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3492 Uppsatser om Customer relationship - Sida 55 av 233

Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.

Framtagning och analys av en arbetsmodell för kartläggning av användarbehov

This study began with a mission statement from the firm Tobii Technology AB to identify customer needs in the relatively new and rapidly growing market for eye tracking analysis. After consuling external experts, the authors however found that the availability of previous academic published market studies of new and fast growing markets was poor. Therefore a decision was made to execute the task and at the same time create a methadology for future studies in this area. The identification of customer needs, which formed the basis of the insights and analysis, led to frequent discussions between the authors and the firm's supervisors. This resulted in a project plan and a decision that an iterative model would be used, were earlier decisions would be questioned and refined throughout the project.

Hur skapar företag en återkommande kundstock online?

Återkommande kunder, det är något de flesta företag på dagens marknader strävar efter. Idagens rådande situation präglas många marknader av hård konkurrens och relativt nyförsäljningskanal växer med stormsteg nämligen E-handel. Utan dyra butikshyror, derelativt små uppstartningskostnaderna och möjligheten att nå potentiella kunder världenöver är några av de faktorer som gör att fler företag finns och verkar inom E-handel. Det isin tur leder till ökad konkurrens om kunder och återkommande kunder blir vitalt för ettlönsamt företagande. Vi har studerat och försökt förstå varför en kund som handlat engång väljer att återkomma med ytterligare ett köp.

Syskon och Downs syndrom : En kvalitativ studie

People with Down syndrome are living longer lives today thanks to medical science. These people with their families are in need of assistance from goverments and professionals throughout their lives. It is therefore important to understand how familymembers affected by having a person with Down syndrome in the family. In this paper we focus on the siblings' experience. This study aims to examine four women's experiences of what it is like to have a sibling with Down syndrome and how the respondents have developed their role and identity as siblings, and what strategies they have developed for this role.

Normering av en objektiv metod för att mäta käkrörelser med 3D-videoanalys vid tuggning samt en jämförelse mellan käkens rörelseomfång vid tuggning och tuggeffektivitet hos unga vuxna

This study aims at norming a new objective method to track and measure jaw movements in 3D (three dimensional) during chewing in the young adult population (n=41, age 22-30). Norm values of the range of movements and the duration were calculated. Intra and inter rater reliability was high. Masticatory efficiency among participants was evaluated with a two-colored wax, analyzed with picture analysis software. Regression analysis was used to calculate the relationship between movement and duration variables and masticatory efficiency.

Plötsligt händer det!En av dina kollegor avancerar och blir din chef. : -En studie om medarbetares upplevelser av att ha en chef som tidigare varit en kollega.

In this study we examined co-workers experiences of having a previous colleague as their leader, which is relatively common. We made qualitative interviews with six social welfare administrators who had been through this situation at work. The questions had been concentrated at how they were affected by the previous relationship, what expectations they had, and their view of how the business had been handled by their leader. The result of these interviews has then been connected to two leadership theories. The conclusion of the study was that the experience of the situation differs.

Koordination i förändring : En balanserad historia om kunskapsintensiva företag

Background: The dependency on knowledge and competence today is more critical than earlier. Today, companies need to put more effort into identifying and filling knowledge gaps, which can be achieved through mergers and acquisitions. It is important that the companies succeed in coordinating their operations after this process of change. Out of a theoretical point of view it can be argued that companies need to balance between different coordination mechanisms that result in standardized and flexible coordination respectively. Purpose: The purpose of this Master Thesis is, in the context of a merger, to investigate and analyze which coordination mechanisms that are used in knowledge-intensive companies, how these coordination mechanisms are combined and what explains the chosen combination.

Socialsekreterarens betydelse för ensamkommande flyktingbarns integrationsprocess

The aim of this study was to develop knowledge about the social workers' importance for unaccompanied children's integration in the Swedish society. In order to investigate this we also have to distinguish other people who are important for the unaccompanied children. The method used in the study is qualitative interviews and we have interviewed four unaccompanied children and three social workers to reach the results. To analyze the results we have used symbolic interactionism and Antonovsky's theory about sence of coherence. The results showed that it is important for unaccompanied children to have access to significant people to integrate and they also have to learn values and attitudes which exist in the society.

Vad ska produkten heta? En kvantitativ studie om produktnamns påverkan på konsumenten.

