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1359 Uppsatser om Customer journey - Sida 19 av 91
Affärsetikett - ett verktyg för framgång i affärer?
Background: Etiquette has become vital in business relationships. In today?s competitive business climate signs indicate that social competence affect whether a business deal is settled or not. This type of competence could be of crucial importance at a first business meeting and it also plays an important role for future business relationships. Business etiquette is therefore, within the world of business, an interesting area to study.Purpose: The purpose of this essay is to clarify what knowledge and understanding companies, listed on the Swedish stock exchange, possess towards business etiquette, their viewpoint on etiquette education and finally to ascertain whether or not those companies perceive business etiquette to be pivotal to success.Methodology: In order to attain our purpose of this essay we found it most suitable to utilize both a quantitative and qualitative research method.
IT-företag möter kund ? en pedagogisk betraktelse.
The aim of this thesis is to analyse and if possible improve the communication, mainly seen from a pedagogical perspective, between the IT company (Nostratic) and their clients in a first meeting. The analysis covers the preparation part, communication during the meetings, the technical terminology used during the meetings as well as the follow up of the meetings. Due to the lack of research within this area and the lack of personal experience on my part, the conducted study has been explorative with the use of qualitative methods. Although my first aim was to put emphisis on the pedagogical part of the communication, I found while conducting the study that there were other areas of higher importance to analyse in order to improve the customer meetings. Unfortunately the company went bankrupt in the middle of my study which resulted in me not beeing able to try out the potential improvements.
Health Choice, a concept of the future - Guiding customers towards healthier alternatives
Purpose: To find out in what ways signs of healthier varieties in store, affect and possible change, customer behaviour. Methodology: The study has a positivistic view on the world. The research is conducted by an abductive approach using theory and empirical data alternately. Both quantitative and qualitative methods have been adopted in order to see changes in customer behaviour as well as explain it. Theoretical perspective: The study is based upon theories in the areas of customer behaviour (buying behaviour and decision making) and the store environment that could affect that behaviour (total merchandise process and point of purchase communication).
Kundanpassad tjänsteutveckling och förändrade relationer inom den försvarsindustriella sfären
The aim of this thesis is to describe the customer?s attitudes toward the contracting for availability, i.e., which factors are from the customer?s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a supplier-customer relation in the Defence Industrial sphere.The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also as a case study of a problem of a more general nature in the Defence Industry.
Hur väljer medierna att gestalta Sverigedemokraterna? : En analys av mediernas makt i några svenska tidningars webbupplagor
ABSTRACT:Uppsatsens syfte är att studera manlighetskonstruktionen i två pjäser av Eugene O´Neill: The Iceman Cometh och Long Day´s Journey Into Night. Detta genom att undersöka vilka mottyper till den normativa manligheten som förekommer i pjäsen, i vilken grad männen i pjäserna har behov av en homosocial arena för att få sin manlighet bekräftad och om kvinnan har någon roll att spela i maskulinitetsskapandet.I The Iceman Cometh är den tydligaste mottypen alkoholisten. Denne är en man som gett upp i kampen om att uppnå statusen av en ?self-made man?. Exempel på en konkurrerande manlighetsbild finns i de karaktärer som har ett förflutet inom den amerikanska anarkiströrelsen.
Specialexponering är ett värdefullt verktyg, En studie om Specialexponerings påverkan på försäljningen av snus.
The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.
Stol och bord för balkong bruk : Utfällbara balkong möbler
Balcony Art is an idea for a new kind of furniture group for those who have limited space on their balcony. This report will discuss conceptual and part of primary construction of the chair and table for use on balconies, how the products developed from an idea to primary, preliminary products.In the conceptual design part, the report will discuss how product requirements and specifications are developed and how these controls the design.In the primary construction, the report will discuss the products journey from sketch to functional CAD models and how the products of individual parts are designed and how the durability calculations affect the design..
Hur kan företag med lågengagemangsprodukter gå tillväga för att uppnå emotionell och sann lojalitet gentemot kunderna? : En kvalitativ studie på SCAs produkter Edet papper och Libresse
In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.
Musikens påverkan på kundens köpbeteende
Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..
På jakt efter den produkt som flytt - en studie om uppskjuten produktlansering och dess effekter
Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the product in a negative way.
Kvalitetssäkring av servicelämnare för skogsbrukets arbetsmaskiner : Intervjuer och förslag till utveckling
In this study we have examined the possible quality standards and methods for applications with service workshops in the forest industry. The purpose of the methods presented here was to start the work of standarardising the maintenance service in the industry and be of use for service providers in their quality effort.The methods we used to accomplish the study were interviews and field visits together with a comprehensive literature research. Our results are presented in the form of four solution proposals: a standard based on existing SIS standards for terminology and key indicators, checklists that are filled in by mechanics with customer participation, the construction of a instructions database, and the implementation of the method 5s.We believe our suggestions can help the service providers in the four problem areas that we have identified: long term strategy, documentation, recruitment of competent technicians, and standard procedures in their operations. These improvements will be beneficial for both the service provider and the customer..
En lyckad affärsrelation? : två fallstudier
This study has investigated what makes a business relation satisfactory. The purpose is to distinguish the factors that are relevant to a functioning cooperation relationship between sawmills and DIY-stores. The theoretical framework is primarily based on long-term business relationships. The study is based on two case companies and their relations with wood-suppliers.
- Case company 1 is a relatively new established and still growing company.
Kvalitetsmodeller och dess potentiella användning i ett bostadsföretag
Aim: The purpose of this study is to show models from the literature which can underlie appraisal and development in the real estate business of Gavlegårdarna.1. Gavlegårdarna should be able to use the study in their work with quality assurance off their services.2. Company?s in real estate business and other students should be able to use the study for an overview of quality models.Method: To collect data I chose to use a qualitative method based on the hermeneutic research method. The collected data was a result of literature and interviews.Result & Conclusion: From the literature there are two models that are suited for analyses of quality, that is the Housing quality model and the Gap model.
Vad händer när relationen med kunden går från face-to-face till face-to-screen? : - En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
ABSTRACTInternet use in Sweden is among the highest in Europe. The increased availability and use of the Internet has changed people's behavior patterns. This, in turn, has made many companies choose to offer their products and services online. This means that there is less personal contact and that customer relations can be described as having gone from face-to-face to face-to-screen. Swedish banks have come a long way in terms of adapting its operations to customers? demand in a global environment that is digitizing at a rapid pace.
Grossistens roll på handarbetsmarknaden : En studie om Ja?rbo Garns kommunikation med sina kunder och a?terfo?rsa?ljare
Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.