Sökresultat:
2401 Uppsatser om Customer behaviour - Sida 36 av 161
Riskkapital i svensk fotboll: En fallstudie om kontroll, tillit och förtroende
The aim of this paper is to examine how confidence in co-operative behaviour of partner is reached in a relationship between an entrepreneur and a venture capitalist. A case study has been conducted on a Swedish football club that has involved venture capital in order to develop the organization. The paper presents a theoretical approach which draws on a control model of interorganizational relationships developed by Dekker (2004) and a model developed by Shepherd & Zacharakis (2001) illustrating how control, trust and confidence is reached in a venture capitalist-entrepreneur relationship. The relationship between the football club and the venture capitalist can simultaneously be seen as an interorganizational relationship and a relationship between an entrepreneur and a venture capitalist. Because of the complexity of the relationship, different control problems prevail.
Kundorientering : Ledarens roll och provisionens inverkan
Syfte: Syftet med studien är att studera hur ledare jobbar för att åstadkomma ett kundorienterat klimat på en arbetsplats med ett provisionsbaserat lönesystem.Metod: En kvalitativ metod har använts i den här studien. Semi-strukturerade intervjuer gav oss det empiriska underlaget som analyserades med hjälp av den systematiska, strukturerade och abduktiva metoden Well-grounded theory. Resultatet presenteras i empirin med hjälp av mönster som upptäckts.Resultat & slutsats: Vi har överlag kommit fram till att praktiken i stora drag stämmer överens med teorin. De intervjuade ledarna har en överensstämmande uppfattning om kundorienteringens innebörd, men har vissa skiljaktigheter i bland annat deras syn på provisionens inverkan. Ledarens roll ansågs även i praktiken vara avgörande för att de anställda ska vara kundorienterade.Förslag till fortsatt forskning: Studien har utförts med inriktning på enbart fastighetsmäklarbranschen.
Att öka genom att minska - En kvantitativ undersökning av effekterna vid en sortimentsreduktion
For the last 50 years the amount of available consumer goods has exploded in number, due to improvements in production and technology. The problem is that the overall sales of many categories are stagnant and retailers are unwilling to grant the categories more shelf space. Therefore many categories are crowded with products and hard for consumers to navigate in. The purpose of this paper is to examine the effects of an assortment reduction on several variables relating to assortment perceptions, customer satisfaction and store choice. The study was carried out as an experiment with 127 participants.
Hälsa och hälsorelaterat beteende : En undersökning av beteendets betydelse för den självskattade allmänna hälsan
An increasing number of health problems in the population and an uneven distribution of health between different groups in the society, have been identified as a problems and has therefore been put on the political agenda in Sweden. Thus, the purpose of this thesis is to estimate and discuss the significance an individual?s behaviour, in a number of areas, has on his/her level of health.The empirical material for this thesis is taken from a nationwide inquiry conducted in 2004,which was called ?Hälsa på lika villkor?? (Health on equal terms?) The material used consists of the answers and records from individuals living in the administrative district of Kronoberg. 9972 individuals were included in the sample and the answering frequency was 63,2%. To map and analyse the material, which was done mainly through crosstabs, chi-square tests and logistic regressions, the statistics software SPSS 11.5 was used.The parameter used to measure the health level is the individual?s own perception of his or her general health.
Föräldraledighetens påverkan på mäns hälsa. En litteraturbaserad studie om sambandet mellan pappaledighet och hälsa utifrån riskbeteende och maskulinitet.
Introduction: Although life expectancy had increased in Sweden for many decades and several health problems had diminished over time, there was no change in men's risk behaviour regarding for instance high alcohol and tobacco consumption. Many of the gender differences in health that existed in society explained were due to power structures and beliefs about behaviour based on gender; a social construction that resulted in the relatively high valuation of men with a more masculine behaviour. Aim: This literature review aimed to study and identify the scientific knowledge regarding paternity leave and its impact on men's health. Method: A literature- based study design was used and the material consisted of peer-reviewed articles from which six themes were identified: alcohol, tobacco, stress, isolation, social support and mortality risk. Results: Divided into three parts, the results described the socioeconomic background of the men who took paternity leave, as well as the impact of paternity leave and masculinity as an impact on men's health.
The movement of the rider?s hand related to the horse?s behaviour and the stride cycle
One way of signalling commands to the horse during riding is through applying tension on the reins to create bit pressure in the horse?s mouth (Terada et al., 2006; Clayton et al., 2011). The skilfulness of the rider in using the hands when applying bit pressure has consequences both for the horse?s performance and welfare (Manfredi et al., 2010). At the trot there are large vertical deviations of the horse?s body which the rider must adjust and adapt to (Terada et al., 2006) and an unsteady hand due to inability to follow the horse?s movement can be a source of discomfort and conflict behaviour in the horse (Heleski et al., 2009).
