Syfte: Syftet med vår forskning är att söka förståelse för hur fristående mikroföretag överlever påen konkurrensutsatt och snabbt växande bostadsmarknad.Metod: Denna studie bygger på en kvantitativ metod i form av enkäter. Totalt samlades 95 enkäterin, vars svar analyserades med hjälp av SPSS i form av faktor- och klusteranalys.Resultat & slutsats: Undersökningens resultat visar att den främsta drivkraften hosmikroföretagarna är friheten och möjligheten att sätta egna villkor/bestämma själv. Den störstakonkurrenten visade sig vara Sveriges marknadsledande företag, Fastighetsbyrån, och mikroföretagens främsta konkurrensmedel ansåg de själva vara en mer personlig service samt derasmöjlighet att till större del kunna anpassa sig efter kunden. Gällande strategier har vi hittatstatistiska samband mellan strategisk planering och framgång.Förslag till fortsatt forskning: Vi rekommenderar vidare att framtida forskare undersökermikroföretag genom en kvalitativ metod, för att förstå deras situation mer på djupet. Vidareforskning skulle även kunna beakta andra branscher än fastighetsmäklarbranschen.Uppsatsens bidrag: Till ämnet företagsekonomi bidrar detta examensarbete till att förstå varföregenföretagare driver mikroföretag, samt en förståelse hos dessa för olika konkurrensmedel ochöverlevnadsstrategier på en konkurrensutsatt marknad..

It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

Hållbar utveckling kan urskiljas som en strävan att arbeta för en helhet i det ömsesidiga beroendet inom de områden vi lever och verkar inom. Stor del av IT- politiken i Sverige grundas på att IT skall främja hållbar tillväxt och bidra till ett hållbart samhälle. En hållbar framtid kan även beaktas som ett resultat av en hållbar IT- baserad verksamhetsutveckling. Denna studie syftar till att utreda och klargöra de principer som främjar en hållbar IT- baserad verksamhetsutveckling. En sådan utveckling drivs av både ekonomiska, sociala, etiska, ekologiska och kulturmässiga målbilder.

This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.

To understand the modern leadership you have to gain a lot of experience to attain the right competence through which you are able to know what kind of leadership is most suitable to use in the current situation. Leaders agree that every kind of leadership is more or less successful depending on the situation and different organizational factors, for example the co-workers and the environment. Every leader should have a strong willpower and driving force to bring motivation to the organization and to make it more efficient. Another quality that represents a modern leader is the ability to lead and divide the co-workers and the organizations different strengths. The organizational communication is an important factor of how you, as a leader, answer to your co-workers and also how you will be received.

The purpose of this essay is to examine the everyday beliefs about mental illness surrounding the disease and how these are expressed and affects the sick life and identity. The focus is on the sick perspective, where a concept of norms, normalization and taboo forms a basis in the use of materials, which here consists of qualitative interviews and Internet forums. This is analyzed and then discussed with the help from structuralism and poststructuralism approach, where I mainly refer to the social anthropologist Mary Douglas, ethnologist Lars-Eric Jönsson and philosopher Michael Foucault. In the discussion vented even historical aspects of the subject and how these might have followed in our time and how beliefs about mental illness is created and maintained by the norms within a society / culture including the sick..

The purpose of this master?s thesis is to examine how femininity, Silikon, Vecko Revyn, and Darling. The study is made from a critical discourse analytical approach and text, pictures, and layout are all analysed. Some of the main characteristics of the material are the division in the categories"we"and"them", double messages, and personal address to the reader. Femininity is strongly associated with body, sexuality, beauty, and looks.

The aim with this essay is to examine in which way self-realizing and solidarity can bereconciled in a multicultural society. The essay is a sociological literature study whichexamines the self- realizing process and puts it in a multicultural perspective.The issues areWhich role does self-realizing play for solidarity?How is solidarity created in a multicultural society?Can everyone be self-realized in a multicultural society?Conditions and problems for self-realizing processes are examined and are treated mainly onthe basis of Jeffrey C. Alexander and Axel Honneth theories. In the essay is established thatself-realizing and society-solidarity is mutually interdependent and that solidarity requires aform of shared value, but it doesn?t need to be based in the traditional values that commonhistory, ethnicity or culture.

