Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand represented a different product type.The evolvement of social media has also transformed the platform of recommendation from physical to virtual and changed the way people connect. Thus, taking the investigation further, potential differences between symbolic and functional brands was tested in different social media platforms.

This thesis has been carried out in cooperation with Burseryds Bruk AB.Burseryds Bruk is a company that manufactures steel strapping. The thesis isabout developing a concept of protection that should be used to protect theoperators from the rotating parts of the machinery lines. The aim of the projectwas to improve work safety for operators working at the machines by producing aconcept for a protective device. The project's first part was based on ergonomic data collection methods tounderstand the operations performed on the machine and the hazard occurringduring the process. The methods used to collect data were, interviews,observations and questionnaires with the operators of the company. This was thenused to make the ergonomic analyzes hierarchical task analysis and link analysis. The data collected from the company's operators was used create 10 conceptswhich were then evaluated.

The valuation of an asset is one of the most important thing with accounting, though one of the most difficult thing as well. However, in deciding useful service life for an intangible asset and property, plant and equipment, there are quite a margin for the companies, which creates a difference between companies and industries. When computing the value of the inventories there are a few possibilities available for the companies, which also can generate differencesbetween companies and industries. Although these differences can occur, there might be some similarities in the companies? estimates.

Many tropical rain forests has been lost or degraded as a result of human activities and environmental factors. Since the level of biodiversity is high in the tropics, maintaining these areas is of great importance. Forests like these are often assumed to benefit from forest restoration and rehabilitation. The INIKEA project area in Eastern Sabah, Malaysian Borneo, aims to improve biodiversity and/or species richness in the degraded forest through enrichment planting with indigenous species. The objective of this thesis was to evaluate how different treatments (liberation, gap-cluster planting and line planting) affect the biodiversity of natural regeneration in different forest types in the Rain forest Restoration Experiment, located in the INIKEA project area.

The purpose of this study was to study how metaphors are used in sports chronicles . As a complement, we also chose to study whether there are gender differences in the use of metaphors. We also wanted to take a look at whether journalists tend to mythologize sports stars with the help of metaphors. We have been using a qualitative study in our work. We chose to examine four sports journalists who writes sports chronicles for the newspaper Aftonbladet.

The purpose of the present study is to explore differences in the musical opinions and preferences and the quality of written language between pupils of two age groups (12 and 17 resp). Two classes were chosen, one from each age level. Each class/group was also divided by gender. The pupils asked to write an essay on their musical opinions and preferences. The essays were analyzed with respect to musical content and linguistic form.

This report presents the initaitvies made by teachers in form of questions during four lessons in a highschool class. A class in senior highschool was filmed during six hours with four different teachers. The number of questions and other initiatives were counted. The dialogue was transcribed with CA regarding examples from questioning and dialogue. The study examined how many closed(open and rhetorical questions the teacher initiate.

The purpose of this essay is to examine and compare narrations by five witnesses, who has written about atrocities against Christians from 1915 to 1919 in what is today south-eastern Turkey, but what was then the Ottoman Empire. I have focused on how the roles of perpetrators, victims, spectators and protectors are featured in the witness narrations. Four questions were posed in the study: Who are portrayed as perpetrators, victims, bystanders and protectors in the various witness narrations? How are these roles expressed in the witness narrations? What differences can be found among the five selected witness narrations from Mardin and Urfa, 1915-1919? What are the explanations of the differences in the witness narrations? The method I have used has been an analysis in which I compare how the different narrations capture the events of 1915-1919. I have used three factors to look at the explanations why there may be differences in the witness narrations.

Ribs from sheep, goat and pig are rarely assessed  to species due to the fact that they are very similar in their morphology and size. The ribs are instead considered unidentifiable although it is possible to see what kind of bone it is. If these ribs would be identified to species not only would species assessment degree of archaeological source material   increase, the relationship between meat-rich and meat poor regions would change.To find out whether there are morphologically measurable differences between sheep, goat and pig ribs, three measurement points on each rib has been defined and measured. At each measurement point two measurements were measured, one medial-lateral measurement and one cranial-caudal measurement. The ratio between the medial- lateral measurement and the cranial-caudal measurement was calculated for each point.

The purpose of this essay is to analyze how the Trojan prince Paris is described in the Iliad and in the movie Troy in regard to love and bravery. Thereafter an analysis of the similarities and differences between the Iliad and the movie Troy will be made. There will also be a discussion why there are differences between an epic story which was made for over two thousand years ago and a modern movie made in the twenty-first century. The differences will be based on the perspective ancient Greek culture versus filmmaking of the twenty-first century. The method that has been used is narrative analysis where the primary data, the Iliad and the movie Troy, have been interpreted.                        The Trojan prince Paris is described as a young, handsome man driven by his passion for Helen.

The purpose of the essay is to make a comparative study between the Christian value parity and the Christian Democrats. To answer the purpose the following questions are asked: What are the similarities and differences between party programs? What are the similarities and differences in their origin? The theory used is based on Reidar Larlsson political ideologies, there were two ideologies used to apply on the result: conservatism and liberalism. The method was ideologies analysis. The result of the study shows that there were some similarities and some differences between the part programs.

Swedish trade unions are engaged in several activities at the European level. One of these isthe sectoral social dialogue, an institutionalized part of the European Union. This bachelorthesis examines the motives for Swedish trade unions in three different sectors to engage themselves in the European social dialogue. The three sectors are chosen because of their differences according to their exposure to competition caused by ongoing globalization and europeanization processes. By interviewing central informants in trade unions which are active in the three dialogues this thesis seeks to learn more about the motives stated by the trade unions.

The purpose of this essay was to investigate whether speakers of different languages find different things difficult when learning Swedish. The results showed that the first language was not the only aspect that mattered when it comes to what difficulties the learners face. Also individual differences and the level the learner has reached in the language are important to consider. However, some differences between the groups investigated surfaced and this shows that the first language can infact effect what difficulties the learners will encounter.   .

The Public vs. private movement has over the past decades identified numerous significant differences between public and private organizations. The observed differences covers almost every field in administrative economics ranging from organizational structure, management accounting, goal-setting and in the past few years even leadership. Strangely, in the majority of these studies little or no regards are given to organizational characteristics or fundamental differences between compared organizations and if these organizations really are comparable when studying the effect of sector.The aim of this study is to compare leadership in relatively similar organizations from both the public and private sector and so clarify if earlier identified differences in leadership styles still surface when leaders working with approximately the same thing in a similar work context are studied.A sample of 348 Swedish principals was drawn from both municipal and private elementary schools. The respondents answered a web-based survey based on the CPE-model resulting in leadership styles mapped according to three orientations: change, production and employee.

The aim of this Master?s thesis is to investigate articles in Swedish library journals on children?s reading from gender and sex perspectives. Gender theory as it has been developed by Yvonne Hirdman and Robert W. Connell is used to analyze the articles. The thesis includes a chapter on previous research in the fields of gender in relation to children, reading and the library.