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1531 Uppsatser om Customer preferences - Sida 59 av 103

Handel med utsläppsrätter - hur företagsstrategier påverkas :

Climate change is one of the most difficult problems that humans have to deal with. Today, the evidence of human effects on the climate change and the rise of temperature on earth are strong. It is extremely important that all countries get together and cooperate in order to be able to solve the problem with climate change. One step in the work on climate changes is the Convention on Climate Change, which was agreed on in 1992. The Convention on Climate Change resulted in the Kyoto Protocol in 1997. The Kyoto Protocol is an agreement between a number of industrialized countries to limit or reduce the green gas emissions.

Kundrelationers förändrade förutsättningar : En studie kring hur kundrelationer inom fysiska- och webbaserade butiker kan kombineras och effektiviseras

Syftet med studien är att skapa en djupare förståelse för, samt belysa och jämföra hur små företag som har både fysiska- och webbaserade butiker, potentiellt kan effektivisera försäljningen genom att kombinera sina fysiska- och webbaserade kundrelationer.Studien är utformad som en jämförande fallstudie där sex företag undersöks genom kvalitativa semistrukturerade intervjuer. De företag som har intervjuats är små produktföretag som bedriver försäljning via både en fysisk- och webbaserad butik. Företagen som har intervjuats är alla belägna i Kalmar eller på Öland.Kundrelationer är en väsentlig del för alla små försäljningsföretag som vill vara konkurrenskraftiga. Det är därför viktigt att arbeta fram strategier för kundhantering. Kundrelationer inom fysiska- och webbaserade verksamheter har olika styrkor och svagheter.

Rekommendera mera

Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

Customer Relationship Managements påverkan på mixen mellan offensiva och defensiva marknadsföringsstrategier: En fallstudie på Elpress AB

Sedan 1980-talet har det skett en stor utveckling inom det informationstekniska området. Den teknologiska utvecklingen har inneburit stora förändringar inom flera olika områden i samhället. I takt med att teknologin har gått framåt har det också vuxit fram nya kommunikationssätt mellan företag och kund. Detta beror till stor del på internet och persondatorns inträde i folkhemmet som möjliggjort att vem som helst när som helst kan finna information och jämföra olika företags erbjudanden. Denna utveckling har ställt nya krav på företagen och företagens fokus har flyttas från att vara marknadsorienterade till att bli kundorienterade och relationsskapande.

Service till alla? : Folkbibliotekens roll i de små och medelstora företagens informationsförsörjning - en granskning av tre företagsserviceprojekt

The purpose of this study is to examine and explain why three Swedish public libraries failedin their ambition to act as information services for small and medium-sized firms (SMF). To support this purpose two major assumptions are made:1) Public libraries who plan to run this kind of "business" must act with the same means as "professional" services.2) The service must be adjusted to the information needs of the customer.Based on these assumptions sixteen factors which are crucial to the "success" for this kind of service are presented.Applied to the information services of Lidkoping, Sölvesborg and Västervik, these factors reveal a number of shortcomings and mistakes made by the libraries.To understand this result these information services are seen as parts of a traditional Swedish public "library-thought". It is shown that, fundamental ideas in the way the public libraries are defined, like the responsibility to act in a neutral and democratic way, also characterised the three information services.These ideas together with the opinion of SMF as a "rational" information-consumer resulted in information services who did not meet the information-needs and information-behaviour of SMF..

De nya riksdagspartierna och den politiska dagordningen

Engblom, Gustav (2009) De nya riksdagspartierna och den politiska dagordningen ?The new parilament parties and the political agenda.?1988 and 1991 the swedish parties Miljöpartiet, Ny demokrati and Kristdemokratiska samlingspartiet made it over the 4 percent threshold and successfully entered the Swedish parliament. Sweden was once described as one of the most stable political systems in the world, but the parliament elections of 1988 and 1991 showed that Sweden was no exception from the growing instability in west democratic political systems.The stability and instability that followed in the west democratic political systems is believed to be explained by the political parties? efforts to adjust to changes in their political environment. This has lead them to cartelize and the cartel party is believed to prefer stability over triumph for various reasons.The established political parties are believed to be able to manipulate the political agenda in such a way that political topics that would have caused great turbulence in the political system, if debated, are kept away from the political agenda.

