Uppsatsen syftar till att med hjälp av de begrepp, vilka kretsar kring företagsansvar, utforska den nya typen av socialt ansvarstagande, benämnt GCC. Författarna lyfter fram tre svenska multinationella företag och undersöker hur de tar ett socialt ansvar i förhållande till GCC. Företag kan genom att tillämpa GCC, adressera makroproblem och i samband med detta generera vinst. Samarbete och driven ledare är nyckelord i dessa sammanhang..

Today more and more municipalities interact across a wide range of sectors. The reasons tostart interacting are varying and for those who succeed with this form of work, there arebenefits in terms of efficiency and knowledge exchanges. But are the reasons that interactalways obvious? Sweden currently has 290 municipalities of varying size and allmunicipalities have basically the same mission, to deliver services to its residents.Information technology allows municipalities to digitize much of the workload, but theintroduction of the technique is not without problems. For small municipalities, there are greatdemands to deliver reliability and support for their internal and external services.

AbstractThe aim of the research presented in this thesis is to study how interactional strategies are used by children and what these strategies mean or imply in the preschool cultural context. The theoretical point of departure in the study is the socio-cultural perspective (William Corsaro, Roger Säljö, Jim Wertsch). The study is a contribution to the field of research that focuses upon contextual issues and an overall way of seeing the child. This is in opposition to the strong traditional psychological perspective in the development of the child, where a focus upon the individual dominates in special education. This ethnographic study aims to answer the following research questions; What interactional strategies are co-constructed by the children in preschool play? How do the interactional strategies influence the creation of culture in preschool play? The children, 3-5 years olds, and their play situation were in focus.

In this paper I will discuss the occurrence of ceramic vessels in the graves of the Pitted ware culture on the island of Gotland, Sweden. I will focus on four sites and compare these sites, with hopes of finding some similarities or interesting differences. The sites are Ajvide in Eksta parish, Visby in Visby parish, Västerbjers in Gothem parish and Fridtorp in Västerhejde parish. The idea is to look at the grave goods, with focus on the ceramic vessels, or at least, the bottoms of the vessels, where one can clearly see that it's been deposited in the grave. I will try to analyze the vessels (shape and in some cases height), look where in the grave they've been placed, how many graves contain vessels, who's been given these vessels and if the vessels have filled a certain purpose once they've been deposited in the graves..

This study is concerned with the region of Öresund and the aspects of work commuting in particular. The purpose is to investigate attitudes and opinions towards the region among work commuters and then apply them to various theories relevant for the questioning, such as globalization, regionalization, ethnicity, nationalism, culture and identity. To investigate the attitudes towards the region we have done a number of interviews with commuters, using qualitative and semi-structured questions. The analysis is divided into three different parts; In Body and in Mind, Us and Them, the Future; and consists of a discussion of our informants? answers related to the theoretical aspects of the earlier mentioned theories.

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

Vattenfall Heat AB is a district heat provider in Drefviken, but has yet to establish any cooling systems in this area. This thesis examines the potential client base within the area today and over the coming 20 years. The feasibility of the most common cooling technologies is evaluated and results show a total potential for an installed capacity of 30 MW providing 50 GWh of cooling per year. One of the examined areas shows good prospect for heat driven absorption chillers during the summer months when the heat load is limited..

On the first of October 2012 the media reported that the women in the Ikea cataloguehad been airbrushed in the Saudi edition. Initially the blame was put on either theSaudi government the Islamic culture or the Saudi franchise. In the end it wasrevealed that the Swedish company Inter Ikea Systems had the full responsibility forIkeas actions and therefore was the culprit behind the airbrushing. On whoseinitiative or why the airbrushing was done the media never found out. These areanswers only Ikea has, although they remain unresponsive to these questionsthroughout the news portrayal.This study methodology uses a qualitative content analysis as framework to furtherinvestigate the news media with support of theoretical perspectives such as mediatheory, power relations and cultural differences.

