Syftet med uppsatsen är att genom en fallstudie titta på TV4 Sveriges säljprocess av deras annonspaket Sumo, genom en modell bearbetad utifrån Roger Bests (2005) andelsutvecklingsträd (eng. Share Development Tree) samt marknadsföringssmixen (eng. Marketing Mix)utifrån Kotler et al. (2002).Metod: Metoden som har använts i denna uppsats är kvalitativ, då syftet var att göra en fallstudie av ett företag. En personlig semistrukturerad intervju med bandspelare genomfördes och två intervjuer via e-post gjordes då dessa två respondenter inte hade tid att träffas personligen.

The biodiversity of the Swedish forest has degenerated since the beginning of the 19th century when fire suppression and large scale logging first occurred. Together with a changed land use, these actions today have had a negative influence on many forest dwelling species, due to gradual reduction of natural processes, successions and different structures from the forest ecosystem. The Swedish Forest Act, together with different environment certifications, have today encouraged private persons and forest companies, among them Holmen Skog, to work actively to improve nature conservation. The aim of this study was to, by field inventories of already existing nature values, literature studies, recommendations from scientific reports and ecological gap analysis as a basis, make a management plan, for a non-production area, to conserve or improve the prerequisites for biodiversity. ?Storskogsberget? is located in the coastal area of Västerbotten County, 35 km from the city of Umeå.

The species in the genus bumblebees (Bombus) are important pollinators. In the world there are 250 bumblebee species and there are 34 species in Norway. The purpose of this study is 1) to assess changes in the species composition of bumblebees in twenty different places in Norway that have been inventoried first one time between 1939-1960 and the second time in 2012, and 2) to relate species richness and distributions to current landscape composition with the aid of orthophotos. In this study, I have used regression analyzes on the different bumblebee species that were present or absent at the inventory, using the premises of the following variables: low or high altitude, latitude, longitude and seven different types of land use (farmland, building/plots, open land/pasture, forest, wetland and open or snow-covered ground above the tree line) to see if there was any relationship between each species and the different variables. I have not analyzed what the landscape looked like at the first inventories and therefore we cannot say whether it has changed and if that is why species number has decreased. This would be interesting to study further and to see if there is any relationship between landscape changes and bumblebee?s species decline.

AbstractThe purpose of this paper is to examine how the population living in Christiania considers their residential area in relation to the surrounding society, and why you as an individual choose to live there. We have used the qualitative method and we have performed interviews with a total of six persons. We have used Tönnies two notions regarding gemeinschaft and gesellschaft, and Goffmans theory about stigma. We choose these theories because we thought that they were most relevant for our study. Our question at issue is: Why does a person seek to live in an alternative society, with different norms in comparison to the majority society? Through our interview persons we learned their stories and their opinions considering their residential area and we concluded that Christiania differs from the remaining society in several ways.

Title: A Business Perspective on Reducing the Climate Impact from Tetra Paks Transportations of Goods. Authors: Pär BerglundSebastian Lyngström Supervisors: Lars J Nilsson, Environmental and Energy Systems, Lund UniversityNils Månsson, Department of Business Administration, Lund University Problem Analysis: Increased awareness concerning climate change will put pressure on companies to reduce their climate impact. Problems arise when trying to reduce the impact from transportations due to companies? limited control on forwarding agents and difficulties measuring the emissions. Purpose: From a business perspective, this report will enable a reduction of the climate impact that arises from Tetra Paks transportation of goods.

Swedish agriculture faces future challenges regarding food production and land use. Increased competition for agricultural land creates complex situations, where conflicts may arise when productive crop land is in demand not only for food production but also energy- and fodder production. On top of that there is an obvious conflict of goals between agricultural production and non-agricultural exploitation of agricultural land. In several emerging economic regions it is noticeable how agricultural land is being expropriated for development of urban settlement and infrastructure, carrying potentially significant long-term effects. During the last decade the exploitation of agricultural land in activities other than food production has increased in Sweden and is expected to continue in the same manor. Approximately 700 hectare of land in Sweden is diverted from food production, annually, and in 2013, the Uppsala Municipality showed the greatest change in land use of all municipalities (SCB, 2013).

Ett spels karta är begränsande i det att när man valt en viss storlek kan man inte gå utanför den ramen utan att göra relativt resurskrävande operationer. Denna undersökning genomfördes för att se om en trädstruktur kan användas som lösning att hantera en honeycomb-struktur på ett lämpligt sätt för att ständigt kunna utöka ett spels karta. Resultatet visar att det är möjligt att använda trädstrukturen relativt bra till växande kartor men att det inte är att rekommendera till spel, eftersom strukturen i sig är en omväg. I samband med denna karta skapades en slumpmässig path-generator som skulle kunna användas till att generellt skapa slumpmässiga kartor i spel. För att se vad försvårigheter man stöter på när man utvecklar en slumpad map-generator, vilket visade sig vara svårt i och med att man hittade många specialfall..

