I denna rapport redovisas ett examensarbete av Edvin Sjöberg utfört i samarbete med Ödins Garveri i Visby.Projektets mål har varit att ta fram ett tillverkningsunderlag för en ny axelremsväska i läder för män. Väskan är konstruerad för att vara materialbesparande, hållbar och elegant.Faktainsamlingen ger en översikt av de vanligaste sätten att bereda och garva skinn, sömnadsteknik och tillverkningsteknik. Målgrupps- och marknadsanalys har varit vägledande för utformningen av slutprodukten och stort fokus har lagts på modell- och skissarbete.Slutprodukten är en herrväska med mycket hög materialkvalité, formgivning inspirerad av klassiskt herrmode och med väl planlagda och genomtänka detaljer..

I föreliggande studie har det undersökts vad som påverkat linjechefer att fullfölja sina förändrade arbetsförhållanden. Förändringarna är ett resultat efter att en större omorganisation har genomförts, en så kallad Human Resource Transformation. Studien baserades på Icek Ajzens Theory of planned behavior, vars utgångspunkt är individens intention att utföra ett tänkt beteende. Det antogs, utifrån Ajzen (1991), att de tre faktorerna, attityd, subjektiv norm och upplevd beteendekontroll var av betydelse för intentionen. Sammanlagt svarade 42 linjechefer från Skatteverket på en enkät om attityder, subjektiva normer och upplevd beteendekontroll gentemot de nya arbetsuppgifterna.

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

Today, we see tendencies of politicians being more active in social media using selfies. According to previous research using selfies is associated with being self-centered and narcissistic. It is not known though what implications the behavior will have for a selfie-using politician in terms of chances of being elected. This study aims to contribute to the research on political communication and social media behavior. More specifically the study intends to investigate whether there is a difference between voters' views if a politician uses selfies or not, and whether there is a difference by gender.

The purpose of this study is to investigate how the Swedish laws regulate the proactive work of employers to prevent employees from getting sexual harassed or harassed on the basis of sex. The purpose is also to investigate how employers are supposed to handle employees whom have been sexual harassed or harassed on the basis of sex. Sweden has a segregated labor market which means that women and men tends to select different professions. This leaves marks on the equality for women and men, which also has effect on the fact that women and men are being harassed in the workplace or situations associated with the work. By investigating genderresearch I am hoping to find out why more employees get sexual harassed or harassed on the basis of their sex in segregated professions.The definition of sexual harassment is unwanted behavior that alludes on sex, and thereby violates the person?s dignity.

Syfte: Syftet är att undersöka sambandet mellan kundkort, lojalitet och lönsamhet. Vidare ämnar vi kartlägga lojalitetsskapande åtgärder och hur dessa påverkar lönsamheten. Metod: För att uppfylla det beskrivande syftet med uppsatsen, valde vi att kvalitativt undersöka hur två företag i petroleumbranschen arbetar med lojalitetsprogram. Intervjuer genomfördes med ansvariga för kundkort på AB Svenska Shell och Svenska Statoil AB. Empirin analyserades sedan med hjälp av teorier om Customer Relationship Management, relationsmarknadsföring samt lojalitet och lönsamhet.

In the forest sector, non-industrial private forest (NIPF) owners commonly interact with numerous stakeholders (e.g. forest managers, timber buyers, harvesting contractors and advisors) for counseling, planning, selling and hiring. Forest management is therefore built and influenced by the relationships between NIPF owners and other stakeholders. In the local context of a Southern Sweden, the Swedish Forest Agency (SFA) and the Southern Forest Owners Association (SÖDRA) are very influential stakeholders in small-scale forest management. Based on qualitative interviews and by means of grounded theory, an analysis of the relationships between NIPF owners and the mentioned organizations was carried out in order to understand the social context at the genesis of forest management decisions.

Syfte Konkurrensen i fastighetsmäklarbranschen ökar vilket innebär att fastighetsmäklarna blir allt mer beroende av att vårda sina kunder och skapa långsiktiga kundrelationer. Syftet med denna undersökning är att få större kunskap om hur mäklare arbetar med kunduppföljning i det dagliga arbete samt få en djupare förståelse för varför det egentligen är viktigt med uppföljning. Undersökningens problemfrågor är: Varför är det viktigt med kunduppföljning för en fastighetsmäklare? Hur arbetar fastighetsmäklare med kunduppföljning i praktiken?MetodUndersökningen är gjord utifrån en kvalitativ metodansats då den huvudsakliga frågeställningen i undersökningen kräver en beskrivning av verkligheten. Intervjuer, med en låg grad av strukturering och standardisering, har gjorts med fastighetsmäklare.

Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

The purpose of this paper was to learn more about the strategies used by senior high school librarians and teachers in educating their students' information skills, such as criticism of the information sources. The paper was based upon qualitative interviews with one senior high school librarian and three senior high school teachers. The respondents were asked to spontaneously tell me about their counseling strategies when the students do research assignments in medicine-oriented subjects. The respondents? narratives were analyzed with Carol Collier Kuhlthau?s theories about the information search process and its levels of mediation, as well as with literature about counseling strategies in mind.

This master?s thesis investigates in which ways students seek out and access their textbooks and how they use their university?s library in this process. Data is collected through interviews from six students several semesters into their studies at the University of Stockholm. For the interviews two students each were selected from the fields of law, economics and humanities. The empirical findings were analyzed using T.D Wilson?s model of information behavior (1997).

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Today Internet is clogged up and packed with homepages and information from both private persons and commercial companies. This has led to a decreased availability for a company to be noticed. The most common tool for consumers to use while searching for products online is via search engines. But because of the nature of these, not all companies can have good placements. Our research question was, "How do small online-companies attract consumers to their website"? The purpose of this thesis is to identify how a company works through online-communications and how to attract consumers to their home page.

Syftet med studien var att pröva vilka psykologiska mekanismer som påverkar sambandet mellan attityder och beteendeintentioner inför miljöpåverkan hos individer i konsumtionssamhället. Hypotesen var att det finns ett miljömedvetande hos människan, men att det är en skillnad mellan attityd och beteendeintention. Även emotioner inför miljöpåverkan hos deltagarna undersöktes, för att fördjupa studien. Undersökningen har gjorts kvantitativt via en webbaserad enkät, genom utskick via Facebook till vuxna individer i Sverige mellan 18-65 år (N=49). Svarsprocenten var 46 procent.