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18402 Uppsatser om Customer information - Sida 41 av 1227
Svensk förpackningsdesign. : Vem/Vad/Vilka påverkar?
Package design constitutes an important marketing and differentiation tool in an increasingly competitive food market, particularly in the category of daily consumer goods where the turnover rate is high and the purchases are based on self-service (Hine, 1997; Spethmann, 1994; Underwood, 1999). Media fragmentation undermines the traditional marketing tools and the demands for packaging are bigger than ever. A package must not only sell a product, but also tell, through design, how the product is used and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging industry is developing slowly. They often describe Swedish packages as homogeneous and unimaginative.
?Vi får inte skaffa Internet? En studie av sex unga personer med med lindrig utvecklingsstörning och deras informationssvanor samt bibliotekets roll i informationsanskaffningen
The purpose of this study is to investigate information seeking habits among young persons with mild mental disability. We wanted to know how they seek information in everyday life, barriers they experience when seeking information and also if they consider the library to be a source of information.The theoretical background of this study is based on the works of T. D. Wilson and Michael Buckland. Wilson?s model of information seeking behavior and seeking information was used as a tool analyzing the results from the interviews.
Från ax till limpa : Verksamhetsprocessen vid framtagande av applikationer till handdatorer på Fazer Bageri AB
Human Computer Interaction (HCI) is a broad discipline that studies different concerns regarding interactive systems? development. One of the major interest points within the discipline is the reasoning behind building specific functionality into computers and the long-term effects that usage of systems will have on humans.Within Human Computer Interaction there are theories and frameworks how to involve a user in the process of developing new systems. In this paper focus is applied to the development process within developing applications for Enterprice Digital Assistants (EDA) and to what extent the end-users are involved in the process. Fazer Bageri AB has been choosen to represent a business corporation that uses handheld computers in their everyday tasks.The method used to gather information for this study has been by performing interviews and observations with key stakeholders at Fazer Bageri AB and MobiOne AB.
?Den mesta informationen vi har fått är väl via varandra.? En studie av en grupp fordonselevers informationspraktik
The aim of this master?s thesis is to examine the information needs in the character subjects of the students at a vocationally oriented program in the Swedish upper secondary school. I also examine from which sources the students get the information. I want to create a wider understanding of information seeking processes at a vocationally oriented programme. The main focus is the students? own thoughts and opinions about their information needs and information seeking processes.
Hur företag kan implementera customer relationship management : en fallstudie av läkemedelsbolaget swedish orphan biovitrum i Stockholm
En ökad kundmedvetenhet och den ökande globala konkurrensen har gjort att det blivit allt viktigare för företag att bemöta och vårda sina kundrelationer. Detta har gjort att fler företag väljer att arbeta med Customer Relationship Management (CRM). CRM är ett verktyg som blir alltmer vanligt då det hanterar och vårdar kundrelationer och kan ge en betydande konkurrensfördel för företag. Tidigare studier hävdar att CRM kommer att ha en betydande
roll i framtiden för läkemedelsindustrin på grund av dess komplexitet och industrins hårda konkurrens. Trots CRM:s ökade betydelse och att företag runt om i världen inversterar stora summor pengar på CRM har resultaten av implementeringen ofta visat sig misslyckade eller
overksamma.
Utvärdering av programvaror för variabeldata till Lugnetgymnasiets färgskrivare,Ricoh AFC 6513.
The Lugnetgymnasium in Falun has a graphic education that supplies a color printer, which is availablefor the students in their hall. The printer is a Ricoh AFC 6513 and it is a model that can handlevariable data. It was bought in the autumn of 2002. The teachers of the graphic education want to makeuse of the variable data function and procure a variable data software. The purpose of this project is toevaluate variable data software?s, so that the most suitable choice of software can be made for the graphiceducation.
Klarspråk i myndighetstext : En undersökning av begripligheten i Skatteverkets förfrågningar, överväganden och beslut
The purpose of this Bachelor?s thesis is to examine university librarians? perceptions of information literacy, of students? information literacy and of education in information literacy. The focus is on how they perceive the students? information literacy development during their university studies. Also of interest in this study is how librarians think that their teaching in information literacy should be included in the students? other courses. Three librarians at a Swedish university library were interviewed using qualitative interviews.