To identify and evaluate apple cultivars is not an easy task, since the taste and appearances of the fruit are affected by where the apple tree grows. At the Balsgård new apple gene bank there is a unique and interesting collection of over 260 different cultivars from all over the world. To find out if these cultivars are consistent with previously published descriptions, the fruit was evaluated for some of the cultivars. Among the evaluated cultivars some were selected that could be suitable for cultivation and/or fruit breeding. A few cultivars were in addition analyzed at a consumer evaluation at the Kivik apple market where visitors could vote for the most beautiful apple and the best taste.

GPS (Global Positioning system) and GIS (Geographical information system) has been used for planning and inventory in the forest sector for more than ten years. The last years the development has come to equip harvesters and forwarders with GPS and GIS (GIT). The goal with this study was to reach a basis for decision, how Stora Enso Skog should continue its investment in GPS and GIS in harvesters and forwarders. To reach this basis for decision, possible advantages and benefits, disadvantages and problems in the harvesting process was evaluated. The study was made as an interview study with four harvesting managers and ten machine teams. To secure the quality of the results an interview questionnaire was made before the interviews were done. The results showed that GIT will make the harvesting managers work easier.

Birch is the dominant deciduous tree species in Sweden but only 16 % is found in pure birch stands. The majority of the birch (51 %) is to be found in conifer dominated stands. Swedish forest land comprises approximately of 23 % mixed stands and one problem is that for mixed stands there are few management recommendations. The underlying aim of this thesis was to study the management of mixed forest stands of spruce and birch to achieve good timber quality of birch. The study was based on a literature study and measurement in a field experiment launched in 1998 by the Swedish University of Agricultural Sciences (SLU).

 The aim of this essay is, by using tree conductive Swedish newspapers, see how thesubmarine violations that Sweden suffered during 1980s, was depicted in the Swedish press in terms of threats. Two major submarine violations will be investigated in this paper, U137-incident in Karlskrona archipelago in 1981 and Hårsfjärden-incident in Stockholm archipelago in 1982. To achieve the purpose, I use a qualitativ method and a threatperspective to answer my questions. These questions are for instance- From which nation, according to press reports, comes the threat?- What is, according to the press, threatened?The results show that the press saw the submarine violations as a major and serious threat that mainly come from Soviet Union.

Background: Critical conditions to become an attractive supplier of knowledge based IT-services in the B2B market are many. Besides the fact of supplying a service of high quality one must as a supplier communicate values which are understandable and desirable for a new buyer. Buying a knowledge based IT-service involves several risks; the consultant might not have sufficient knowledge or have difficulties understanding the corporate culture and collaborating with other staff within the client?s organization. Since services are intangible offers and it can be intricate to put right price level for something which can only be evaluated when the project is finished, puts severe strain on suppliers competing with other companies in the same market when looking for new clients.

The aim of this thesis is to create an understanding of the incentives for forest companies to invest in reducing carbon dioxide emissions from deforestation and forest degradation, which is termed REDD. The Brazilian Amazonas was chosen as the base for the investment case. Brazil has the largest area of rainforest in the world, and also the biggest problem with deforestation. The Amazon region of Brazil comprises rainforest which is largely intact and unexploited. Accordingly, there is significant potential scope for prospective investments in a REDD-project, and so have a noteworthy impact in preventing deforestation.The research approach used the United Nation?s Clean Development Mechanism concept was used as a framework for ascertaining the investment costs in potential REDD-projects.

Riskbedömning är en väsentlig del av klinikerns vardag. Varje patient ska riskbedömas och riskgrupperas, vilket sedan utgör grund för val av behandling, behandlare och revisionsintervall. I tandvården i Sverige idag används det ett flertal olika stödsystem eller riktlinjer för riskbedömning av oral hälsa. Syftet med studien var att ta reda på vilka stödsystem/riktlinjer som finns för riskbedömning av oral hälsa i Sverige idag och ge en beskrivning av de mest frekvent använda systemen samt göra en jämförelse av dessa. Syftet var också att undersöka huruvida dessa system är evidensbaserade och utvärderade samt att kartlägga kunskapsläget, gällande evidensbasering och utvärdering av stödsystem/riktlinjer, för riskbedömning av oral hälsa.

Tree fiber lengths controls properties like strength and smoothness in paper and other wood products. For forest researchers it is of interest to be able to determine the fiber lengths in standing trees. Mo?rling et al. (2003), among others, have developed methods to estimate fiber length distributions in standing trees without damaging them.