The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as these are more visible to the customer in comparison to products offered offline. Consequently, it is of great value for retailers to gain knowledge about how a product name affects the customers' perception of the product. The purpose of this study is to examine whether product names affect customers perception of the relevant products in the online environment. This has been illustrated by applying the following theories to the relevant product names; meaningful and meaningless brand names as well as concrete and abstract words.

Nord Pools systempris - en studie av prispåverkande faktorer

The intention of this thesis is, from a basic statistical viewpoint, to capture the relationship between the price of electricity and a sample of factors influencing the price. The thesis also aims at investigating whether knowledge about the relationship is useful when investing on Nord Pool. Tested factors are temperature, import, price of emission rights as well as a number of hydrological factors. The investigated period stretches from year 2000 until week 32 year 2007. The relevance of each factor was also evaluated yearly as well as for shorter periods in order to get a more comprehensive view of the relationship.

Det "svarta hålet" inom turismnäringen : En studie om hur en svensk researrangörs hållbarhetsarbete påverkar kunden

This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.

Med fokus på fredssoldatens barn : En småskalig studie av hur barn och familj hanterat situationen i samband med en förälders utlandstjänst

The purpose of this essay was to study the family situation in connection to the absence of one parent due to participation in international peacekeeping and peace enforcement operations. Focus was on the temporarily absent parent's point of view. The study was based on five interviews with parents shortly after their returning home. The main questions has been how the parent described the child-parent relationship before, during and after the absence; the children's experience during this time according to the parent and the family's adjusting to and coping with the situation. Conclusions made from the study show that with a good stabile child-parent relationship and good parenting skills of both parents the families in this study were successful in coping with the situation.

Ekonomisk tillv?xt och lycka

This thesis investigates the relationship between economic growth and self-reported happiness in 45 European countries during the periods of 2011 and 2014-2022. In addition to economic growth, the effects of factors such as unemployment, health, and equality are also analyzed. Data has been collected from the World Bank and Our World in Data. To analyze these relationships, a fixed effects regression analysis and clustering are used, supplemented by tests for multicollinearity and scatter plots. The results of the study indicate that economic growth has no significant effect on happiness when our control variables are included in the analysis.

Perspektiv p? migrationspolitik: aktivisters syn p? den polska statens hantering av migrationskrisen vid gr?nsen mot Belarus under 2021?2024

Poland has since 2021 dealt with the migration crisis at its border with Belarus and when the new government took power in 2023, many had high hopes for its management of the crisis. But the government has opposed the EU's migration policy and continues the strict migration policies of the last government, which earlier studies have theorized, if it?s sign of a securitization of EU?s own migration policies. This essay examines the experiences of activists who work at the border, by performing interviews and a thematic analysis regarding the Polish state?s handling of the migration crisis with the change of government in 2023 and how they see that it has affected Poland and EU?s relationship.

Sportmarknadsföring & damfotboll : Vad klubblag i damallsvenskan kan göra för att marknadsföra sin produkt

Handelshögskolan vid Umeå universitetInstitutionen för FöretagsekonomiUmeå universitet90187 UmeåDatum: 2007-04-10Författare: Görel ErikssonNivå/utbildning: Master thesis, FöretagsekonomiHandledare: Kifle HamdeTitel: Sportmarknadsföring & damfotboll - Vad klubblag i damallsvenskan kan göra för att marknadsföra sin produktProblem: "Vad kan klubblag i damallsvenskan göra för att attrahera publik till sina matcher, göra dem nöjda och se till att de kommer tillbaka?Syfte: Syftet med uppsatsen är att undersöka och beskriva det arbete som bedrivs för att marknadsföra de damallsvenska klubbmatcherna i damfotboll.Metod: Jag har utgått från en kvalitativ metod då mitt syfte är att undersöka och beskriva det arbete som bedrivs. Mitt angreppssätt är abduktivt och min omfattande förförståelse i ämnet ligger som bas för min hermeneutiska kunskapssyn. Jag har i studien genomfört 7 stycken intervjuer med totalt sex olika damallsvenska klubblag. Jag har haft ett marknadsföringsperspektiv och analyserat mitt empiriska resultat genom en diskursanalys då jag har en kritisk inställning till självklar kunskap.Resultat/slutsatser: I min slutsats kommer jag fram till att det finns behov och möjligheter av att professionalisera och utveckla de damallsvenska klubbarnas marknadsföringsarbete.

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