The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

A social intranet is an information and communication channel that is relatively new. There is still a small amount of research done around social intranet and what it is, and also on what organizations and their members may benefit from using such an intranet. Therefore, this paper was written with the purpose to em-phasize the reasons, possibilities and difficulties of implementing and using a so-cial intranet. With interview as method we took part of the experiences and views on social intranet from a number of organizations that are using or is about to establish a social intranet, and also from companies who deliver the service. Through the use of previous research in organizational communication, we then analysed the responses we received from our respondents.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

The objective of this entire essay, founded on nineteen interviews of poetry readers at thepublic library in Borås, is to ascertain why people do read poetry. But in addition to examinewhat sort of people who enjoy poetry, as well as what they appear to get out of their exercise.I have also put together the position of the poetry reader as a customer of the library.The summary of contents is primarily based on direct quotations of the interviews, and doesnot reflect any generally applicable facts about poetry readers. I am only trying to focus on thethoughts and sentiments on poetry experienced by a few randomly selected individuals. DanAndersson, Karin Boye, Nils Ferlin and Gustaf Fröding were stated as favourites by many.The only thing in common subsequently found by those interviewed was a great affection forliterature and a diligent usage of the library..

The subject of this study is conflict management. The purpose of this paper is to examine how teachers deal with conflicts between pupils in primary education. The purpose is also to get more insight on what a conflict is and show different strategies to manage conflicts. To learn about how teachers deal with conflicts between pupils in primary school, I chose to do interviews. I interviewed four teachers. In the interviews we talked about: their definition of what a conflict is, what kind of conflict that are most common, and how common it is with conflicts in the school which they work at, how they handle conflicts between students, how they believe that they manage conflicts, if they have received any training or education in conflict management and if the school they work at have any special guidelines for handling conflicts. My questions are: How do the teachers think about their own involvement in students' conflict management? How do the teachers think about which types of conflicts that can be difficult to manage? The result of the study is that the teachers often let students handle conflicts themselves and they think it is good for them to do it because it is a knowledge that we humans need have.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

What can make us identify ourselves with places? Why do we feel stronger for certain environments? Is it possible to change the identity and how can we do it? What exactly is building identity on a site, what elements it is safest to hang on to when the wind of change is blowing? In this paper, I?m going to discuss the subject identity in different ways and from different angles. Important questions I have had, has been how to analyze a site and what is the importance of identity and the possibility of changing it?The first part of the paper aims to provide an introduction to the concept of identity. I'm giving a short explanation of what identity is and how places relate to identity.

Syftet med uppsatsen/examensarbetet är att undersöka och beskriva hur pedagoger i förskolan tänker om och arbetar med läroplanens mål och riktlinjer gällande demokrati och barns inflytande. Frågeställningar: Hur förbereder förskollärare barn för de rättigheter och skyldigheter som gäller i ett demokratiskt samhälle? Finns det svårigheter/hinder när det gäller barns möjligheter till delaktighet och inflytande? I vilka sammanhang ges barn möjlighet till inflytande och delaktighet? Kan man se någon skillnad, gällande demokrati, mellan en förskola med profilering mot Reggio Emilia och förskolor med annan profilering? Metod: En kvalitativ undersökning med intervjuer på tre förskolor. Totalt har fem förskollärare medverkat. Resultat: Samtliga pedagoger poängterade att det var viktigt att man började med den demokratiska fostran i förskolan, det är där man formar barnen och lägger grunden för det livslånga lärandet. Vår undersökning visade att barnen till viss del hade möjlighet till inflytande och delaktighet när det gällde beslut inom de ramar som förskollärarna satt upp..

Glulam?s position at the Swedish market for building constructions has been established over the past decades. Factors affecting glulam demand are found both in global and national contexts as well in customer attitudes and knowledge of the material. Arguments for environmentally friendly and sustainable construction processes and energy-efficient designs are nowadays common, which is something that should motivate increased usage of wood as a renewable material. For the glulam industry to increase its sales, improve profitability and thereby gain market share in present competitive climate, reliable market information and updated market intelligence is required.

Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av. Detta omfattar flera kundgrupper med olika behov, vilket innebär att rederierna måste uppfylla kundernas förväntningar och vad de efterfrågar. I nuläget finns det en bred konkurrens på marknaden, där de olika aktörerna försöker skapa en egen nisch genom olika marknadsföringsstrategier i syfte att skapa långsiktiga relationer.Syftet med vår studie är att utreda hur Stockholms tre största rederier, Tallink Silja AB, Viking Line AB och Birka Cruises AB, arbetar för att behålla och vårda sina befintliga resenärer, samt vilka strategier som används för att nå nya kundsegment. Vi har även utgått ifrån kundens perspektiv för att undersöka hur de förhåller sig till företagens produkter och tjänster.

In 1975 the Indian president Indira Gandhi proclaimed the emergency period which would go on until 1977. Under this time approximately 8 million men and women were sterilized in the name of family planning. Many of them did not volunteer. This was not just an Indian con- cern because the family planning program was largely funded by international aid. The Swe- dish involvement in the program was debated 1977?1980, in what has been called ?SIDA?s Watergate?.

The Swedish school law says that students who need special education should have all the support they need to reach the qualification that is set up. The arrangements have to be written down in an Individual education plan (IEP). Before the IEP is set up there has to be an investigation about what kind of support and measures the student needs to reach the qualification that is set up. The aim of this study is to examine student?s participation in school and in the progress with their own IEP.I have accomplished a qualitative study by interviewing eight students during the letter part in the nine-year school.

Background: Commerce over the Internet has exploded in recent years. For many companies it has become a necessity to offer their products overthe Internet. This new market ought to change the conditions for relations between customers and suppliers. Purpose: Our aim is to describe and analyse the factors that influence the relations between customers and suppliers, from a customer view, when commerce is conducted over the Internet.Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet.Conclusion: Internet opens up new possibilities for custom designed offers.

The aim of this study is to examine how one can understand the experiences that social workers within the social service's have of children who have committed sexual assault against other children, and the social workers? thoughts about the choice of actions and the family involvement in those actions. The study has a qualitative character. Information was obtained through interviews with social workers within two Swedish counties, and the analysis of the results was based on earlier research findings as well as theoretical aspects, such as systemic theory and salutogenesis.Regarding the actions taken for the target group, the social workers have, in many ways, a systemic perspective as they emphasize elements within the child as well as within the family. It is also shown that the collaboration with other authorities affects the choice of actions, and that it is important to involve the entire family in any interventions, so that the effect of those interventions may last over time.

This report presents a thesis project conducted by two students at Mälardalens högskola. The project covers 15 points in industrial design and was conducted during April to June 2014. The principal of the thesis works at Plastic Produkter. The assignment was to develop equipment for an effective way to dose, mix silicon, fill a special designed plastic bag and then seal it. The bag is then formed into a breast model.When a customer for various reasons decides to do a breast augmentation or a breast reconstruction, there may be doubt or uncertainty about the result.