The aim of the study has been to see if there are cultural differences in the perception of health and, if so, analyze if this is something needed to be taken in consideration in Swedish healthcare, schools and so forth.The participants were children aged between nine and nineteen. The study was performed at Islamic center's Islamic free school in Rosengård, Malmö. We have used a phenomenological approach that encourages the participants to talk freely and in their own words about a given subject, in our case, health. To analyze the transcribed interviews we have used software, Minerva, an application of Meaning Constitution Analysis (MCA) developed by Roger Sages, lector at The University of Lund.The results show that all the participants, regardless of culture, feel that eating right and exercising are crucial for their health. Additional to this we have found that the participants have a very strong solidarity whit their family and their origin country.

We examined why file sharing is such a widespread phenomenon and what drives the persons that using file sharing, and what consequences it has on their consuming and ownership. We reached our goal by interviewing ten people who download files, using a qualitative method. We present the internet community where sharing files, copyright and the IPRED law are important ingredients for how the new generation consumer?s patterns look like. Today you can travel all over the world with a push on a button in just a few seconds.

I approach the subject of adult readers of young adult fiction through an analytical framework influenced by Cultural Studies, implicating that young adult fiction is caught up in a system of distinction between popular literature and high literature. I contrast this with theories that suggest that there has been a loosening of this hierarchy and that they now coexist, even borrowing features from one another. I also examine questions of ideology, namely the ideology of mass culture, the ironical attitude and the ideology of populism. I also use Andreas Huyssen?s theory of mass culture as a woman, seeing as popular literature often tends to be categorized with feminine traits.

Authors: Stina Johansson, Anna Lennartsson, Caroline WennerstenTutors: Peter Caesar Title: Communication without boundaries? ? a study about the problems of Gothenburg culture festival communications to multicultural areas.Keywords: communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival  Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to gain competitive advantage. Gothenburg Culturefestival has a large number of visitors and since last year they have noticed that there are not as many visitors from some multicultual areas in Gothenburg. This makes it interesting to see what kind of problems that exists in the current communication. Problem statement: What noise is there in communicating to a multicultural target group and how does they affect the goals and the result with the communication?Purpose: The purpose of this paper is based on the communicationmodel and from there describe the communication between companies and multicultural areas, and from this identify problems with such communication.Method: 118 respondents were selected through a convenience sample and then  asked questions through structured interviews based on a questionnaire.

This essay examines how three big Swedish newspapers depicts e-sports and computer gaming and how the depiction change during 2000-2013. The study will also examine whether e-sports is being portrayed as competitive sport. The purpose is to investigate which attitudes that can be identified towards computer gaming and its culture in major newspapers such as Aftonbladet, Dagens Nyheter and Svenska Dagbladet and how these attitudes eventually changed over time. The sources that will be used in both the quantitative and qualitative analysis are based on web articles, mainly because the paper editions does not provide much, if any, information about computer gaming and e-sports and also because of the convenience of being able to quickly find articles to study. Results indicate that computer gaming is being depicted in a clear negative fashion during 2000-2006, and that the depiction of e-sports is somewhat positive but not as glorifying as for the years 2007-2013. During this period, there is a apparent tendency of e-sports being introduced to readers who are unfamiliar with the gaming culture. As for the attitudes towards computer gaming, the depiction is still somewhat negative, mainly because the debate about computer games and violence was revived because of several acts of violence in shape of school massacres and mass murder.

This thesis is examining if the management, the managers and the employees have a differentpoint of view regarding the purpose and the expectations of a performance review. Additionally it is an assignment from the Swedish company Flexlink AB with the purpose of constructing a new template for their performance reviews. The assumption is that if you manage to create one template for performance reviews that meets the expectations at all levels of the organization, it will contribute to create a meaningful performance review.We decided to study this from an organizational cultural perspective, since the organizational culture plays a significant part in performance reviews. Performance reviews are systematic conversations between employees and managers related to planning, information exchange and developing the relationship. Previous research indicates that if employees are satisfied with their performance reviews, they prone to be more satisfied with their work situation and have a higher organizational commitment.

In 1989 the Cold War ended and in 1991 the Soviet Union ceased to exist, over night the ruling paradigm of International Relations was obsolete. What would happen now? Samuel Huntingtons answer was that in the future, cultural identity would be the most important factor behind international conflict. And that the threat of world war would come from clashes between civilizations instead of clashes between ideologies like during the cold war. Was he correct? This thesis is an attempt to find out if Huntingtons theory was right in its predictions of the world to come.