Who has the ownership of a company´s long-term strategy, and who should have it? Is it the board of directors or the senior management? Swedish law and regulations seemingly point in one direction, whereas the findings of studying the relationship between CEO and chairman of the board in eleven Swedish listed large- and mid-cap companies, point the other way. In a majority of the companies the senior management have the ownership of the long term strategy whilst the board of directors merely hold a control function. The possible effects on the companies managed as well as the rules and regulations they are managed according to, are analyzed..

Uppsatsen behandlar mindre grossisters situation på marknaden i Sverige. Mindre grosssisters nyckelposition i den traditionella värdekedjan suddas ut alltmer. Grossisterna måste finna nya vägar för att behålla de befintliga kunderna. Därför måste de skapa mervärde, vilket i sin tur skapas genom att utveckla olika former av samarbete med sina kunder..

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

ProblemområdeAnvändningen av digitala sociala nätverk har under de senaste åren ökat och Facebook är det nätverk med flest anhängare över hela världen. Statistik tyder på att användningen av sociala medier och Internet är en väsentlig komponent i den svenska befolkningens vardag, speciellt bland den yngre generationen. Millenniegenerationens användning av sociala medier kan betraktas som en förutsägelse över hur framtida generationers konsumentbeteende kommer att se ut och är därmed av stor relevans för marknadsförare för att hålla sig uppdaterade kring denna generation. Företagens största utmaning idag är att skapa en god kundrelation via de sociala medierna. För att bättre förstå konsumenters beteenden behövs vidare forskning i ämnet, vilket har mynnat ut i studiens problemformulering:? Hur uppfattas CRM-aktiviteter via Facebook av den svenska millenniegenerationen? Teoretisk ansatsDen teoretiska ansatsen har delats in i fyra delar; relationsmarknadsföring och CRM,  sociala medier, marknadsföring via sociala medier och Facebook samt millenniegenerationen och segmentering.

Business across the Internet has increased in recent years and most companies that are selling trips have increased their sales online. Many companies that are selling trips strive for customers to receive and experience a personal service online. The meeting between the client and a webpage service system on the Internet should work. Service encounters are an essential part of the contact between customer and company and play a big part in how the first impression is perceived by the customer. To understand how a service encounter works, meeting face to face, companies need to understand how customers perceive that meeting.

This study is intended to identify which factors that influence the success of initiatives in Customer Relationship Management, usually abbreviated as CRM. In the course of this study we have been in contact with forty-two companies operating in Sweden within eleven different sectors in order to find out how they operate regarding CRM initiatives, particularly initiatives within marketing and promotions. Against the data collected during the study it was concluded that the companies working with CRM believed that the CRM initiatives resulted in higher profitability and created more loyal customers. At the same time it was evident that the companies had different views on CRM as a method and its benefits. The majority of the companies could not present any tangible results from CRM-initiatives. It was also revealed that decisions regarding CRM initiatives were based on subjective assessments and without theoretical foundation.

I dagens samhälle ser vi fler och fler företag som vill att vi går med i deras Facebook-grupp eller blir deras följare på Twitter (sociala medier). Vi har undersökt hur detta har påverkat företagens marknadskommunikation och vad den allmänna konsumenten tycker om företag på sociala medier. Tack vare, eller på grund av, sociala medier är det numera vanligare med så kallad Word of Mouth (åsiktsspridning) via nätet och detta kan leda till både positiv och negativ kritik mot företagen. Det är även vanligare med "Customer Relationship Management" som beskrivs som ett sätt att skapa relationer med olika intressenter, i vårt fall via Internet.Vi intervjuade kommunikationsansvariga på tre svenska företag, gjorde en enkätundersökning med de allmänna konsumenterna gällande hur sociala medier har påverkat företags marknadskommunikation och analyserade hur åsikterna skiljer sig åt. Av detta kom vi bland annat fram till att företags marknadskommunikation har påverkats av sociala medier men att det inte alls är lika vanligt att ungdomar följer företag på sociala medier som vi först hade trott..

Utifrån varumärkesteorier undersöka vilka konsekvenser H&M´s beslut att lansera sitt nya varumärke COS som ett fristående varumärke utan någon synlig koppling till H&M har haft på konsumenternas uppfattning om varumärkena. Vi dragit slutsatsen att konsumenterna påverkas positivt av H&M´s val att övergå till ett House of Brands och lansera COS som ett fristående varumärke. Den osynliga, men samtidigt tydliga kopplingen är en viktig framgångsfaktor..

This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of emotional attachment - Brand Attachment and Brand Love - and intend to declare the two of being two separate phenomena. We then conduct a relationship-based analysis wherein the mediating ability of Brand Attachment and Brand Love, between the experienced quality in the offering of a brand and consumer commitment, is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components.

Problematiken för anskaffning av standardsystem inom en verksamhet kan bli omfattande,särskilt ifall företaget tar förhastade beslut, och därmed blir anskaffningen en belastningistället för tvärtom. Metodutvecklingen för anskaffningen av standardsystem är ett områdesom inte är utforskat i stor utsträckning. Idag finns det en generell metod som används vidanskaffning av standardsystem. Metoden kallas för SIV-metod (Standardsystem iverksamheter) och har utvecklats av bl.a. Anders G.

This essay studies the practice of both the political and the administrative leadership at the municipal level from the point of view of the politicians and the chief officers leadership role, and the relationship between politicians and administrators. I discuss and analyse how politicians and senior officials practice leadership, differences or similarities and if their practice of leadership raises any challenges in a democratic framework at the municipal level. I conducted interviews with the municipal political leader and the head of administration at the municipal level in Karlshamn and Sölvesborg. In the analysis I discuss communication as a leadership process which highlights ?enabling elements? and potentials of the leadership process.

Syftet med examensarbetet är att utifrån ett kundperspektiv undersöka hur kunder upplever e-tjänster i energibranschen. Examensarbetet har använt webbenkät som datainsamlingsmetod. Då all insamlad data inte användes skedde ett dataurval. Den utvalda datan har sedan analyserats med hjälp av befintlig teori för att finna upplevda problemområden och förbättringsförslag. I den teoretiska referensramen redogörs vad en e-tjänst är samt vilka faktorer som är viktiga vid skapandet av en e-tjänst.

The thesis is aiming to investigate what happens in the customer-service worker interaction when the service worker is wearing religious attributes. In order to operationalize this the Muslim head scarf, hijab, is chosen as stimuli. Reviewing previous research and theory in this field, it is clear that people have a preference for people that they perceive to be like themselves, this is referred to as homophily. Further on, the study investigates the ethnicity dimension of the service worker customer interaction. Theoretical areas of attractiveness and color are also investigated.

AbstractThe banking industry has during later years gone through several technological changes (Svenska Bankföreningen 2014). These big changes have led to several advantages seen both from a customer ? and corporate point of view. Advantages in easier usage, increased availability and more competition have made the banks more cost effective at the same time as the customer is being offered better prices. Even though the advantages seem to weigh over the disadvantages there are still those who thinks that things where ?better in the past?.

In this master thesis outage statistics covering tree years from two distribution grids are analyzed with the purpose to deduce which factors yield outages. The statistics are extensive therefore allowing in-depth analysis of both customer and system related factors. From this starting point and as a model of explanation energy not supplied is studied as the consequence and the measurement of the inconvenience caused by outages. Different methods for calculating energy not supplied are developed and studied and put in comparison to the method used in Network Performance Assessment Model, which is the Swedish frame work for regulating electricity distribution.Analysis of the outage statistics show a relation between the type category of customer and outages that can be deduced to the variance and the density associated with that customer category. Prioritization of different customer categories is elevated also in this aspect.