The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

The purpose of this thesis is to examine whether the teacher's background affect students' approach to mathematics teaching. Characteristically, in Sweden today is that mathematics is perceived as difficult subject and that the number of foreign teachers has increased. The study examines a phenomenon which the relationship between the teacher's language accent and substance difficulties.The method used for data collection is questionnaires, in order to investigate the phenomenon as the relationship between the teacher's accent and substance difficulties.The investigation has been carried out based on the students' point of view, both secondary and primary school pupils. What difficulties have arisen in teaching?  What is the biggest obstacle to achieve the goals of mathematics, to understand the teacher's language accent first in order to understand the subject, or that mathematics is difficult in itself to be understood as a substance.The result clearly shows that the teacher's accent does not affect teaching and students' view of mathematics as a subject.

Tidigare forskning menar att förmågan att vara empatisk mot andra ökar om man är lika i termer av etnicitet, kön, ålder och bakgrund. Huvudsyftet med studien var att studera skillnader i etnokulturell empati, det vill säga empati som riktar sig mot individer av annat etnicitet och kultur. Två separata studier gjordes, Studie 1 i USA (N=75), och Studie 2 i Sverige (N=92). Effekter av kön och ålder testades. Deltagarna var av blandade åldrar, kön och etniciteter.

In this thesis I examine the events that followed the death of August Strindberg and resulted in his private belongings becoming an important part of Swedens cultural heritage. My purpose has been twofold: firstly, to identify which aims were sought to be achieved when dealing with Strindberg's archives and his home and to relate these to a nationalistic interpretation of history, secondly, to relate this work to the then newly introduced archival principle, the Principle of provenance. I identified three different aims: firstly the economic aim must be seen in the light of an increasingly expanding publishing market. I argue that the author gained a new and important role in the general social debate a nationalistic one, an important point with regard to my following conclusions. Secondly, the aim to store and display the material in a museum is discussed in relation to different views of cultural history and the interpretation of history.

Bilingualism and multilingualism have always existed in Sweden. Preschool teachers must provide a stimulating pedagogical environment adapted to bilingual children.The purpose of this examination is to study the perspective of the preschool teachers and their knowledge regarding bilingual and multilingual children. Their knowledge will be examined related to their language experiences. I hope to find similarities and dissimilarities in the preschool teachers? opinions concerning teaching and learning what they actually do when they are teaching.My study is based on qualitative method, based on interviews and repeated observations.

We want to identify the gap that consists of the expectations we have of Brazilian / Swedish culture with the self-image of these individuals included in the culture of question. This gap, we believe, creates a problem for business across borders. The reader is therefore made aware of the issues that affect our expectations and our self-image, and how this can be used to explain cultural differences..

The aim of this master´s thesis is to explore how Stockholms new library´s identity is constructed, and further to relate the case study to a general discussion of the identity of public libraries in Sweden. This is done through analysis of the visions and plans that the planned library is based on. We feel that it is a relevant study since questions concerning the public library's identity are for library and information science as well as the institution. Questions posed in the study are: How is the roles and identity of the planned library described in the texts that form the basis of the project? What characterises the relationship between the present and the planned library? What discourses concerning the public library's identity can we see in the material?The theoretical framework of the thesis is a discourse oriented analysis based on the critical discourse analysis of Norman Fairclough.

The area around the stream Orsundaan, which runs trough the valley Harsbacksdalen, is famous for its beautiful landscape. The upper area of Orsundaan and Harsbacksdalen is situated just south of Heby in Uppland, Sweden. Even though the area is protected by different nature conservation acts, it is difficult to find any information about the geodiversity in the area. Geodiversity, or geological and geomorphological diversity, includes the concepts of geoprocesses and geoelements. Very high geodiversity could be seen at an inventory of the geomorphology in the upper area of Orsundaan and Harsbacksdalen.

The purpose of this study is to improve the understanding of the dynamics behind Chinese-Western buyer-supplier relationships. The study takes on a partially inductive approach by commencing with exploratory in-depth interviews. The main body of the study consists of a cross-sectional survey. Data has been collected through an on-line questionnaire. The theoretical review consists of industrial relationships with specific accounts on the role of adaptation, trust and commitment; a stream of literature in cross-cultural relationships deriving from Hofstede?s culturalist legacy with specific reference to Chinese-Western relationships, including studies on relationship bonding, and the role of guanxi.

The purpose of this paper is to examine how the arrival of class society is expressed in the social dance of high society during the second half of the eighteenth century. The study is based on the idea that culture and society develope in interaction; that changes in the economic, political and social life determine the cultural expressions as well. What I wish to examine is whether cultural themes from the developing bourgeois culture ? individualism, to be precise ? is expressed in the social dance during the second half of the eigthteenth century. // The study shows that public balls definitely gave people a chance to show off on the dance floor in spite of social rank.

Syftet med denna uppsats är att öka kunskapen om idrottslärares arbetssätt med fokus på delaktighet för inkluderade grundsärskolelever i den kommunala grundskolan.En kvalitativ halvstrukturerad intervjuform har används med ett systematiskt urval av informanter baserat på grundsärskolelevers deltagande i undervisningen samt en spridning över flera kommuner.Resultatet visar att resurser i form av elevassistenter och specialgymnastik saknas i högstadiets idrott och hälsa, enligt lärarna, vilket leder till att en lyckad inkludering för alla grundsärskoleelever i undervisningen inte kan genomföras. Idrottslärarnas arbetssätt för att möjliggöra delaktighet uppgavs bestå av nivåanpassning av aktiviteter, olika aktiviteter att välja bland, fokus på struktur i undervisningen samt konkreta och upprepade instruktioner.Slutsatser är att förutsättningarna till delaktighet för grundsärskolelever i högstadiets idrottsundervisning är begränsad. Kommunens resurstilldelning till den enskilda skolan, anses enligt lärarna, avgöra om rätt förutsättningar kan ges till enskilda grundsärskoleelever och till de aktiva idrottslärarna. I och med detta läggs ett stort ansvar på idrottslärarna och deras kunskaper för att utföra inkluderande undervisning och möjliggöra delaktighet..

The purpose of this study to examine and compile qualitative articles to receive knowledge about the cultural and religious cognizance and also the understanding a nurse ought to have, when she meets and nurses dying patients from other cultures and religions than her own. We also had intention to find out which outlook Jews, Muslims and Buddhists have on dying and death associated with their own or death within family..

The need for second language learning is increasing in today?s multicultural and globalized society, and adult studies are becoming more common. Teachers must encourage all students, and all schools need to promote equality. Motivation is one of the most important factors for positive learning and progress, and it can be helpful for second language teachers to know more about this subject. The aim of this study was to examine which motivational factors that influence adult immigrants to learn Swedish through SFI education in Sweden.

This studie explores how a promotive youth movement that aims to activate adolescents in economically and socially exposed areas, can affect the youth?s participation in society and oppose their experience of stigmatization. The youth movement, whom is being studied, uses urban art expressions as a mean to engage and motivate the adolescents. The empirism has mostly been collected by a limited participatory observation, and through qualitative interviews with staff and adolescents in the movement. The result has been analyzed through Pierre Bourdieus field theory.

AbstractThis study deals with Swedish upper secondary school teachers' approaches to an expanded text concept. Attitudes mediated through media as well as ?the new languages? that media give rise to, imply new conditions for the activities in school. As a necessary adaptation to the new conditions given by the media forces, the Swedish upper secondary school 1994 incorporated ?an expanded text concept? in the syllabus for the Swedish language.The focus of the study is how Swedish upper secondary school teachers' work to meet and challenge the students' in an expanded text concept.