The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

Facebook är idag ett av de största virtuella sociala nätverken som finns. Till en början var det tänkt att Facebook skulle användas av studenter vid Harvard universitet men idag är det långt ifrån bara studenter som använder Facebook. (Boyd & Ellison 2008)Detta arbete syftar till att ta reda på varför Facebook används och hur det används när det kommer till säkerhet och kommunikation. All empirisk data samlades in genom semistrukturerade intervjuer med sex aktiva Facebook-användare med hopp om att få djupa och ärliga svar för att lättare kunna analysera resultatet.Det som framkom i undersökningen var att Facebook används för att underlätta kommunikation mellan användare och att kommunikation via Facebook bidrar till att användare sparar tid då de annars inte hinner umgås med alla sina vänner i det verkliga livet. Det framkom även att Facebook-användare är medvetna om vad de gör på Facebook; de vet vad för information som finns tillgänglig på deras profil och vilka informationen är tillgänglig för.

AbstractTitle: Swedish social media services (A study about Swedish social media services birth andhow they benefit from the Swedish climate)Number of pages: 38Author: Robin SchwabeggerTutor: Else NygrenCourse: Media and Communication Science CPeriod: Fall 2009University: Division of Informatics and Media, Uppsala University.Purpose/Aim: To see if the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the fact that we, as a country, were among the first to use theInternet anything to do with it.Material/Method: Data collected from books, newspapers and articles from several sites onthe internet. I?ll use the information I?ve gathered to try to find an answer to my givenproblems for the paper.

This is a hermeneutic study that analyzes and discusses whether it is possible to find Christian ethics in the TV-series Beverly Hills 90210 (1990) and the spin-off 90210 (2008) and how they differ in the preparation of these. I also aim to, based on my research, illustrate the discussion of Christian ethics in the curriculum and why we need a multicultural education.I have chosen three episode of both TV-series and I divided each episode into different themes, each theme is a phenomenon that I perceive to be a part of a Christian ethical position. Then I argue, using the theologian Stanley Hauerwas, these themes really can relate to what may be perceived as Christian ethics. In order to discuss how Christian ethics and secular ideals are connected I find the theory of secularization usefull. The results I came upwith is that I find a theme in each episode which I percieve to be a part of a Christian ethical position.

Uppsatsens syfte är att pröva tesen att Radiosportens sändningar har blivit mer jämställda mellan 1995 och 2007. Det som undersökts är utrymmet som kvinnor och kvinnligt idrottsutövande får i sändningarna i förhållande till män och manligt idrottsutövande. Metoden att besvara frågan är kvantitativ. Radierade sekunder har räknats och fördelats mellan kategorierna kvinnliga och manliga röster och kvinnligt och manligt idrottsutövande. Kriterierna för jämställdhet är att de kvinnliga rösterna är proportionerligt representerade och att kvinnligt idrottsutövande får ett proportionerligt utrymme i Radiosportens sändningar. Undersökningens resultat visar att Radiosporten har blivit mer jämställd under  undersökningsperioden, men att det inte går att säga att ökningen är stabil från år till år. Resultaten visar också att kvinnor och kvinnligt idrottsutövande inte får utrymme i nivå med andelen kvinnor eller omfattningen av kvinnligt idrottsutövande generellt..

This thesis concerns the subject of social media in the internal communication, how it can function to improve the communication among the coworkers. Good Old has been the web agency of our case study, through them we have gained understanding of the phenomenon. Media and communication theories and interviews have given us the foundation of the thesis.Our conclusion shows that it is beneficial to use social media internally in the type of company that Good Old is. Furthermore, the result shows that it can improve the communication, increase organizational learning and unity among coworkers. Finally social media can make organizations more effective..

This study aims to find out what relationship high school students have to social networks at the Internet. This has been done by focusing on norms/standards that adolescents can feel under stress to achieve, through stressing themselves by social networks in a way that is consistent with the norms. The empirical data has been gathered by questionnaires which have been answered by adolescents in randomly selected schools and classes in a medium size Swedish town, Karlskrona. The result showed that all of the participating adolescents have user accounts on a social network. Furthermore it also emerged that a lot of the adolescents thought that norms existed that should be followed in a social network about how to stress oneself.

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

This study aimed to investigate whether there was a correlation between an individual?s selfesteem and search for confirmation on social media. The study also sought to answer whether there were differences in self-esteem and search for confirmation from a gender perspective. In this study social media was defined as Instagram. The choice was founded on the basis that Instagram in the current situation is one of the world's largest social media that allows users to share their everydaylife in pictures, which are commented and ?liked? by other users.

