In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.

The aim of this Masters thesis is, with an exploratory stand, to examine the thoughts regarding gender perspective at childrens library service that are expressed from childrens librarians as well as the staff in administrative management. The purpose of the study is to generate ideas for further research and discussion regarding a gender perspective on the childrens library service. A total of eight interviews have been carried out. Three persons at the administrative level and five childrens librarians were interviewed. We also have examined if a gender perspective is expressed in the control documents, from international level to a local level, which the libraries could use when developing and planning their work.

The purpose was to create differentiation concepts due to the upcoming deregulation of the Swedish pharmacy monopoly. Apart from the theory, the study is based on interviews with pharmacy customers and experiences from former pharmacy market deregulations in some of the other Scandinavian countries. The result shows that a differentiation concept that could work in a shorter perspective is a low service quality but with lower prices and a unique location. In a longer perspective it seems like the concept should change to a more service orientated differentiation concept with a variation of high quality services to gain competitive advantage..

Real estate managers work in a hard branch with big competition and skeptical customers. For most people, buying a property is the biggest private purchase of their lives. This puts a big pressure on the real estate agent to make the process run smooth. But how does the customer know which real estate manager to choose? We have researched what effect the real estate managers clothing has on the customers? first impression and how clothing affects customers? choice of real estate agents.To answer our questions we´ve done 13 projective interviews with ten customers and three real estate agents, where we showed four pictures with the same person dressed in different styles.

This thesis aims at exploring a national collaborative gateway-service, PictureAustralia, hosted at the National Library of Australia. This will be done by means of investigating some underlying principles for descriptive standards and conventions as of the library discourse which is the objective of bibliographic control and access. The reason to do this is to bring some main features of these principles into the context of a cross-institutional cooperation between libraries, galleries/museums and archives in a picture database service. The attention will lay on the objectives of what functions the system is designed to perform to give access, as defined by Elaine Svenonius in the Intellectual Foundations of Information Organization 2000, and how these objectives will affect this particular database-service collocating performance, which is a system- and logical approach. Though, this study will be done in an explorative and qualitative way, by a case-study, which is to examine some sample metadata records emanated from different institutions in this project.

This report has a purpose to identify the payment methods available for e-commerce, tosee if they fulfill certain requirements. By investigating thirty of the most popular webshops, a few primary services have been found and revised. Security requirements fore-payment systems include authentication, non-repudiation, integrity and confidentiality.Other requirements considered to be important are usability, flexibility, affordability,reliability, availability, speed of transaction and interoperability. Advantages and disadvantageshave been identified to see if the services fulfill the requirements. Also surveysof consumer payment habits have been investigated to identify the factors of decisive importanceto the usage of payment services.

The communication of self-service within the ICA-sphere, 1945-1960, points tothe central role of communication in technological change. The study coversthe communication from ICAAB, ICA-Förbundet, AB Köpmannatjänst, threepurchasing centres (Hakon, Essve and Eol) and their respective councils oftrustees. The councils communicated their reservations early on, while theother actors spread knowledge (both economic and practical) of the innovation tothe retailers, and some also to the consumers. The communication of thepurchasing centres and Köpmannatjänst gave greater opportunity for learning,due to higher levels of interaction..

Scania CV is one of the world's largest truck manufacturer. It is not only the directproduction of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software application STAM is used in the servicemarket to create and store standard times which then are exported to theworkshops' own systems.The purpose of this master thesis is to analyse and evaluate the internal workmeasurement system that includes standard times and the software STAM. Also,based on external analysis and benchmarking of other systems suggest appropriatefuture development within the area for Scania Vehicle Service Information.In order to perform the investigation, interviews and studies have been doneinternally at the departments that are involved in work measurement as well asexternally at Scania workshops.

Scania CV is one of the world's largest truck manufacturer. It is not only the directproduction of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software application STAM is used in the servicemarket to create and store standard times which then are exported to theworkshops' own systems.The purpose of this master thesis is to analyse and evaluate the internal workmeasurement system that includes standard times and the software STAM. Also,based on external analysis and benchmarking of other systems suggest appropriatefuture development within the area for Scania Vehicle Service Information.In order to perform the investigation, interviews and studies have been doneinternally at the departments that are involved in work measurement as well asexternally at Scania workshops.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The information flow is a very important process in an organization. It affects in a decisive manner the effectiveness of a task. It also has a major impact on the quality of the product or service for which the organization delivers to its customers. Lack of information may cause that important aspects are not given the required attention or even forgotten and can in turn lead to criticism from certification officials and lower customer satisfaction. The purpose of this study was to study how the information flow in Norrskog?s field organization is handled and how this affected the quality of the work performed and the feedback given to the contractors, The study is based on qualitative interviews with contractors, production inspectors and forest inspectors on all Norrskogs districts.

The aim of the current study was to highlight the social service work with domestic violence against women. In this study, we examined whether there was a difference in the way the social service works and if their effort differ in terms of domestic violence. Moreover, this study investigated how social workers work to prevent future violence against victims also what method they use to find out the causes behind men?s violence against women.A total of four administrative officers were interviewed from two different municipalities. All four officers were actively working with questions concerning domestic violence against women.

Hur en människa bor har stor betydelse för livskvaliteten och för möjligheterna att skapa goda levnadsvillkor. Detta är inte minst viktigt för personer med särskilda behov. Lagen om stöd och service till vissa funktionshindrade reglerar rätten till insatser och en av dessa insatser är särskilt boende med stöd och service. Syftet med studien var att undersöka hur två kommuner möter ansökningar om särskilt boende för vuxna funktionshindrade. Genom att utföra kvalitativa intervjuer med kommunernas handikappchefer och LSS-handläggare, representanter för intresseorganisationer för utvecklingsstörda och psykiskt funktionshindrade ville vi få en uppfattning om personer som är insatsberättigade får sina behov tillgodosedda.

No one believes in Åkesson - a comparative study on the evening press and the publicservice reporting on the Swedish Democrats before the 2014 election.The purpose of this essay was to study how Aftonbladet and Ekot reports about the SwedishDemocrats before the election 2014, as well as comparing the two medias and reasoningabout their agendas towards the party. The tabloid, Aftonbladet, is one of the biggestnewspapers in Sweden, which depends on counter sales and commercials. Ekot, which is apart of public service, is state-funded and regulated by certain guidelines. Using aquantitative method we studied 80 articles, and through a qualitative method, six of thearticles were analyzed to reach a deeper understanding. The theories primary used in thisstudy were agenda-setting and framing, to stress the power of media.