Restinformation i elektroniska textdokument
Some word processing programs save information that not all users of the program are aware of. This information consists of a number of things. Example of that is who the writer of the document is, the time it took to write it and where on the computer the document is saved. Text that has been changed or removedcan also be saved. This information is not shown in the program and the user will therefore not be aware of its existence.
Den heliga treenigheten : en fallstudie av kommunikationsprocessen mellan ledning, anställda och säljbolag på Alfa Laval AB
The manufacturing industry is currently in a short-term downturn while the competition is increasing. The result of this is that companies must find new ways to bring out their products. Traditional competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability.The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies.In order to illustrate this process, a case study was carried out at Alfa Laval, their sales companies and employees at their distribution center in Tumba. In order to see the differences in attitudes between the management, the sales companies and the employees regarding communication and involvement a gap analysis were used.The theoretical part of the study considers theories about business mission, communication, involvement, quality and creating value.The result showed that a smaller gap exists between the sales companies and the management while a slightly larger one exists between the employees and the management.
Informationalismens Murar hotet mot information som positiv rättighet; en ideologianalys av WTO och dess avtal.
This thesis examines the ideological implications of an emerging shift in human rights-issues regarding information. As Intellectual Property becomes increasingly important to the economy of developed nations previously commonly owned or unprotected information runs a real risk of becoming privatized. The World Trade Organization and its binding agreements GATS and TRIPS are subjected to a critical ideology-analysis, with special efforts to elucidate possible effects on the public service realm and its commitment as provider of free information as a human right. The result suggests that not only does a threat to information as such a right exist, but that its ideological basis however seemingly rooted in a liberal/neoliberal context actually in its express views on information deviates from liberal/neoliberal theory in many ways, and that there are theoretical inconsistencies in that same ideology..
Hunduppfödares informationsaktiviteter: En intervjuundersökning ur ett serious leisureperspektiv
The purpose of this Master thesis is to examine and describe dog breeders? information activities. Questions posed in this study are:? What are the information needs of dog breeders?? How does the dog breeder seek and use information?? How can the relationship between serious leisure and information activities be described?The theoretical framework consists of the sociologist Robert A Stebbins? theory about serious leisure. The study is based on a qualitative methodology.
Sa?kerhet och integritet i webbapplikationer : En orientering o?ver sa?ker utveckling
The use of Web applications is a growing area. While the possibilities and functionalities are increasing, so is the complexity of them, together with the threats against them because the complexity also opens up the application to vulnerabilities. It is therefore important for developers to know how a web application can be developed with security in mind.This study?s intention has been to create an introductory documentation of what kind of techniques that exists which can produce higher security, which methods there can be within the development process and what to think about when programming secure web applications. In this paper we have investigated how theoretical manuals in the IT security department handles that area, and interviewed two developers from two different companies to see how they use security in their web applications.The study has an exploratory technical perspective and does not explain how to practically use and interconnecting different security-enhancing technologies, but is more suppose to give a first glance at what is available and sow a seed for those interested to continue reading further about the subject.
Hur används intranät? En studie av EkaForum, Eka Chemicals intranät.
Intranets has been marketing as the tool for solving the organisations information problems. My interest is to see how an intranet works in an organisation. This study was an investigation about the use of EkaForum, the intranet of Eka Chemicals, at the Rollsbo division. The study aimed to evaluate how EkaForum is being used, firstly as a transmitter of information and secondly as a communication tool for the organisation. The study was constructed as a quantity survey based on a questionnaire with 24 questions and was sent out to the staff of Rollsbo division.
Katalog vs Nätbutik ? en studie om produktpresentation av modevaror inom distanshandeln
The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.
Informationskompetens - modeord eller essentiell del av ett nytt bildningsbegrepp? Om informationskompetens och grundskoleutbildning
During the last decades the evolution of information technology and the increasing ability to access information have been discussed in many ways. In the beginning the focus was on the technology but now the discussion is more and more about the use of information and how to develop knowledge out of it. There is an ongoing discussion about the difference between knowledge and information. The subject of this Master s thesis is to find out if and how the Swedish elementary school has written into its mission statements to help the pupils to become information literate. For this purpose I have examined literature about information literacy and pedagogic as well as legislation and other documents that control how the Swedish elementary schools work.