In this interview study I have examined eleven Swedish advertisers and professional communicators and their view of ethics in the advertising industry. The purpose of the study was to shed light on how they see their ethical responsibilites, as well as trying to understand how they reason in regard to ethics as a whole. The main research questions regard the distinction between business and economic responsibilities towards their clients and societal ethical responsibilities, which ethical questions are of importance to them, and how they believe the industry should be regulated.The theoretical framework of the study uses media ethics, social responsibility theory, media accountability theory, and stockholder and stakeholder theory as its base. The study was performed using a qualitative method through interviews and the interpretation of these. The results of the study finds that the consulted advertisers have set opinions of what they themselves would decline to work with for ethical reasons, and has also been able to identify five main categories of ethical issues that they attach great importance to.

The aim of this study was to understand how the professional in social work handles the media scrutiny. When the media writes about social services there is seldom anything positive written about it, many social services organizations are instead heavily criticized and scrutinized by the media. When social services organizations are scrutinized by the media there is a crisis at work, and therefore should be handled as a crisis. Therefore, we describe how a crisis management might look like in an organization. The study is qualitative therefore we have interviewed four municipalities in Sweden that have been exposed by the media at a national level.

ABSTRACT                                           Titel Twitter ? Ett hållbart komplement till den allmänna marknadsföringen hos fastighetsmäklarbyråer? Nivå                                                   C- uppsats i Företagsekonomi Författare                                         Lisette Lexell & Johan Wirtz Handledare                                       Jonas Kågström Datum                                               2012 ? Maj Syfte                                                  Syftet med denna uppsats är att få en klarare bild av hur fastighetsmäklarbyråers användning av det sociala nätverket Twitter ser ut, vad deras syfte med användningen är och vilken grupp av människor de vänder sig till. Vi vill få svar på om Twitter fungerar som ett hållbart komplement till den allmänna marknadsföringen hos fastighetsmäklarbyråerna. Metod                                                Kvalitativa intervjuer med relevanta personer på fastighetsmäklarbyråer, som idag har konton på Twitter, har genomförts för att kunna undersöka och jämföra befintliga och obefintliga strategier för användning av byråernas Twitter-konton. En analys med programvaran Gephi har utförts där pluginet Retweet Monitor kartlägger spridningen av retweets vid en specifik #hashtag. En kvantitativ enkät med syfte att identifiera fastighetsmäklarbyråernas followers, har också genomförts. Resultat och slutsats                               Denna studie resulterade i att Twitter kan vara ett hållbart komplement till den allmänna marknadsföringen hos fastighetsmäklarbyråer, om kanalen används på rätt sätt.

The purpose of this study is to find out how Swedish Muslim girls use Facebook and its functions in constructing their Muslim identity on the platform. The study is based on a qualitative method which consists of nine interviews with Swedish Muslim girls between the ages 17-23 and who use Facebook daily.The study is based on the view of Facebook as a scene where individuals can perform for an audience. I have used Erving Coffman?s dramaturgical perspective that explains why individuals appear in an appropriate manner to achieve confirmation from their audience. I also used theories about identity construction, community and the theory about how individuals create a social presence online.

Facebook har öppnat upp för ett helt nytt sätt att kommunicera, och de flesta har en åsikt om det, om de använder sig av Facebook eller inte. Olika personer använder Facebook på olika sätt. Syftet med studien är att undersöka hur informanterna upplever att användandet av Facebook påverkar dem i deras vardag. För att uppnå syftet användes metoderna deltagande observation och kvalitativ intervju med sex Facebook - användare. Vid observationerna studeras vad informanterna faktiskt gör på Facebook, medan de i intervjuerna får möjlighet att berätta hur de själva påverkas av Facebook.

The purpose of this essay is to examine what kind of pictures the children encounter everyday in their classroom. Furthermore, the idea was to immerse myself in how girls and boys are portrayed in these pictures from a gender perspective. Three question were set, to enable this study: What kind of pictures will second grade pupils encounter in their classroom, in a city school and in a rural school?How many girls and boys are illustrated in these pictures?How are girls and boys portrayed in these pictures?The examination was done by a field study of two classrooms, where all the pictures on the walls were documented using a digital camera. The collected material were examined, using both a quantitative analysis and a qualitative ditto.