My aim is to provide knowledge about ways of understanding Intranet as a communication artifact. Today organizations plan to update their technology so as to make the communicative functions of Web 2.0 come true. With this objective in mind organizations will be prepared to meet social demands among staff. After interviewing intranet managers I have compiled qualitative data in categories. My approach is influenced by a phenomenographic approach.

Title: From inspectors to guides: how citizen journalism and participatory cultureaffect the professional identity of Swedish journalists (Swedish title: Från granskaretill guide: om medborgarjournalistikens och deltagarkulturens påverkan på svenskajournalisters professionella identitet).Number of pages: 44 (48 including enclosures).Authors: Towe Bengtsson and Matilda Källén.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall 2011.University: Division of Media and Communication, Department of Informatics andMedia, Uppsala University.Purpose/Aim: The goal of this paper was to answer how citizen journalism andparticipatory journalism as well as an increasing range of information today haveaffected the professional identity and professional lives of journalists. In addition tothis, study how journalists today respond to these changes.Material/Method: The study is based on Deuze?s theories about journalistic ideals,Jenkins? theories about convergence culture, and on theories about professionalizationand de-professionalization based on Nygren, Wiik and Torstendahl?s theories. Thestudy is based on eight interviews with professional journalists, four employedjournalists and four freelance journalists. The results are analysed based on a broadtheoretical framework.Main results: The results of this survey show that the role of the professionaljournalist is extremely complex, with a strong ideological basis that fundamentallyinfluences the journalist's view of the profession and of him- or herself.

The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014.I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson's extension of those into three cultural-political discourses, as sensitizing concepts in my analysis. The questions raised are: How are the three rationalities/discourses articulated in the chosen central documents and in the process surrounding them? Which themes and arguments dominate the chosen documents?The main objects of my study have been four texts that have been produced in the applicationprocess: a Prestudy, a Plan of action, a Broschure and a Cultural policy. Along with them local political protocols, newspaper articles and other related material have been used. The research method applied was a qualitative eclectical textual analysis with emphasis on the content and on tracing the way the rationalities were expressed in the material.The rationalities were all found to be articulated in the four texts.

TitleThe profession of Children's Librarians. Identity and vocation.AbstractThe aim of this Master's thesis is to investigate the professional identity of Children's Librarians in order to contribute to a deeper understanding to the professions of librarians. This places the thesis in the field of Library and Information Science that studies the profession. The definition we use to understand profession suggests that all librarians take an active part in negotiating their professional role and library enterprise.Our empirical material consists of interviews with eight Children's Librarians. Using a qualitative method was the best way to gain an understanding for the participant's own experiences of their professional identity.

I arbetslivet har omfattande förändringar ägt rum, vilket har inneburit hårdare villkor för alla men kanske särskilt för dem som av olika anledningar står utanför arbetsmarknaden. Denna uppsats är en fallstudie av ett socialt arbetskooperativ som drivs av människor med psykiska funktionshinder. Studien syftar till att ge ökad förståelse för, och kunskap om, vilken betydelse det sociala arbetskooperativet har, och har haft, för den enskilde kooperatören och vidare för kooperatörernas livssituation i allmänhet, samt deras förhållande till arbetslivet i synnerhet.Vi har gjort en kvalitativ studie grundad på djupgående intervjuer med sex kooperatörer samt med verksamhetens båda handledare. Slutsatserna av vår studie bygger på analyser av dessaintervjuer. Den första och kanske viktigaste slutsats vi har dragit är att deltagandet i Solakoop är för kooperatörerna synonymt med ?det goda arbetet? och har givit dem ökat självförtroende,initiativförmåga och ansvarskänsla.

As the globalization progresses, the matters of transfer pricing have become essential to multinational enterprises and tax administrations. For states it is important that the transfer pricing is correct to defend their tax base. Incorrect transfer pricing can also have dire effect on the enterprises. They run the risk of both double taxation and tax penalties. Some of the most difficult assets to put a transfer price on are intangibles.

Body image is a term that refers to a person?s feelings and attitudes toward his or her body. There are many different factors that influence a person?s body image: historical, cultural, social, biological and individual. The purpose of this study was to investigate young Indian women?s body image in India from a cultural perspective.