Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

This study began with a mission statement from the firm Tobii Technology AB to identify customer needs in the relatively new and rapidly growing market for eye tracking analysis. After consuling external experts, the authors however found that the availability of previous academic published market studies of new and fast growing markets was poor. Therefore a decision was made to execute the task and at the same time create a methadology for future studies in this area. The identification of customer needs, which formed the basis of the insights and analysis, led to frequent discussions between the authors and the firm's supervisors. This resulted in a project plan and a decision that an iterative model would be used, were earlier decisions would be questioned and refined throughout the project.

A problem in the field of district heating is the oil burners needed to provide power when a peak load occurs. One possible way of reducing the needed amount of oil is to reduce the power demand for space heating in the district-heating substations when the need for district heating water exceeds a certain limit. This can be done by use of a locally working controller function.In this Thesis the options concerning load priority are evaluated. To evaluate the potential for using controller functions concerning peak load priority an experiment was brought out in a chosen district-heating substation. The impact on the indoor thermal comfort during a heat reduction was also taken into account.

Återkommande kunder, det är något de flesta företag på dagens marknader strävar efter. Idagens rådande situation präglas många marknader av hård konkurrens och relativt nyförsäljningskanal växer med stormsteg nämligen E-handel. Utan dyra butikshyror, derelativt små uppstartningskostnaderna och möjligheten att nå potentiella kunder världenöver är några av de faktorer som gör att fler företag finns och verkar inom E-handel. Det isin tur leder till ökad konkurrens om kunder och återkommande kunder blir vitalt för ettlönsamt företagande. Vi har studerat och försökt förstå varför en kund som handlat engång väljer att återkomma med ytterligare ett köp.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

This essay is a study of the motives and driving forces affecting how a food producer looks at, and incorporates, an environmental-labeling and its impact on their organization and strategy. Driving forces and motivations is an important part of a business strategy and impacts its content and its expression. Sustainability can be part of the overall company strategy but could also define the entire company. This study has shown that the main motive for working with eco-labelling is a genuine interest in issues concerning sustainability. This creates an opportunity for the company to communicate their environmental policies to their customers. For a company that works proactive and innovative with sustainability and climate issues, the new climate framework does not mean any major organizational or strategic changes.When the framework is incorporated in the organization the farms need to be analyzed with a climate impact perspective. This essay shows that this process, together with tools developed to handle the framework, make change in the way dairy farmers think and how they relate to their daily work..

Background: The dependency on knowledge and competence today is more critical than earlier. Today, companies need to put more effort into identifying and filling knowledge gaps, which can be achieved through mergers and acquisitions. It is important that the companies succeed in coordinating their operations after this process of change. Out of a theoretical point of view it can be argued that companies need to balance between different coordination mechanisms that result in standardized and flexible coordination respectively. Purpose: The purpose of this Master Thesis is, in the context of a merger, to investigate and analyze which coordination mechanisms that are used in knowledge-intensive companies, how these coordination mechanisms are combined and what explains the chosen combination.

The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as these are more visible to the customer in comparison to products offered offline. Consequently, it is of great value for retailers to gain knowledge about how a product name affects the customers' perception of the product. The purpose of this study is to examine whether product names affect customers perception of the relevant products in the online environment. This has been illustrated by applying the following theories to the relevant product names; meaningful and meaningless brand names as well as concrete and abstract words.

This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.

Bemanningsbranschen i Sverige är expansiv. Arbetet som konsult innebär ständiga anpassningar till nya miljöer. Arbetsmiljön består av psykosociala och fysiska aspekter och idag är problemen inom psykosociala arbetsmiljön mer uttalade än på 1990-talet. Syftet med studien är att undersöka hur personer som arbetar på ett bemanningsföretag inom lager, verkstad och industri, uppfattar att deras fysiska- och psykosociala arbetsmiljö påverkar arbetsutförande och välbefinnande på arbetet samt om demografiska faktorer inverkar på hur arbetsmiljön uppfattas. Studien är en tvärsnittsstudie, där bedömningsinstrumentet Work Environment Impact Scale (WEIS) har använts.

The education sector can be seen as a cornerstone of today's society, an organization that is under constant change and evolve as society. The compulsory school system is of significant role in society that places high demands on its management. The following study investigates the requirements for documentation in primary school organization and operations, and how these requirements are perceived and affect the school's organization and activities of the study carried out at different levels of the organization so as to get an overall picture of its impact. In order to analyze and create understanding of the results, the study applies the theory of New Public Management and various reforms that can be linked to the increased documentation requirements and its influence in the public administration. Study results show that there is a mixed picture of the documentation impact on the school system. Shown are both positive and negative effects of the documentation requirements.

A mobile testing application using Unity was developed to analyse what impact button sizes and button layouts has on the accuracy of touch as well as the time to finish a labyrinth. This was tested on a Nexus 4 phone. 28 users navigated a small object through a labyrinth in which they collect keys to open the door to the exit. Each participant did the test 6 times with different combinations of button size and button layout each time, done in a random order. Hits, misses, completion time, order of button size and order of button layout was collected and then visualized using R.

Syftet med denna studie var att identifiera problem och behov som byggare i Sverige stöter på i sin vardag samt anordna en workshop där produktutveckling utifrån dessa behov diskuteras, samt hur denna information kan användas i produktutvecklingen. Studien grundar sig i teorier om innovation, behov och kvalitet, behovsidentifiering, innovationsspridning, produktlivscykel och metoden NABC: Need, Approach, Benefit, Competition. Grunden till arbetet är en föreställning att produktanvändare har behov som dem själva inte är medveten om. Genom att utgå från dessa omedvetna behov kan en bättre produkt utformas. Empatisk design (deltagande observation) användes för att kunna upptäcka outtalade behov samt skapa en god förståelse för byggarnas naturliga arbetsmiljö.

In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project.

Rental rates and land prices have gone through substantial changes the last two decades. The prices have both gone up and down since 1990 but from 1995 to 2008 land prices increased with 272 percent and rental rates with 61 percent. What factors that have the largest impact on rental rates and land prices are hard to determine but factors that may affect the price are the desire to live in the countryside and the expected profitability in agriculture. Prices of products and inputs are factors that affect the profitability in agriculture, but the profitability is also affected by agricultural policies. The economic for Swedish agriculture have changed several times over the last 20 years as a result of changing agricultural policies.The agricultural policies largely affect farmers behavior and decisions.