he purpose of this master thesis is to learn more about the ancient Alexandrian Library. The method used in this thesis is methodology of history, especially a critical attitude when it comes to evaluating the ancient texts. I put forward three questions to which I desire to find answers. First: What do the sources from Antiquity tell about the Alexandrian library? Second: How do modern writers of books on the subject use these sources? Thirdly: I look into the possible historical and cultural reasons that the first of the Ptolemaic kings could have had for establishing the Mouseion and the Library of Alexandria.

Uppsatsen behandlar problematiken om när ett varumärke ses som en symbol för produkten eller för en image, t.ex. en livsstil. Berör ett företags mission och vision, symboler och tecken, varumärkets image och konsumentens image samt produktens och varumärkets livscyklar..

This is a comparative study between traditional group work and cooperative learning among 9 graders at a Swedish high school. The classes did an assignment that involved translating and then both students and teachers answered a questionnaire. An example of how profitable cooperative learning is is the fact that the speech activity was more equal in the cooperative groups. All the students in the cooperative groups had to contribute to the assignment in order to fulfill the assignment. The reason for higher speech activity is the structure of cooperative learning, which involves roles suited for the assignment.

Vi har genomfört en undersökning som visar hur börsföretagen i Sverige påverkas av olika grad av ägandekoncentration i aktieägandet. Undersokningen grundar sig på årsredovisningar från alla de tjugofyra största börsbolagen i Sverige under tre år. Med störst avser vi enligt börsvärde. Vi har sedan genomfört en statistisk undersökning på företagen..

More than 90 % of all business activity in the world market consists of small and midsized companies today. Recent studies have shown that there has been an increase in small companies? certification to ISO's management standards. Smaller organizations tend to have more limited amounts of resources at their disposal than larger ones. This can result in difficulties during the implementation process of ISO 9001.

Karaktärers viktigaste funktion är att visualisera och förmedla ett varumärkes identitet samt skapa och behålla en relation mellan ett företag och dess kunder. I uppsatsen undersöker vi karaktärers effektivitet genom att jämföra den personlighet som företaget vill förmedla genom karaktären med den personlighet som kunderna uppfattar..

This thesis is based on a study conducted at the City Library Dynamo in Gothenburg where data have been collected through qualitative interviews with young people aged 15 - 25 years. Our intention was to examine what young people think about the City Library Dynamo as a venue, and how they perceive its activities and functions.In order to compare two different cultural venues for young people, where Dynamo is one, interviews were also conducted at a location other than the library, at Arena 29, a cultural activity house for young people in Gothenburg. Twelve qualitative and semi-structured interviews were conducted in order to collect data which was then transcribed and structured. As a theoretical framework we have used the new model for the public library, developed by Hvenegaard, Jochumsen and Skot-Hansen 2010.Our result shows a thoroughly positive image of the City Library Dynamo, particularly as a meeting and study place. Young people stated that they felt welcome and that the City Library Dynamo was designed and tailored to match their needs.

Förpackningsimitation i dagligvaruhandeln ? Är det möjligt för återförsäljare att stjäla ett etablerat varumärkes personlighet? En kvantitativt genomförd undersökning på den svenska daglivarubranschen..

Half of Sweden's productive forest land is owned by individual forest owners. Research studies show that forest owners have more objectives with their forest than a high net present value, and that the suggestions of the forest management plans doesn?t always correspond to the forest owners? objectives. Through a qualitative study we conducted a discussion about objectives at stand level with the aim of making a more specific formulation of the forest owners? objectives. We asked about the forest owners' objectives at stand level, what forest management they conduct in order to achieve the objectives and how this management affects the net present value of the property. Based on the results of the interviews, we analyzed what kind of factors decide where the objectives place themselves in the landscape and if the objectives at stand level are consistent with the overall objectives for the property. Many forest owners questioned the idea of talking about objectives at stand level, and they didn?t always have their objectives clearly defined.

Syftet med uppsatsen är att beskriva och analysera ett företag som arbetar med årlig budget som styrinsturment. Genom detta vill vi skapa en större förståelse för styrningen och samtidigt finna de problem som finns och om möjligt hitta lösningar till dessa eller åtminstone komma med förslag till sådana..

A research on how impulse buying can be stimulated in physical retail stores and see to what extent these stimuli also apply in an online setting. Furthermore, the effects of demographic characteristics on impulse buying behaviour online are taken in consideration..

Syftet med denna uppsats är att undersöka om de klassiska modellerna och teorierna inom strategiområdet är relevanta och tillämpbara för företag som håller på att etablera sig. Metodmässigt bygger vårt arbete dels på en rad intervjuer med personer som är engagerade i fallföretaget och dels på litteratur studier inom ämnet strategi som vi behandlar i uppsatsen. Resten kommer sen..

The industrialization in Sweden has increased the large number of areas that have been contaminated with various types of pollution. One of those sites are the property Höjen 3:24 in Arboga where ?Arboga Mekaniska Verkstad? once been. The property wants to increase the use of the old former foundry building with the adjacent ?plate-workshop? and believe there are two options for the building: That the building either should be used as a warehouse/concert hall, or rebuilt into a cultural center. An environmental evaluation has shown that the levels of heavy metals are over the Swedish environmental protection agency guidelines of less sensitive land.

Because of the mass tourism industry that exploits sensitive locations all over our planet a new kind of tourism came into focus in the 1980?s. This new form of tourism was named ecotourism, and as the name reveals ecotourism deals with low-impact travel. Today, all sorts of places can be gazed upon in a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists.

With increased globalization more companies are sending their employees abroad in order for the company?s survival on the market. Many studies in the field of International Business describe unsuccessful foreign assignments and the importance of intercultural support regarding expatriation. Due to the fact that company X is an international organization we found an interest in studying how the company handles their expatriation process in Sweden. This became the purpose of our study.