The majority of the Swedish population were self-provided within agriculture a hundred years ago. Times do change and today the situation is the other way around - most of us live within city boundaries and only few work with farming and related agricultural businesses. One thing that has not changed though, is the need of supplies from Swedish agriculture.What do we think of those products? Are we even aware of the connection between us and agriculture? The Federation of Swedish Farmers, LRF (Lantbrukarnas riksförbund), started their project to strengthen the link between consumers and producers in 2008.This paper is part of the project and its aim is to investigate consumers' views and values upon the effects and products from Swedish agriculture.Opinions and values have been studied through interviews influenced by phenomenology. The results show that the informants in general had a positive approach and thinking concerning the products and effects from Swedish agriculture.

The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research questions, all with the purpose to operationalize both the questions and the theories into data and results. The questions reads as follows: 1. What are the dominant portrayals in Swedish news outlets presentation of supporter culture? 2.

The aim of this study was to map the intellectual base at the Swedish School of Library and Information Science (SSLIS) at the University Collage of Borås, and to compare this intellectual base to the intellectual base of the research area Library and Information Science. This was done by analysing the citations in publications published, between the year of 2001 to the first quarter of 2006, by researchers at the institution, using the technique of author cocitation analysis. Cluster analysis and multidimensional scaling, statistical techniques that are traditional i the author cocitation analysis, formed an objective map of the intellectual base at the SSLIS. This map was then compared with three prior studies, that used the same technique to map the intellectual base of the research area. The result shows that the map of the intellectual base at the SSLIS consists of the specialities: user studies, library studies, culture/cultural policy, information retrieval, bibliometrics and information in organisations.

This "cross-culture" study deals entirely on awareness and attitudes among Kenyan andSwedish teachers in terms of gender equality. Parts of this study were conducted in Kenya,where I spent a month living and visited a school in a multi-million city. There, I conductedsemi-structured interviews with teachers and gathered material for my thesis. The purpose ofthis study is to see how teachers in Kenya relate to gender and then compare this withSwedish teachers. The study also includes a review of national policy documents for schoolregarding gender equality.

AbstractTrängregementet in Skövde Sweden, had send a request to the university of Jönköping by one specific purpose, the reason was if someone would like to do a bachelor thesis to investigate the regiments? internal communication. The aims for this study is by a qualitative method investigate the regiment?s internal communication. Focus is on quality and to be able to access the core, semi-structured interviews with the management, information office, officers and soldiers were accomplished.

How do museums work with plurality in their organizations and in the production of exhibitions and other activities? This paper examines how civic museums, provincial museums and state museums work with plurality from a perspective of culture policies, particularly in relation to the government bill Tid för kultur, issued by the Swedish government in 2009.All together I examine 25 museums and their efforts to include marginalized groups in their activities and exhibitions. To do so I have studied four possible measures that are available for the museums. This includes the following: projects that pay attention to a marginalized group or their living conditions; projects that are specifically created for a marginalized group; projects that include a marginalized group in the museums preparations; and projects were museums give full responsibility to a marginalized group. I have also examined how plurality have been presented ? as isolated cultures and cultural expressions or as hybrids and interchangeable phenomenons ? and to what extent the museums are ready to involve marginalized groups in their physical environment and in their exhibition and activity programs.

Small business enterprises have escalated in Sweden during the last decade. However, new established companies are struggling to maintain their selves during the startup process and according to a survey from Tillväxtanalys, only 68 % of startup companies from 2008 were still active three years later. One of the main reasons is lack of capital and the most common approach to finance companies is to apply for a bank loan. In other words, commercial banks are of great importance for new businesses. Although, the problem arises when there is no previous history from the new businesses that the bank could base its credit assessment on.

