Today, nine out of ten municipalities are active on social media and it has become increasingly popular among municipalities that make use of placemarketing to promote their particular region. A problem that is raised in this study is that the population of the municipalities in northern Sweden often is in decline. The purpose of this study is to investigate how a democratic-controlled organization such as Luleå Municipality uses the social media Facebook in its placemarketing, to highlight a place of scale and to attract new residents and stakeholders to move to or visit the city. In order to answer the purpose I have with the help of a critical discourse analysis examined how Luleå Municipality using social media Facebook in their marketing of Luleå as a place. The results were then analyzed using theories of placemarketing, Norrland and the market-oriented municipality.

Affa?rsnytta a?r ett ma?ngtydigt och sva?rdefinierat begrepp, men det a?r na?got som alla verksamheter vill uppna?. Uppsatsen avgra?nsar sig till sa?rskilda kvalitativa egenskaper som definieras av ISO/IEC FDIS 25010:2010 under kapitlet "Quality in use". Uppsatsen ga?r ut pa? att utva?rdera de kvalitativa egenskaperna och om SOA (Service Oriented Architecture) bidrar till dessa samt inom vilken aspekt av affa?rsnytta. Fo?r att svara pa? fra?gan var det relevant att utva?rdera begreppen Affa?rsnytta och Kvalitativ nytta samt definiera SOA. Resultatet fick vi genom kvalitativa intervjuer fra?n fyra respondenter som har deltagit i ett lyckat SOA projekt och har goda kunskaper inom SOA och dess koppling till affa?rsnytta inom olika aspekter. Utifra?n litteraturen och resultatet ser vi indikationer pa? att SOA bidrar till de utvalda kvalitativa egenskaperna.

In this paper I have focused on the underlying reasons for people and piracy. The paper starts with a presentation of the Swedish laws of copyright as they are constituted today and the new law that is supposedly being ordained the 1st of July, 2005, a brief summary of what its effects will be for the people, according to the authorities and the critisism that has developed around it from the net-pirats. Then follows a definition of the expression "norms" and what it means here in my paper.Now comes a presentation of the research I have been doing, in the form of a survey concerning why and how often people download copyrighted material from the net, and if they have ever sold any pirated copies to more than selfprice and, if so, to whom. The presentations shows that the majority of the people that are downloading copyrighted material from the Internet is doing it for the own personal use and not to make any money out of selling the material on, since most people consider it unfair to charge for something that they have got for free.The survey also shows that many of those who download copyrighted material also upload it because it gives them a satisfactory feeling of giving something in order to get something. The survey also shows that although most of the people taking the survey knows what the new law means it has not affected them in anyway.

The purpose of this paper is to examine the narrative in You are a bad man, mr Gum! to be able to understand and explain the intermedial aspects of the work. I assume an intermedial, narratological and reception theory perspective in my analysis. The method of close reading is used combined with a reader-oriented perspective. I examine the medial aspects of the chosen work through the pictures, the text, and the iconicity of the typographical pattern of the text. To reach my goal, the following questions are dealt with: What is the character of the narration? How do the various media interact in the production of meaning? What is the relationship between the text and the implicit reader? What is the narratological difference between reading the book aloud and silently? The theoretical framework f the paper consists of narratological and intermedial theories.

The discussion on whether the aesthetics or the pedagogy of children´s literature is the most important trait of the genre has been going on for quite some time. As children´s literature rose from a will to educate it is argued that pedagogy is forever imbued in the literature that addresses the child as its main reader. Literary scholars voices concern that the discussions about aesthetic expressions are being shunned in favor of that of educational values but does one exclude the other?In this essay I focus on two of Swedens most prominent authors of children´s literature, Lennart Hellsing and Ulf Stark. They are both part of the aesthetics/pedagogy debate, in their fictional works for children as well as with articles and essays on the subject.

The purpose of this master?s thesis is to study the organisational culture of two public libraries managed differently. One of the libraries in my study is run by the local bookstore and the other is run by a staff co-operative. My aim is to elucidate characteristic features in the culture of these two public library organisations. The questions I posed are which types of organisation culture can be identified in the two given examples and what the factors are that may be of importance for these cultures.

The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.

The purpose of this thesis is to examine the debate in library journals and in official reports on the subject of library education in Sweden. We focus on two periods: the period just before the year 1972 ? when the library education was transformed into being occupationally-oriented and the period just before the year 1993, when the library education was transformed into being ?academised?. This Master?s thesis shows that the debate and the arguments among initiated people in the library world have had some impact on how the library education was transformed later on.

ABSTRACTTitle: The defend of the picture ? a comparison of recruitment advertisements from the Swedish Armed Forces / Bilden av försvaret? en jämförande studie av Försvarsmaktens rekryteringsannonserNumber of pages: 35Author: Greta SimonssonTutor: Mats LindCourse: Media and Communication Studies CPeriod: Autumn Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the ?defense against invasion? era and those produced in the present, more internationally oriented era, when analyzed using semiotics? And, how are these advertisements understood by their receivers?Material and method: Interviews, a focus group and semiotic analysis.Main results: The messages in the recruitment advertisements have changed. In line with the changed focus of the Swedish Armed Forces to more international cooperation and missions, the present day advertisements do indeed have a more international and aggressive focus.Keywords: Swedish Armed Forces, information, recruitment, advertisements, semeiotics..

The aim of this thesis is to get an idea of how service companies set their prices. The method used was a case study approach, which was conducted at three real estate companies. The study showed that when setting their prices, the main aspect is their own costs. However, we have found that several other aspects play a big role when setting prices on services in real estate business such as individual customer behaviour and market competition. We have also found that the real estate companies charge very similar prices.

Galna Glassen is a company that has a unique way of selling ice cream in Sweden. The idea is for the costumer to be able to compose their own favorite ice cream, partly by choosing the flavor of ice cream but also by picking the ingredients. The ingredients that can be chosen from are around twenty and can be everything from cookies to candy to berries. When the costumer has chosen their ice cream and ingredients they are mixed together on a cooled granite board.The company was very successful when it was founded in the summer of 2011 and decided to expand to other cities in Sweden. They also wanted to explore the profitability of a mobile sales unit that is intended for festivals and events.The thesis is meant to develop Galna Glassen?s mobile sales unit.

The interest for power and energy measurement has greatly raised with todays increasing electricity prices and enviromental awareness. In the search for energy efficient solutions, the measurements are more complex due to increasing of non linear components. Harmonics and non sinusoidal voltages put high demands on sampling and filtering. Meanwhile, the price must be controlled so the customer still will find it interesting to invest in smaller plants. ITT W&WW asks for a robust, heat resistant power meter with compact dimensions to allow mounting inside the casing of a pump.

The interest for food and cooking has probably never engaged the people of Sweden as much as it does today. Especially cookbooks are selling better than ever which has been a quite constant trend since the mid 90's. This study explores the connection between visual communication in Swedish cookbooks and the post-modern values which have influenced the market climate and the visual culture. I have used a theoretical framework as reference consisting of theories of semiotics, visual rhetoric, marketing communications and postmodernism. I have been studying six cookbooks, three from the late 00's and three from the early 90's, from the two separate angles of their graphic design and photographic material.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .