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1619 Uppsatser om Customer Equity - Sida 62 av 108
Kapitalstruktur i små företag : En kvantitativ och en kvalitativ studie
Background: In the current labor and business policy debate in Sweden there is a major focus on the need for it to become easier to set up small firms, and that it needs to become easier for small firms to hire staff. In order to set up and run a business, funding is required. Firms can choose to work more or less actively with this issue, but they all need to relate to it. There are basically two ways to fund a business, either through equity or through debt. The ratio between these two sources is called the firm?s capital structure.Purpose: To chart the capital structure of small firms in Sweden.
Konvertering av CRM-system från ASP till ASP.NET
S2 CRM is a Customer Relations Management system built in classic ASP that runs on a web server servicing customers with varying needs. The purpose of this thesis work is to convert parts of the system to the web development environment ASP.NET. The purpose is also to gain knowledge of the framework itself. The ASP.NET environment is compared with another framework, JBoss Seam, in order to understand the differences and to evaluate the possibility of using another framework than ASP.NET, when building the new system. The outcome of this comparison is that although JBoss Seam is just as good, and in some aspects better than ASP.NET, the use of ASP.NET simplifies the continuation of development on the S2 CRM product.
Kartläggning av reparationsprocessen på Westermo Teleindustri AB : Identifiering av slöserier och förslag till förbättringar
This report is the result of a thesis performed at Westermo Industrial Ltd with its headquarters in Stora Sundby and it sums up the author's studies for University Engineering in Innovation, Production and Logistics at Mälardalen University.The main goal of the thesis was to identify problems and suggest actions that lead to the reduction of the repair time from 3 weeks to 2 weeks. The key questions that were answered in order to achieve the thesis objectives are: What are the biggest challenges that make the repair process time last for 3 weeks? What are the necessary means and measures in order to reduce the repair length to 2 weeks? The author adjusted the work to the Swedish repairs, repair issues that arise from sell unit Westermo Data Communications AB with its office in Västerås and performed the status report by mapping the repair process, through using observations, interviews and bibliography research studies. A flow map of four sub-processes (Inbound Delivery, BackOffice, Repair Department, and Logistics) was made and each section was observed, where also the employees were interviewed. Data that has been collected was analysed by the author and the decision to execute a workshop that affects Repair Department and Logistics was made.
Ett klick ifrån ett varumärke? : En studie kring hur svenska mikroföretag bygger upp sina varumärken på Internet.
Nya möjligheter leder till nya utmaningar. I takt med att privatpersoners användande av Internet ökat explosionsartat, har även företagens närvaro ökat markant. Företagen ser möjligheter då kostnaden för marknadsföring och varumärkesbyggande on-line ofta är lägre än att gå via de mer traditionella media kanaler. Internets natur gällande kommunikation ger företagen en möjlighet till att närma sig konsumenterna och bygga en relation till dem.Studien ämnar skapa förståelse för hur svenska mikroföretag inom mode använder nya mediekanaler för att bygga upp sina respektive varumärken. Således utfördes ett förståelseinriktat arbete där den empiriska basen består av fyra stycken semistrukturerade intervjuer med tre mikroföretag samt en med en PR- konsult.
Store Image Perceptions in International Retailing: an Empirical Comparison of IKEA?s
It has been found that customers in the home market perceive the retailer?s store image more positively than customers in the host market, even though this study has found that theretailer?s store image is generally perceived very positively by customers in both examined markets. In addition, this thesis has found that there is a significant difference in how IKEA?smanagement and customers perceive its store image. It can also be concluded that IKEA management perceived store image more positively than customers.
Design Management för Remote Control Sweden AB
This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..
Röster från Öster - en studie kring värdeskapande attribut i den polska kosmetikabranschen
Syfte: Syftet med denna uppsats är att undersöka betydelsen av konsumentens medvetenhet kring varumärken. Detta syfte belyses genom att studera kosmetikabranschen i Polen med fokus på varumärkens attraktionskraft. Frågeställningar: I vilken utsträckning har varumärket en avgörande betydelse vid polska universitetsstuderande kvinnors faktiska köp av kosmetikaprodukter? Vilka andra faktorer är betydelsefulla för dessa kvinnors faktiska köp av kosmetikaprodukter? Metod: Uppsatsen är uppbyggd utifrån ett deduktivt arbetsförfarande och en kvantitativ studie i enkätform. Metodverktyget bidrar till skapandet av en relevant och pålitlig analys av de unga polska kvinnorna och deras inställning till varumärken för kosmetika.
"Fettpärlan har vi så det räcker till alla!" : En jämförande studie av hur fyra lärare på de studieförberedande och yrkesförberedande programmen tänker och arbetar kring och med litteraturundervisning
On 1 January 2005, IFRS (International Financial Reporting Standards)was mandatory for all listed companies within the European Union. The introduction is to create a transparent and consistent reporting. Mainly to provide companies, investors and financiers the same access to world capital markets. Since the introduction of IFRS, the goodwill value is determined by annual impairment tests. If an impairment of goodwill is a fact the goodwill decreases in value.
Socialr?ttens myrstack En analys av myndigheters uttalande i f?rh?llande till den nya lagen om schabloniserat f?r?ldraavdrag genom ett polyvalent och polycentriskt perspektiv.
This thesis aims to examine the differences in interpretation and application of the new legislation regarding the standardized parental deduction within the Social Insurance Code and the Act Concerning Support and Service for Persons with Certain Functional Impairments. The primary focus is on the differing perspectives of the Swedish Social Insurance Inspectorate (ISF) and the Swedish Social Insurance Agency (F?rs?kringskassan). ISF emphasizes the importance of referencing legislative preparatory works in interpreting the law and has criticized F?rs?kringskassan for failing to do so in its administrative practices.
Faktorer som påverkar kunders relation till ICA
SammanfattningDet förekommer dagligen företag som anordnar tävlingar och lotterier på Facebook utan att ta hänsyn till lagar och regler. Företagen saknar allt som oftast lotteritillstånd och bryter därmed mot 9 § Lotterilagen. Det kan även ifrågasättas huruvida de tar hänsyn till bestämmelserna i Marknadsföringslagen (MFL). Marknadsrättsliga regler om god marknadsföringssed, reklamidentifiering och vilseledande marknadsföring är frågor som kan komma att bli aktuella vid en marknadsrättslig bedömning.Syftet med uppsatsen är att undersöka huruvida det är förenligt med gällande rätt (de lege lata) för företag att lotta ut gåvor på Facebook genom att användarna skall gilla och dela en statusuppdatering. Samt att undersöka på vilket sätt det kan tänkas strida mot gällande lagstiftning för marknadsföringsåtgärder.Det är idag tillåtet för företag att anordna pristävlingar, det som då krävs är att deltagarna genomför en viss motprestation.
Värdenihilism, värdeobjektivism och demokratins praktik
ABSTRACT Title: 4000 seats to Sandviken - The business discourse development from 1921 to 2012 seen through two sports stadiums in Sandviken Level: Final assignment for Master Degree in Business Administration Author: Signe Jernberg Supervisor: Lars Ekstrand Date: March 2012 Aim: The aim of this paper is to investigate the business discourse emergence during the 1900s and to make a contribution to how a business administration discourse can be seen today. Method: The business discourse is examined through a inventory of how business theories, practices and ideas have enabled the design of two sports facilities, Göransson Arena And Nya idrottsplatsen in Sandviken Municipality. The inventory is based on material gathered from Sandviken Municipality archives and from Göransson Arenas' own archives. The archives consist of such things as board meeting protocols, annual reports, bookkeeping, drawings, photographs and more. The method is based on Foucault's discourse analysis, focusing on his archaeological period.Results & conclusion: The archives show how business ideas, theories, and expressions can be seen in the two arenas. The results show how the concepts of customer, company and association are present in the design of the two arenas in different ways.
Reglering av naturgasdistributörer : En undersökning av benchmarking på marknaden för naturgasdistribution
This paper discusses the advantages and disadvantages of using different benchmarking models to measure and compare the efficiency of Swedish gas distributors. It also discusses to which extent the results of a benchmarking study should influence the revenue-cap which will be implemented in the gas distribution sector in Sweden from year 2011. The discussion is based on arguments from both theory and practical applications of benchmarking. The results suggest that benchmarking Swedish gas distributors against distributors in another country using a parametric model is most favorable, but the reliability will be increased if non-parametric models are used also. Partial and total productivity measures could be used to confirm results of other benchmarking analyses.
4000 sittplatser till Sandviken : Den företagsekonomiska diskursens utveckling från 1921 till 2012, sedd genom två idrottsarenor i Sandvikens kommun
ABSTRACT Title: 4000 seats to Sandviken - The business discourse development from 1921 to 2012 seen through two sports stadiums in Sandviken Level: Final assignment for Master Degree in Business Administration Author: Signe Jernberg Supervisor: Lars Ekstrand Date: March 2012 Aim: The aim of this paper is to investigate the business discourse emergence during the 1900s and to make a contribution to how a business administration discourse can be seen today. Method: The business discourse is examined through a inventory of how business theories, practices and ideas have enabled the design of two sports facilities, Göransson Arena And Nya idrottsplatsen in Sandviken Municipality. The inventory is based on material gathered from Sandviken Municipality archives and from Göransson Arenas' own archives. The archives consist of such things as board meeting protocols, annual reports, bookkeeping, drawings, photographs and more. The method is based on Foucault's discourse analysis, focusing on his archaeological period.Results & conclusion: The archives show how business ideas, theories, and expressions can be seen in the two arenas. The results show how the concepts of customer, company and association are present in the design of the two arenas in different ways.
Inköpsstrategier för ökad konkurrenskraft inom dagligvarubranschen
Term: Spring term 2007Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige ABPurpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences retail food market, several secondary consumer research studies have been analysed.Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company?s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour.
Konsumentbaserat varumärkeskapital : - En studie i varumärkeskapitalsbyggande för försäkringsbolag som erbjuder hemförsäkring -
Denna uppsats syftar till att öka förståelsen för vad konsumentbaserat varumärkeskapital innebär för försäkringsbolag som erbjuder privat hemförsäkring. Detta dels genom att identifiera vilka dimensioner som kan utgöra varumärkeskapital, dels förstå vilken inverkan dessa har. För att göra detta har en kvalitativ samt en kvantitativ studie genomförts. Först gjordes djupintervjuer med en specifik kundgrupp. Därefter fick ett större urval ur samma kundgrupp svara på en enkät som baserades på litteratur och den kvalitativa studien.Analysen av kvalitativ data visade att dimensionerna kännedom, attitydmässig lojalitet och unikhet kan sägas utgöra varumärkeskapital.