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2401 Uppsatser om Customer behaviour - Sida 51 av 161
Samordning för barn och ungdomar med frekvent behov av sjukvård
Purpose- The purpose of this project is to contribute to the knowledge of creating customer value through streamlining and coordination of patient flows for children and youth with frequent need of care on child and youth medical clinics.Method- One of the methods used for achieving the project's purpose is a case study on the Child and Youth Medicine Clinic at Länssjukhuset Ryhov in Jönköping. The case study has been used for collecting the empirical data that has been generated through interviews, observations and documents from the Child and Youth Health Clinic. Except the case study the authors also made studies in literature, which the collected empirical data has been anchored and related to. Together this led to the project's analysis and results.Results- When investigating the questions found in chapter one, it was determined standardized work is of great importance to create structure and implement procedures for the patient flows. A weak link in the patient flow has been identified, which is the sub-process coordination and planning.
Utmaningar med utveckling av mobila applikationer : En fallstudie om kravhantering ur ett utvecklingsperspektiv
The use of mobile devices has during the last years expanded and on the market you can see a huge amount of applications. The development of mobile applications differs from traditional systems development since mobility infers that mobile applications can be used in different technological and social contexts. Although previous research has recognized that mobility can present mobile application developers with certain challenges, empirical studies of how problems arise and how they can be handled has thus far been limited. In this study we focused on the requirements engineering process from a development view with the purpose of finding challenges emerging in the development process. The study is based on a qualitative case study that employed semi-structured interviews with both project managers and system developers active in the requirements process.
Lågtempererad fjärrvärme i Umeå
People in today?s society are becoming more and more aware of how important it is to use energy as efficiently as possible. This is clearly noticeable by an increase in home produced heat with e.g. solar panels or heat pumps heating systems. These changing customer demands forces district heating technology to be redesigned, which is why there is an ongoing research regarding the next generation of district heating - low temperature district heating (LTDH).
Evolving Loyalty Programs- Merging Classic Loyalty with New Technology
Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.
Framtagning och analys av en arbetsmodell för kartläggning av användarbehov
This study began with a mission statement from the firm Tobii Technology AB to identify customer needs in the relatively new and rapidly growing market for eye tracking analysis. After consuling external experts, the authors however found that the availability of previous academic published market studies of new and fast growing markets was poor. Therefore a decision was made to execute the task and at the same time create a methadology for future studies in this area. The identification of customer needs, which formed the basis of the insights and analysis, led to frequent discussions between the authors and the firm's supervisors. This resulted in a project plan and a decision that an iterative model would be used, were earlier decisions would be questioned and refined throughout the project.
Hur skapar företag en återkommande kundstock online?
Återkommande kunder, det är något de flesta företag på dagens marknader strävar efter. Idagens rådande situation präglas många marknader av hård konkurrens och relativt nyförsäljningskanal växer med stormsteg nämligen E-handel. Utan dyra butikshyror, derelativt små uppstartningskostnaderna och möjligheten att nå potentiella kunder världenöver är några av de faktorer som gör att fler företag finns och verkar inom E-handel. Det isin tur leder till ökad konkurrens om kunder och återkommande kunder blir vitalt för ettlönsamt företagande. Vi har studerat och försökt förstå varför en kund som handlat engång väljer att återkomma med ytterligare ett köp.
Demokrati, diktatur eller demokratur? : En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.
A study of in-store atmospherics impact on young consumers in fashion houses
Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg Keywords: In-store atmosphere, young generation, fashion houses. Thesis purpose: This thesis will find out the influences of the in-store environment in the fashion houses and it will be applicable for this sector. This research will provide information to develop a better in-store environment in fashion houses to attract more young people.
Vill du prata?
Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.
Koordination i förändring : En balanserad historia om kunskapsintensiva företag
Background: The dependency on knowledge and competence today is more critical than earlier. Today, companies need to put more effort into identifying and filling knowledge gaps, which can be achieved through mergers and acquisitions. It is important that the companies succeed in coordinating their operations after this process of change. Out of a theoretical point of view it can be argued that companies need to balance between different coordination mechanisms that result in standardized and flexible coordination respectively. Purpose: The purpose of this Master Thesis is, in the context of a merger, to investigate and analyze which coordination mechanisms that are used in knowledge-intensive companies, how these coordination mechanisms are combined and what explains the chosen combination.
Vad ska produkten heta? En kvantitativ studie om produktnamns påverkan på konsumenten.
The number of products offered by retailers has increased immensely during the last two decades, which has resulted in an increase of naming decisions having to be made. The importance of product names has become more significant for retailers offering their products online, as these are more visible to the customer in comparison to products offered offline. Consequently, it is of great value for retailers to gain knowledge about how a product name affects the customers' perception of the product. The purpose of this study is to examine whether product names affect customers perception of the relevant products in the online environment. This has been illustrated by applying the following theories to the relevant product names; meaningful and meaningless brand names as well as concrete and abstract words.
Det "svarta hålet" inom turismnäringen : En studie om hur en svensk researrangörs hållbarhetsarbete påverkar kunden
This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.
Uppfödning av okastrerade hangrisar - ett alternativ till obedövad kirurgisk kastrering av smågris
Pigs kept for meatproduction are often surgically castrated to prevent aggression and boartainted meat. Castration without analgesia and anesthesia is painful and causes a lot of stress to the pig. There are alternatives such as to surgically castrate the male pigs with analgesia and/or with anesthesia, immunocastrate or keep them as intact males. In Sweden the most common practice is to surgically castrate the pigs before they are seven days old. The impact on the pig is that the incision causes pain and stress, which may lead to changes in behaviour, reduced appetite, reduced growth and a higher risk of infections.
Produktutveckling utifrån nya kundinsikter
Syftet med denna studie var att identifiera problem och behov som byggare i Sverige stöter på i sin vardag samt anordna en workshop där produktutveckling utifrån dessa behov diskuteras, samt hur denna information kan användas i produktutvecklingen. Studien grundar sig i teorier om innovation, behov och kvalitet, behovsidentifiering, innovationsspridning, produktlivscykel och metoden NABC: Need, Approach, Benefit, Competition. Grunden till arbetet är en föreställning att produktanvändare har behov som dem själva inte är medveten om. Genom att utgå från dessa omedvetna behov kan en bättre produkt utformas. Empatisk design (deltagande observation) användes för att kunna upptäcka outtalade behov samt skapa en god förståelse för byggarnas naturliga arbetsmiljö.
Ökad longitudinell golvlutning i liggbås - inverkan på mjölkkors placering och liggbeteende i liggbås :
SUMMARY
By altering the longitudinal slopes of the cubicle floors the drainage could be improved. If the altered
slopes also position the cows further back in the cubicles the effect could be cleaner lying surfaces. In
result this would lead to lower labour requirements, cleaner cows, cleaner udders and a minimization of
the risks of mastitis. However, if the altered slopes lead to that the cows position themselves more
diagonally in the cubicles the positive effects could be reduced. The altered slopes could even have a
negative influence on the animals? natural lying behaviour.