It is a common view that companies should focus on building brands to increase profitability and stabilize cash flows. However, building and keeping brands alive is costly. Many firms spend large sums on branding only because they are supposed to, without knowing if they will actually gain from it. Up to date, there is limited convincing evidence that branding actually contributes to shareholder value creation. This thesis aims to investigate the relationship between brand strength and profitability and shareholder value.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:20.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design22,5 hp, 2014.

Uppsats för avläggande av fiosofie kandidatexamen i Kulturvård, Ledarskap i slöjd o kulturhantverk 15 hp. Institutionen för kulturvård Göteborgs universitet. 2014:32.

This study is an investigation of how fa?adism can be understood as an act of conservation and compensation in Sweden, through the definition of fa?adism as the act of retaining or reconstructing an existing fa?ade with the construction of a new building behind the fa?ade. The study is executed through an investigation and analysis of the definition of fa?adism, arguments for and against fa?adism related to authenticity, and through an analysis of how current legislation, policies and charters regarding conservation and/or compensation can support or counteract fa?adism. The first part of this study is executed through a literature study of fa?adism on an international level.

The Sami people are a national minority in Sweden, but are also considered as native citizens of Sweden, Norway, Finland and Russia. The world has however a very limited knowledge about the Sami?s and their cultural background.The aim of this proposal is to examine six different history schoolbooks which depict the Sami people in Sweden. In addition, one of the key elements of this proposal is to understand how the selected literature represents the Sami people.Lastly, the proposal also seeks to review if the literature in the schoolbooks represents the elementary curriculum goals (Lpo94).The selected method was to do a text analysis of the literature and to illustrate that is presented in the reviewed schoolbooks. The text analysis is completed with an analysis of the illustrations and pictures that are presented in the selected schoolbooks.The key findings were that the review in majority of schoolbooks has stereotypical descriptions of the Sami people. The Sami people are generally depicted with the hut and the reindeer management in majority of the reviewed schoolbooks.The research about the Sami people is inappreciable in majority of the reviewed literature. In addition, the Sami people are often presented in connection with ?other? history, such as the silver ore in the mines or the territory dispute with settlers from the south of Sweden.

Sexual violence in armed conflict is not a new phenomenon. Although it has a long history, it's only in recent years from 1990 that is has been given more attention in science and media. I will in my thesis look at the conflicts of former Yugoslavia and Congo (DRC) and I will use two theories to investigate how the use of conflict-related sexual violence best can be explained. The two theoretical frameworks I have chosen are Feminist theory and Rational Choice theory. The conflicts will be at the center of analysis.

The aim of this Master?s thesis is to investigate if the reading habits of teacher students are influenced by merit and descent. The empiric material consists of six questionnaires answered by students at the teacher training with Swedish at the upper secondary school as their first topic. The questionnaire comprised questions about reading habits in the childhood and today and information concerning merits and descent.Pierre Bourdieu?s sociological ideas about cultural capital transmitted from parent to child and the concept of habitus are used as a theoretical framework regarding descent.

Martina Haag?s method of self-mockery used in her chronicles is characterized by her wish to live up to various ideals. This essay brings out the subversive power of self-deprecatory hu-mor expressed in her book Hemma hos Martina. The author?s strategies and kinds of humor are being studied, leading up to what this humor accomplishes.

Flustret is a restaurant and an entertainment place situated by Svandammen in Uppsala. It all began in 1842 as a café serving coffee, tea, chocolate and pastry. During the years the building has had numbers of different owners. The owners of today are running Flustret in a same friendly spirit that has been characteristic from the beginning. The buldings history is now approaching an age of 165 years. Throughout the years different historical layers have been placed on top of each other, leaving a layer of patches.

Projektet har genomförts i samarbete med Lokalförvaltningen, Göteborgs Stad.Eftersom behovet av lokaler i en stad förändras över tid efterfrågas en byggnad som kan användas till flera olika ändamål under dess bruksperiod. Ombyggnation av befintliga byggnader kan bli kostsamma och tidskrävande eftersom bärande komponenter eller fasta installationer ofta måste flyttas eller bytas ut. En flexibel byggnad som redan vid uppförandet förbereds för ombyggnation kan enkelt anpassas och användas till flera olika verksamheter. Att bygga mer effektivt och flexibelt minskar kostnader och bidrar till ett mer hållbart byggande. Syftet med arbetet var att ta fram en byggnad som genom enklare omställningsarbeten i byggnadens invändiga utseende kan fungera för tre olika verksamheter.

On the first of January 2012, a new public authority was formed in Värmland, due to a new legislation on public transport. The first task for the new public authority was to produce a plan for the development of public transport. In order to do so, it had to execute an extensive consultation process about the long-term goals of public transport. The purpose of the thesis is to investigate how a public authority can use a consultation process as a means to clarify accountability and produce unified goals. To answer that, I have done a case study about how the new regional public authority in Värmland for public transport has acted in the process of writing a plan for the development of public transport.

This thesis concerns the term contemporary history and its role in landscape architecture. Today?s contemporary history is defined as the planning and architecture connected to the 60s and 70s, in Sweden carried out as a large scale planning project called ?Miljonprogrammet?, which set out to build one million new residences in ten years. Initially, the term contemporary history and its complex of problem are examined. To deepen the picture of today?s situation, a historical review has been made, starting in early 1900s ending in 2000s concerning how different planning and architectural influences has varied through the years.

This thesis examines the effects of electricity visualization in an office building. The subject was investigated through the creation of a web based visualization tool that was made accessible to the about 1500 employees in a large office building. The visualization was available for three weeks. During this period interviews, user studies and observations took place in order to evaluate what, if any, effects the visualization had on the attitudes and behaviors in the office. Electricity use data was collected and analyzed to see if the project had a statistically significant effect on the electricity consumption in the office.The results from the interviews and the data analysis indicate that no reduction in electricity consumption took place, and a number of factors that could increase the chances of success were identified.

The aim of this Masters thesis is to, from a users perspective, investigate which factors affect the library use for six persons with disabilities or visual handicaps. My method has been a case study and the methods applied are interviews and observation. As a theoretical framework I use Tom Wilsons theories and models about information behaviour and transform them to a model about library use. Answers are sought to the following questions: - What does the library use look like for six persons with disabilities or visually handicaps? - How do they experience the library in their own municipality? - Which factors affect the disabled persons library use and experience of the library? All interviewees showed a very positive attitude towards the library and the majority of them visited the library regularly or received audio books by mail.