The advancements in digital technology and its availability contribute to the transfer of companycentricproduct development and value creation to networks or communities. It also changes the basisfor creation of customer relationships as described in previous research on Customer relationshipmanagement (CRM). The purpose of this case study was to gain an understanding of how companieslike our case study object Memoto who developed a physical product which gets added-value fromdigital product-related services looks upon product-centered communities as a way of buildingcustomer relationships. How Memoto looks upon incentives for participation in product-centeredcommunities was also examined.Our research indicated that firms in the start-up phase (which Memoto was when this study wasconducted) initially want to have more control over the process of innovation and hence have directcontact with end-customers. The reason for this is because they see a need to define the basis forfurther innovation work.

Agile systems development has in recent years become very popular, and many companies today claims to be working agile. At the same time there are studies about agile system development that indicate that there are difficulties in fully adopting the agile way. The purpose of this qualitative study has been to examine how true Swedish IT-companies conduct their agile system development compared to agile theory, and we have specifically for the purpose of the study designed a framework that has been used as an analytical tool. The framework helped us to maintain a structured and objective approach when we examined the participating companies and their practices. The study showed that there were differences regarding how true to agile theory the different companies conducts their agile projects, and that the differences in part depends on how long the companies have been working agile.

Corporate Social Responsibility, CSR, kan förklaras som ett företags frivilliga samhällsansvar, där grunden för ett lyckat arbete handlar om att finna balans mellan ekonomiskt, miljömässigt och socialt ansvarstagande. Företagen ska inte bara fokusera på dess lönsamhet, utan också bidra till etisk social och miljömässig förbättring, faktorer som idag har blivit en självklarhet för att bidra till en hållbar utveckling men också för att bygga, stärka och bevara varumärket. Ett varumärke anses ofta vara ett företags främsta tillgång vilket också kan skapa värde för ett företag och på så sätt ses som en konkurrensfördel. Företagets varumärkesimage är i sin tur kundens uppfattning om varumärket och är något kunden skapar på en egen hand. En varierande bild av företaget kan då uppstå, eftersom individer har olika uppfattningar om ett varumärke.Gina Tricot är det företag som ligger i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many events that recur annually, including the Swedish Rally.

Demands on businesses are constantly increasing and the competition in the market-place is becoming ever tougher. To gain the long-term confidence of customers, not only the best businesses, but also the best supply chains are required.Volvo Cars is experiencing a changing competitive situation and their retailers are having trouble stocking the right spare parts. Shorter product life cycles and the growth of Volvo?s product program result in an increase in the number of spare parts to be stocked. In order to adapt to market trends and meet customer demands, Volvo has developed the LDC model, establishing a number of regional warehouses in strategic locations in Sweden, de-signed to supply spare parts to the regions? retailers through so-called Vendor-Managed In-ventory (VMI).The purpose of the study is to examine Volvo personbilar Sverige?s (VPS) motivation for a modified customer-service strategy through LDC.

In today?s IT world where software is constructed in a rapid pace, testing has become a crucial area to master when testing has to be done at a greater speed. To still be able to handle the demands of high quality software, companies have to spend more resources on testing and introduce test automation. By automating test cases the testers can gain time which they can spend on doing more complex testing and thereby increase the quality of the software.In this thesis we have helped Extenda AB, who delivers systems to retail companies, to introduce test automation in one of their customer specific projects. This has been done using their own in-house ?capture/replay? tool ECP (Extenda Cashier Player).We have also derived a process that explains how Extenda can introduce test automation on other customer projects.

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

Syfte: Syftet med vår studie är att utreda och analysera hur två kommunala bostadsföretag arbetar med kundorientering idag jämfört med för tio år sedan. Vårt mål är att utifrån en uppföljande studie redogöra för hur kundorienteringstankarna har utvecklats under den senaste tioårsperioden. Arbetar de kommunala bostadsföretagen mer kundorienterat idag jämfört med för tio år sedan? Vi vill även öka kunskapen kring kundorientering och belysa vilka fördelar som finns att vinna hos de kommunala bostadsföretag som väljer att arbeta kundorienterat. Metod: För att genomföra studien har vi samlat information från litteratur och från två intervjuer. Intervjuerna har utförts personligt på respektive respondents kontor.

The last years? financial situation has contributed to an increased willingness from the banks to handle risks. The most important risk to cope with is a risk that is related to a customer?s ability to repay loans. Forecasts indicate that in the future, Swedish farmers will be facing profitability challenges, which points to a need to reconsider the banks procedures considering risk management in credit granting for agricultural businesses.Today?s risk management will be given two complements in this study.

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

A frequently asked question in real estate marketing is at what time of the year it is optimal to invest or sell. The aim of the project was to answer this question and to generate a prediction model over real estate located in the centre of Stockholm that takes seasons into account. With acquired sales statistics in Stockholm between 2010 and 2013 it was possible to perform a linear least square regression, also known as Ordinary Least Square (OLS), with describing qualities and season of sale as parameters. Statistical problems such as Multicollinearity and Heteroskedasticity have been taken into account when deriving the model. The result was a highly accurate prediction model indicating the profitability of investing in real estate during the summer and selling during the autumn..

Denna uppsats behandlar service, ett fenomen som har växt sig starkare de senaste årtiondena och som har kommit att bli ett avgörande verktyg för många företag för att kunna skapa marknadsfördelar. Att ett företag förvaltar mötet dem och kunden emellan på bästa sätt är ofta en kritisk faktor för att få kunden att återvända till butiken även nästa gång. Vissa företag är mer och andra är mindre beroende av ett bra servicesystem och därför är syftet med denna uppsats att undersöka huruvida serviceförväntningarna hos två olika kundgrupper liknar eller skiljer sig från varandra. Kundgrupperna som valts ut tillhör konfektionsföretagen, H&M som är en kedja i lågprissegmentet och Acne som är ett företag i högprissegmentet. Frågeformuleringen som besvaras i uppsatsen gäller som följer: Hur skiljer sig H&M-kunden från Acne-kunden i sina förväntningar på service i butik? För att besvara frågeställningen används en kvantitativ metod en så kallad muntlig strukturerad intervju som är riktad mot de två kundgrupperna.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many events that recur annually, including the Swedish Rally.