AbstractBackground: The company that this report addresses is, at time for investigation, in the midst ofa change in organizational culture, where two departments with different core competencies arebrought together into one. The purpose of this study is to review the potential problems that mayoccur in the change process when one or more subcultures come into conflict with organizationalgoals.Purpose and methodology: The reason for performing this study and the objectives are toexamine how subcultures influence and respond to organizational changes. The survey isconducted with a bottom-up approach in which participation in daily activities with thesubgroups is the foundation. The management's perspective has been omitted in consideration ofpast literature in the field where focus most often has been on their thoughts and views on theprocess of organizational change. The method used is participant observation and interviews.Results and Conclusion: Subcultures exist and they do affect an organizational change.

The aim of this essay is to analyze the discursive production of Food, within the Slow food movement, by its members. Through a discourse analysis inspired, theoretically and methodically, by Michel Foucault, this essay examines how the idea of food ? that is ?what should be eaten? ? in opposite to what can be eaten, is constructed within by Slow Food members in the Gothenburg area. The essay analysis how Slow Food?s food discourse is structured and what results this formation has on food within this discourse.

This essay includes an osteological analysis on the 1122 scattered human remains from The Pitted Ware culture site at Ajvide, Gotland. The scattered human remains have been found in the cultural layers, during archeological excavations at Ajvide between the years 1983-1987 and 1992-2009, where a burial ground was discovered. During the excavations, 85 skeletons graves were found, with complete and incomplete skeletons of 87 individuals. But aside from the graves, scattered human bones were discovered at The Pitted Ware culture site. One of the aims of the essay was to examine the bone material of the scattered human remains, and to determine whether this could possibly be a different type of burial custom than the skeletons graves.

This thesis focuses on the testing activities at the stages of development and change regardingintegration brokers. The study aimed to examine the overall challenges that exist regarding thetesting activities within this context, and the thoughts towards the development method testdrivendevelopment (TDD). TDD emphasizes high level of test coverage and where the testprocess is well integrated with the development process. To seek answers to our question weapplied qualitative interviews with companies and respondents to try to understand the globalchallenges that are related to this work and processes. The main conclusions presented in thisstudy is that the overall challenges are involving and educating project participants in the testingprocess activities and the contributory effect test have on the end product.

The aim of this study is to understand how the library environment affects the experiences and feelings of public library users. In order to concretise this, the study sets out from the public library in Bollebygd. We wanted to find out how the library users experience the library environment. Does the library environment affect the meeting between library users? How does the environment affect their moving patterns inside the library? Which environmental factors influence the users' experiences? Our questions were: how do users experience the library environment - as a mediating space for information and culture? - as a social room and meeting place? The material used to attain the purpose of the study consists of qualitative observations and interviews, and literature studies.

The amount of mergers and acquisitions between international and Swedish actors increased due to the Swedish entry in the European Union. In many cases, conflicts between manage-ment and employees made visible the cultural differences between nations and organisations. As a result of these conflicts many companies experience difficulties in operating on the Swedish market and in some cases they have even been forced to leave it.The starting point of this study is analysing how the management at a foreign company in Sweden, that has undergone a merger, has been affected in the meeting with the Swedish business culture. The analyse has got three different perspectives as a base; management, market knowledge and culture.This study is accomplished on the basis of a deductive approach. It is a case study where the empirical foundation derives from five interviews.

Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

AbstractAccording to several researchers finance is scarce, scarcer for small businesses than for big enterprises. Small and medium-sized enterprises, SMEs, that want to start exporting and sales or manufacturing abroad need capital to get ready. Which capital structure and financial costs do they have, and which forms of finance do they actually use for that purpose. New american research by Mansi, Reeb (2002) has suggested, that there is a positive connection between leverage and a negative one between financial costs and internationalization, and that a non-linear model better describes this connection.This study has gathered data in two ways: Through a questionnaire from 37 SMEs and balance sheet figures from totally 166 manufacturing SMEs. In order to examine, whether the company was active on the international market, 200 SMEs in south Sweden were asked, if they exported to, produced or sold on any other market than their home market.