Kundens kund : En studie i användarcentrerad systemutveckling och designmetoder

This thesis investigates how web agencys in Stockholm use, value and incoroprate the terms usability, user experience and interaction design in their work process. The purpose of this study is to investigate how creative professionals works with the notions of usability, user experience and interaction design with focus on the end user. Our definition of creative professionals is every employee at a web agency involved in the work process of developing digital artefacts in any capacity. We wanted to investigate how these notions are considered, consciously or unconsciously, during the workprocess. Semi-structured interviews were conducted at three different web agencys with eight different employees.

Outsourcing av ekonomifunktionen: En fallstudie av tre redovisningsföretag

The aim of this paper has been to investigate how accounting firms govern their organizations with regards to the complexity in the service that they offer. The service includes the general accounting tasks which through standardization can be cost efficient, the advisory services that entail flexibility, and the relationship with the customer which needs to be taken into consideration when delivering the financial reports. These three components are important but require different approaches when it comes to governing the organization. The conducted case study has shown that the accounting firms govern their organizations bureaucratically and mainly through behaviour and accounting controls. The advisory services demanded by customers are standardized, not analytical, and therefore do not require the firms to take flexibility into consideration.

Epixylic lichens and bryophytes in young managed forests : substrate preferences and amounts of dead wood

Dead wood is important for many species. The amount of coarse dead wood (diameter >10 cm) is much lower in managed forest than in unmanaged forests. Stumps constitute the largest proportion of the volume of coarse dead wood in managed forests. Since stump harvest for biofuel may increase, the amount of dead wood will decrease even more, which may threaten biodiversity. The first aim of this study was to compare the amounts of fine woody debris (FWD, .

Den lokala morgontidningens annonsavdelning idag och för 15 år sedan : En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar

During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed over time is being accounted in this essay. From the newspaper being the only product on the market to now having a spread out product portfolio. By doing the qualitative interview with research representatives of six local newspapers the aimis to answer the following questions: Who were your competitors 15 years ago? Who are your competitiors today? In what way has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that the competition has increased during the last 15 years.

Film som kommunikation : En studie av gymnasieungdomars filmarbete

The starting point for this work was a discussion between my supervisor and myself during my teaching training. The discussion concerned the appropriateness of allowing students make films with sexual content. Film gives young people the opportunity to express their feelings and broaden their views. If the film then disseminates to unknown people via in-ternet, which it most likely will do, maybe it is no longer so positive. The aim of this study is to shed light on various aspects of identity and ethics that are important to keep in mind when young people in school make films.

Mundekulla : En studie om det personliga företagets konferensverksamhet

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

Kontorsskiftets påverkan på organisationskulturen : - Ett skifte från cellkontor till öppet kontor -

The essay discusses the effects that changes to the office plan have on organizational culture. Information about actual change as well as expected change in organizational culture was gathered before the empirical research was initiated. The empirical research was carried out at the Customer Logistics department at Ericsson through: an interview with a manager in charge of the relocation and design of the office, a manager for the specified department and also five employees of this department. The empirical studies show that there was a significant change in organizational culture and that results were not always as expected. There was a loss in symbolic actions, which needed to be compensated for, a perceived reduction in spontaneous communication, and a mixed response of perceived change in social interaction.

The Digital Content Era

In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.

Balanced Scorecard i svenska kommuner

Purpose: The purpose with our study is to accomplish a quantitative research of all municipalities in Sweden and see why they apply Balanced Scorecard. The study will also investigate the spread of Balanced Scorecard, even the benefits and how they use it. Method: In our study we have chosen a quantitative research. The study has been accomplished with a questionnaire survey which we sent to all of the Swedish municipalities. We have also done a literature study to get more knowledge about relevant theories. Finally we have compiled the questionnaire in Netigate and Excel, and analysed the result from the questionnaire. Results: Balanced Scorecard is well-known in the Swedish municipalities and 36 percent of the municipalities use this scorecard in whole or in parts of the organisation.

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