1.000 years of reflection it is still uncertain how one should understand the concept. There are few, if any, doubts how to understand the definition of metaphor, but is it possible to find a real distinction between the metaphorical and the non-metaphorical? In this essay I seek an answer to when a metaphor is a metaphor or when it is instead a generally accepted concept of how something actually is. I will use previous research on the topic from Aristotle, Friedrich Nietzsche, Paul Ricoeur and George Lakoff and Mark Johnson. These persons have given me a wide perspective and approach to the metaphor ? and when a word should be considered as a metaphor or not.

Olika socioekonomiska faktorer som utbildning, inkomst, ålder, familjestatus och kön har betydelse för individens hälsa och hur individen själv producerar i sin hälsa. Hälsa både efterfrågas och produceras av individen, för att kunna göra detta efterfrågas varor och tjänster på marknaden som ingår i individens nyttofunktion. För att kunna köpa varorna krävs att en del av tiden fördelas till marknadsarbete och en del till hushållsproduktion. Inom ramen för hushållsproduktion produceras hälsan. Effektiviteten i produktionen av hälsa påverkas bland annat av hur mycket utbildning individen har.

This BSc thesis is a part of an initial step of a collaboration between Skansen and Kenyan Wildlife Service (KWS) and constitutes of an inventory of the Nairobi Animal Orphanage run by KWS. Animal Orphanage takes care of orphaned and injured animals arriving from throughout Kenya. The project started out as a refuge and as a temporary place for animals in need of care and help. With time it has evolved to an establishment that resembles and functions more like an animal zoo. The aim of this inventory is to focus on how the biological needs of Congo grey parrots ( Psittacus erithacus erithacus) and cheetahs (Acinonyx jubatus) are met, in terms of management and housing.

The life cycle of the anadromous Atlantic salmon (Salmo salar) can span large geographic, political, and socio-economic boundaries. Management strategies and regulations that only concentrate on small spatial scales often overlook larger basin-wide problems, especially relating to post-spawn seaward migration. In this master thesis one entire migration cycle of wild adult Atlantic salmon in the unregulated northern Swedish river Vindelälven was monitored by radio-telemetry tracking during upstream spawning migration and downstream seaward migration back to the Baltic Sea. The effect of ladder passage variables (time to pass, total time in the ladder, passage day over the ladder) at a fish ladder downstream in the river Umeälven, as well as fish size, were evaluated to determine if differences in upstream migration distance in the river Vindelälven could be observed. Ladder passage variables did not affect migration distance, but size exhibited a negative relationship to migration distance.