CRM i ett konkurrensutsatt monopol : En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen
Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade på börsen. Den innehåller regler och rekommendationer om valberedning, styrelsesammansättningar och arbetsuppgifter för styrelser. I arbetet har vi velat ta reda på i vilket avseende bolag väljer att frångå koden och om detta skulle kunna leda till minskat förtroende för bolagen.
Färgperception och grafisk profilering av Hedemora Assistansservie
An inquiring study of literature has been conducted, about the human colour perception (theimpression of colours). The colour has been examined, both as conscious and subconscious signal,and reasons for it?s influence have been exammed.The practical parts of the degree project have been carried out in active collaboration with thecustomer, The Association Hedemora Assistansservice (HASS), which offers handicapped persons astimulating spare time by personal assistance. A graphical profile-programme and an informationfolderhave been produced, easy received by both handicapped (with defective vision) and normallysighted persons. The graphical profile-programme was made in collaboration with the customer.Concerning the information-folder HASS took the main responsibility for the choice of photographswhile layout, text writing, colour-reproduction, original-production and connecting printing workswere made independently.
Nötkreaturens val av betesvegetation på naturliga betesmarker :
This study concerns the type of vegetation selected by cattle grazing on semi-natural pastures, and whether the selection depends on the nutrient content of the vegetation or on other factors.
The study was carried out in three different semi-natural pastures in the Uppsala area during June, July and August in 2006. The three pastures were first surveyed, mapped out and divided into sub-areas with regard to the type of dominating vegetation. The vegetation types identified were: wet, mesic, dry, wooded, pasture with signs of former cultivation (arable). Within each vegetation type three 1x1 m sampling plots were laid out.
The grazing behaviour of the cows was recorded in a behaviour study.
Söka eller browsa? : En undersökning om personliga mönster i sökbeteendet vid informationssökning på nätet
This Master's thesis in Library and Information Science aims to explore if personal patterns can be detected in web-searching. It is based on a study where the search sessions of nine test persons were video-recorded, transcribed into logs and analysed.A major objective was to find out whether there is a correlation between individual searchers' personal attributes and their web search behaviour. The logs were therefore compared with the test persons' results in a learning style test (Kolb's Learning Style Inventory) and with interview answers about information behaviour and personal background.While several patterns were indeed discovered, none of them turned out to be strictly personal. The nine test persons could be divided into five types of searchers: the purely analytic searcher; the generally analytic searcher; the balanced searcher; the mixed searcher and the browser. All types of searchers were found to have the attribute learning style in common.
"Vi är lika moderna som vilken butik som helst" : en fallstudie av hur marknadsbegreppen kund och varumärke upplevs av personalen inom Länsstyrelsen i Kalmar län
The public sector in Sweden has in recent decades undergone a large change due to market and liberalism impact. This change has meant that marketing communication and its concepts have been adopted by administrative authorities. In this thesis, we used governmentality, social constructivism and an interpretive perspective to examine the staff at the County Administrative Board in Kalmar County and their experiences and opinions of the concepts ?customer? and ?trademark?. The study was designed as a case study with qualitative interviews.
Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer
The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.
Tid i all oändlighet och förgänglighet. En studie av tidsanvändningen i Sverige sedan 1980-talet
This master thesis in economics discusses the time use of today as well as the observed trends in time use over the last 20 years in Sweden. This is done by analysing time-use and consumption data at the microeconomic level, i.e. by explaining individual behaviour given the economic assumption of a rational behaviour. We reach the conclusion that the value of time is an important explanatory variable concerning the rationality in that time is used differently by different individuals and in the changed use of time. Furthermore, other variables such as social norms and the process benefit of a certain activity, i.e.
Stigmatisering av barn med övervikt och fetma ? Litteraturstudie
Background: Obesity is one of the fastest growing medical conditions both for children and adults. Children with overweight/obesity risk to be exposed to social discrimination and stigmatization from peers. Stigmatization is when the society labels an individual that deviates from what is considered normal behaviour. Purpose: The aim of this literature review was to describe potential stigmatization of children with overweight/obesity. Method: The study was carried out as a general literature review study.
Höns återhämtning efter stress samt domesticeringens effekter : En biologisk studie med ett lärarperspektiv
Den biologiska studien har visat att värphöns genom domesticeringen förändrat och anpassat sina beteenden till att leva med människor. De har utvecklat en minskad rädsla för människor och en ökad stresstålighet. I denna studie har höns återhämtning efter en stressupplevelse studerats. För att se hur domesticeringen har påverkat återhämtningen jämfördes beteenden mellan raserna White Leghorn och red junglefowl. Frågeställningarna som användes för att undersöka detta var: Hur lång tid tar det innan höns återhämtar sina naturliga beteenden, ej stressrelaterade, efter en stressupplevelse? Finns det några skillnader i återhämtningen beroende av kön eller mellan raserna White Leghorn och red junglefowl? Resultatet visade inte på en specifik tid för återhämtning men på att en tydlig återhämtning förekom.