We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was analyzed using ANCOVA and multiple regressions.The result showed significant relationships on attachment between identity and dependence. Social bonds had no significant effect on the attachment a member have towards training centre. Customer loyalty was measured by how long the individual has been a member and his or her training frequency.

The competitive environment forces companies to find new ways to meet their customers? needs and satisfy their wants. Companies have to get to know their customers and therefore they collect more and more information about them. The purpose of this study was to examine how convenience stores use customer information. To meet this case study?s purpose two interviews were carried out at both a central level as well as a local level at the studied company.

Today, there are a number of different models and methods used to estimate the equity value of a company. A common tool for valuating stock prices is the usage of different multiples. This is a method used to determine the value of a company, by examining and comparing the financial ratios of relevant peer groups. The disadvantage with this method is that it does not take all the important aspects, such as risk, investments and capital structure, into consideration. However, this study investigates if the key value, called discounted cash flow (DCF), can be integrated with the valuation of the multiples.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

The ISO standard ISO/IEC 17799/SS-627799-2 is a guidance for organizations to realize their information security goals. In spite of this standard, studies show flaws regarding information security in organizations. In particular flaws regarding overall view, knowledge and clear roles and responsibilities have been observed. The ISIT (Information Security Integrated Three level) model and its guidelines, developed in this thesis, help organizations to identify the required processes and procedures as well as the logical process flow. The thesis is based on theoretical studies and a case study within a multinational company.

Agricultural drainage is widely used to manage the amount of water in the ground in order to improve conditions for cultivation. However the effects of drainage companies on water regimes are considerable leading to runoff changes such as altered stream flows, peak flows and water levels. In a greater extent this could imply an increased risk for floods along affected watercourses. This study analyzes the extension of agricultural drainage within the drainage basin of Trosaån in Sweden by ArcGIS mapping. In a statistical analysis, historical variation in streamflow in relation to mean precipitation and mean temperature are investigated for the study area.

The purpose of this thesis is to see how small differences in a store can affect the customer behavior. The changes consist of auditory and visual sensory cues. Since many companies today makes a lot of changes in their styling element, but without knowing how it really affects the customer behavior we thought it would be interesting to see by doing an experiment at IKEA. The study is therefore based on a quantitative research method, where theories have been described and from which hypotheses have been derived to test the theories. The experience took place at IKEA during two weeks where 5732 observations were made.The result from the experiment is that the sensory cue sight makes individuals spend more time in the environment but not creating attention.

The purpose of this essay was to find conceivable marketing- and business strategies that can be combined with a company?s lifestyle.This essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client?s attitude towards PROUD.The authors of this essay believe that the trademark should represent a lifestyle. For a company to be able to deliver, it has to understand what the future clients want and need.

Syftet med det här arbetet var att gestalta fem olika känslor inom genren symphonic metal. Därigenom ville jag avgöra vilka verktyg jag kunde ha nytta av i framtiden för att gestalta känslor musikaliskt och vilka skillnader som finns mellan att gestalta olika känslor. För att göra detta använde jag mig av referenslyssning av tio låtar plus några orkestrala stycken per känsla. Resultatet av lyssningen, tillsammans med olika låtskrivningstekniker, litteratur, Kirnbergers intervallkaraktäristik och Matthesons tonartskaraktäristik, användes till att skriva och arrangera mina fem låtar. Resultatet blev att jag hade lyckats skildra känslorna bra med den metod jag hade använt, men att intervallkaraktäristiken och tonartskaraktäristiken var onödiga; det skulle räcka med mina kunskaper som jag hade förvärvat under utbildningen, referenslyssning och min känsla som låtskrivare. Jag kunde inte heller urskilja några skillnader mellan att gestalta de olika känslorna; metoden var universellt tillämplig..

The aim of this study was to map and date glacial flutings with ice flows deviating from the predominating northwesterly ice flow direction in the southern part of Norrbotten County in northern Sweden, and also to investigate if parts of the glacial landscape are older than previously thought. The traditional view is that most landforms in the area were formed during the late Weichselian (W3). Analysis of the new high resolution elevation model (2 m grid) derived from laser scanning was performed after treating the data with a hillshade tool in ArcMap to reveal terrain features such as flutings. The analysis resulted in a map showing four main groups of deviating ice flows (N-S, NO-SV, SO-NV and S-N) and several westerly ice flows. The majority of flutings with deviating ice flows were found in low terrain.

The aim of this paper is to examine the layout of public spaces and its effect on human behavior with focus on the relation between pedestrians and cyclists movement patterns in a specific path. The study emanates from the security aspect of pedestrians and cyclists, and builds upon previous theories and empirical studies about perception, security, information design, environmental psychology and behavior. The result shows that individual behavior and movement pattern differs with age, purpose, physical- and other conditions, and layout of the surroundings. A design proposal for improved layout of a path and a node between different oncoming paths has been developed to aid the users? needs, where a separation of walkways and bike lanes forms zones of security for the purpose of better orientation and a better flow between the users..

The purpose of this report is to simplify the process of designing carbon fiber strengthening for existing concrete constructions, specifically beams. The intention has been to establish a flow chart containing information on the necessary testing and calculations for the design, to as far degree it is possible satisfy the requirements stipulated by Swedish and by extension, European authorities.To do this the report will examine a parking garage situated underground by Akademiska Sjukhuset, Uppsala. The parking garage was built in the mid-seventies, and has in recent years been subjected to a greater load than designed for by the construction of a road on top of it. FEM-Design has been used to obtain the internalforces of the beams and thereby determine whether they are in need of strengthening or not and thereafter design the strengthening according to Täljsten (2006) with some corrections from Täljsten (2011) due to new regulations.The result of this report is that the flow chart used is viable to design carbon fiber strengthening, atleast with the conditions met in our reference project.The conclusion drawn after working with this report is that there is a need for a clear standard for carbon fiber strengthening , preferably a standard that can be used throughout Europe..

The purpose of this thesis is to give an understanding of how grocery stores relate to local foods. Through a case study representatives for two groceries in Norrbotten have been interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social responsibility, in order to create customer loyalty. Concerning how the groceries try to influence customers to buy local foods the result cannot give any clear-cut view. Instead it shows that a grocery that actively works to influence customers to buy local foods markets them in specific ways, while the opposite applies to a grocery that does not actively work for this.

Syftet med examensarbetet är att undersöka i vilka situationer barn själva uttrycker att de mår bra samt undersöka när föräldrar och pedagoger upplever att barn mår bra på förskolan.  Metoden som använts är en kvalitativ undersökning, intervjuer har gjorts med barn i femårsåldern och med föräldrar och pedagoger på två olika förskolor. Resultatet visar att barn upplever att de mår bra när de leker, denna uppfattning delas också av föräldrar och pedagoger i barnens närhet. För barnen är det viktigt med vänner och social samspel för sitt välbefinnande. Undersökningen visar också att pedagogerna i sin planering och med sitt sätt att tillrättalägga verksamheten ger möjlighet till KASAM och tillfälle till Flow.

AbstractProblem: This thesis was made by a commission from Svensk Logistikanalys AB (SLA). SLA is a relatively new firm who is working as a freight broker for firms that wants to lower their freight costs. SLA contacted Jönköpings international business school because they experienced a problem with too many firms, that had SLA?s concept introduced to them, but turned down their services. On the basis of this, following purpose of the report has been stated.Purpose: In this thesis we will study companies that have said no to the services of SLA.