A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

Abstract:Theoretical framework:  The Theory of Suffering by Katie Eriksson was used.Aim: The aim was to illuminate factors that influence women?s choice to seek care for urinary incontinence.Method: This literature review was based on a sample of nine qualitative and quantitative studies. Modified templates were used to assess the quality of the studies. Analysis of the results was done withmanifest content analysis.Findings: Findings made clear that the experience of shame is a central factor for women not to seek treatment for their urinary incontinence UI. Women had to have severe loss of quality of life in order to seek help for their UI, and the loss of quality of life had to be subjectively larger than the feeling of shame.

This report is about a couple of specially chosen peatlands in eastern Uppland, Sweden. It concerns their development between the year 1922 and 2012. The historic fact originates from a large investigation of peatlands in the south of Sweden made by the Swedish Geological Survey, SGU, in the 1920?s. To be able to choose peatlands an analysis in GIS were made, in which we were able to find locations good enough for our field investigation. During the field investigation we bore to find nice peat cores that later went through several analyses in a lab.

This is a qualitative study about Art transformation and commodification in the digital age. The study applies a rhetoric analysis with the aim to understand how art sellers, gallery owners and entrepreneurs take part in this transformation process through their websites? presentation texts ?about us?. The analysis is related to communication theories but it is also inspired by other theories such as Gramsci?s hegemony theory and Bourdieu?s cultural critical theory.

The purpose of the study is to highlight educators' preferences and attitudes towards tablet in preschool by describing the use of this digital tool in the preschool educational activities. The use of tablet in preschool is in the study looked upon as a phenomenon. The description of the phenomenon is built on the analysis and interpretation of educators' statements about it. The research questions focus on the following aspects: educators' attitudes towards the tablet and its use in pre-school educational activities, the tablet's current area of use, the culture surrounding the use of this digital tool and the educators? statements about advantages and disadvantages of tablet's use in preschool.

The purpose of this study is to examine how two different primary schools with the same school management district work with daily physical activity. We have chosen to conduct our investigation based on interviews. Through the interviews, we can highlight the teacher´s and principal´s interpretations of the concept regarding physical activity and find out the school´s arguments and working methods for pupil´s physical activity. These two schools work with physical activity in two different ways and the study describes the teacher´s and principal's choice of approach. Since our training is directed towards the younger ages, school years 1-3, we chose to interview teachers who work in these classes.

Faith is a phenomenon that engages the individual into emotional, social and daily manners.Religion tends to engage the individual in different levels in the daily life. In the church communion, there is a belief to the traditional and the repeteated behaviour. This shared group is strength by ceremonies and rituals and people in this collective somehow experience another type of reality. This study has a social - psychological perspective and the purpose is to study people?s know-how of faith and why they seek religion in today´s secularized society.

This essay is derived from a case study about the SIRA school in Betlehem. SIRA is classified as a special education school with financial support from the Swedish International Relief Association. SIRA acts to provide support for children with reading and writing difficulties in their daily school work.The study's aim to describe the context for SIRA's specialized educational activity. The formulated questions should provide answers to which factors that influence SIRA's work, its goals, development, and the distinguished pedagogical approach.During the research comprehensive interviews were conducted with parties which can influence the way schools operate and provide the necessary support for students. Factors that influence the school's operation are analyzed from a ecological development perspective created by Urie Bronfenbrenner. The theory advocates that a student's development and interaction mainly comes from participating in activities, social roles and relations.This constant process of mutual adaptation between the developing individual and its surrounding environment is to be defined as its own entity. The result shows that SIRA's practice a special educational operation with focus on an approach which strengthens the student's identity and communicational skills..

SUMMARY The purpose of this study was to explore how nurses in the emergency department experience and cope with stress in their workplace. The study had a qualitative, descriptive approach and was based on nine individual, semi-structured interviews. They were then processed using content analysis. The content analysis of interviews resulted in two categories, "the nurse's experience of stress," "the nurses coping with stress." Together, the categories highlighted how nurses experienced stress during and after their shifts. The study showed clearly that all nurses experienced and coped with stress in their daily work activities..The authors noticed that stressful time for the nurses were repeated at each session and were similar in character.

This study intends to examine teacher´s thoughts and perception of esthetic activities at preschools. I have chosen to restrict the esthetic area to the significance and function of clay to the teachers and children. On the basis of the belief that children can, and need access to a variety of ways to express themselves, we used the interviews to take part of teachers work and thoughts concerning clay, and the esthetic work. I have in this qualitative study addressed four questions: How do the teachers use clay in preschool activities? What do the teachers think about clay as a tool in the educational work at the preschool? Are the teachers working from the perception of children?s rights to express themselves in different ways and with the help of different tools? What function does clay fill for the children?I have interviewed eight teachers and taken part of both older and more recent theories around children and the creativity in esthetic contexts.

The improvement programme Six Sigma has often been surrounded by an air of success since it was introduced in the 1980s. Yet there are cases in which introduction of the Six Sigma improvement programme show far from successful results, even complete implementation failures with no traces of the Six Sigma methodology or any improvements after completion of the introduction. These failures can cause severe damage to organizations through direct monetary loss caused by a negative result of the investment. Indirectly the failure can cause confusion in the organization and loss of employee motivation. The conclusions have been derived based on a qualitative case study at a Swedish telecommunications company.

Natural and environmental issues are everyday parts in preschool but when educators shall consciously work with sustainable development they tend to stop at recycling and what is necessary to be done for achieving the Grön Flagg-certification. I have been observing various preschools and noticed that sustainable development is flawed, often because of the teachers lack of interest, knowledge and in some cases both. Out of this grew an idea of making a project that could help the teachers see how the work with the subject in a fun and educational way can become a part of the preschools everyday routine. I made a tutorial booklet with basic facts and activities relating to sustainable development and the three questions in my report were how much knowledge and interest the teachers initially have, if the tutorial booklet could help the teachers to produce new knowledge and interest for the topic and if it turned out to be easier for them to provide educational activities within the subject. There were three departments that participated in my survey and the methodology of collecting data was an anonymous survey with the teachers' own comments in response.

This master thesis is based on the sociocultural perspective. A qualitative research study was conducted to investigate children's attitudes towards reading, texts and libraries.The theoretical background is constituted by ideas from the new sociology of childhood, literacy-studies and reader-response theory.The study was conducted with 23 children, 13 girls and 10 boys, participating in focus groups.The results of the study reveal that children's literacy-activities in school are strongly influenced and limited by adults. Children's interest in pictures and non-fiction-reading do not correspond to the school institution that favors traditional media and fiction. The study also reveals a gender division between children's literacy-activities that tends to grow with age. All the children in the study regard libraries as book-houses and wished for libraries that combine activity and serenity.The thesis shows the importance of being aware of, and engage in, children's reading-interests and reading-practices if the reading stimulating activities in schools and libraries are to be successful.

Title: The transformation of news - an exploratory study of digital and analog news in the Swedish daily press.Author: Annika Arnell and Sofia AmanuelTutor: Lowe HedmanPurpose: This explorative thesis attempts to study if new ways of news production and distribution created by recent digitalization processes and technical development has different impacts and effects when the same news events is published in the same daily newspaper in a digital as compared to an analog platform.Method/Material: The method used is an explorative qualitative content analysis. The articles are divided into three levels: main news, middle-sized news and notes. The material consists of 40 news articles from two Swedish daily newspapers, with a divide of 20 news articles per newspaper.Main results: This study demonstrates that there are differences in how a news article is formed in a digital as compared to an analog platform. The differences show that main news events are presented in the exact same way on both platforms. The smaller notes show vast differences in all categories and are often fuller on the digital platform, leaving information such as context and previous events out in the printed newspaper.