By reading earlier research on Generation Y, content marketing and on social media during the working process the problem has gradually changed, in accordance with an abductive research approach. The study focus has developed from examine marketing methods on marketing towards Generation Y to include on what social media platform Generation Y is most susceptible for content marketing.The purpose of this study is to help companies whose target market is Generation Y to aim their content marketing through the right distribution channels, to save time and money. To meet this objective and to answer the main question of this study, empirical data was collected through a web based, quantitative survey which was completed by a total of 301 respondents, all of them belonging to Generation Y. The collected quantitative data was contrasted with existing theory and was analysed.The study concluded that Facebook is the social media channel where Generation Y feel most susceptible for content marketing, followed by YouTube. .

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

The aim of this Masters thesis is to examine the view of literature within Swedish governmental cultural policy. The main issue is to discover changes in attitude towards democracy, literature and library by comparing the attitudes in the governmental policy documents from the 1970s with the governmental policy documents from the 1990s. The theoretical starting point is Danish cultural policy researcher Dorte Skot-Hansens theories of the development of cultural policy in the Nordic countries. My method of analysis is a textual one, analysis of ideas and ideology, focusing on the aspect of signification of a text. The study has an effort of analysing the governmental policy in terms of idea and ideology.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

This essay examines whether feminist theory can give a plausible answer to the question: does female and male students have different attitudes towards the labour market and towards wages? Further more, I examine if factors such as class and ethnicity affect student's attitudes. These questions are investigated through a quantitative study of students at four educations on two different universities in Sweden. Two of the educations have a high degree of female students, and the other two represent educations with at high degree of male students.The main conclusion is based on the quantitative research results. Female and male student's attitudes are similar in some cases.

 Over the past ten years, the pupils' performance and grades has fallen and the number of competent to high school has decreased gradually. The Swedish school has been criticized and the role of the teachers has been questioned, among other by the media. In autumn 2007 Johannesskolan, one of Sweden's tenth worst schools replaced the ordinary teachers of Class 9A against eight of the country's "main" educators with the goal of the class to become one of Sweden's third major. The teachers have the autumn term in which to achieve the goal and the outcome will be measured by national tests in core subjects Swedish, English and Mathematics. The aim of this paper is to examine the role of the teacher's leadership in relation to the pupils' social and intellectual development, and identify common leadership of these eight educators.

The aim of this Masters thesis is to examine the view of funding and sponsorship of culture within Swedish governmental cultural policy. The main issue is to discover changes in attitude towards funding and sponsorship of culture by comparing the discourse of cultural policy in the 1970s with the discourse of cultural policy in the 1990s. The theoretical and methological starting point is Ernesto Laclaus and Chantal Mouffes discourse theory. Another theoretical starting point is Danish cultural policy reasearcher Dorte Skot-Hansens theories of the development of cultural policy in the Nordic countries, and Norman Faircloughs, of critical discourse analysis, theory of the marketization of discourse. Four governmental cultural policy documents, two from the 1970s and two from the 1990s, are analysed through a model loosely based on Laclaus and Mouffes idea of nodalpoints and elements constituting a discourse.

This C-essay is a qualitative study designed to create a basis for understanding how managers involved in school affairs perceive the impact of merit points on students? chances to continue on to higher education and how this will affect individuals' life chances.The study is based on three interviews with managers involved in school affairs. In this paper grades, merit points and socioeconomic class differences are discussed.The aim of this paper is to answer the following questions:? What impact does merit points in language studies and the way different languages are valued, in the system, have for the individual and for society?? Who are the winners in the new grading system and who are the losers; how are different socioeconomic groups affected?The material was interpreted with the help of a report written by Ingrid Nordqvist and Monica Langerth Zetterman called "Secondary School competition field-a regional perspective", a paper written by Helen Raven who did a study on grades, national tests and social reproduction and the Frenchman Pierre Bourdieu's theories.The results show that class differences will increase and that it will be difficult to rise in the social hierarchy in the future..

The aim of this Master's thesis is to examine the information use among Swedish backpackers, both prior to departure and while travelling. The questions posed in this study are; which artefacts did the backpackers use, in what way were those used as tools of mediation within their social practice and how does a presumptive interaction between backpackers and information sources appear? The empirical material consists of interviews, held with eight backpackers, concerning their information use. The interviews reveal that a number of information sources are being consulted. The most commonly used sources identified in the empirical material are guide books, advice from other backpackers, fiction, TV programmes and periodicals.

This study focuses on work related factors which have an effect on the balance between peoples work and private/social life. Commonly discussed in the daily debate is the so called ?livspusslet?, the time puzzle. The question is: How do you balance the demands from work, family and society? A lot of peoples health and family relations suffers from a stressful situation at work.It?s not hard to figure out that the possible factors which could have an effect on the balance between peoples work and private/social life are many.

The education in Swedish schools today should be for all children. This means that even if a pupil has reading and writing disabilities the education should be in the classroom with the rest of the pupils. The education should include every one.The aim of my study was to investigate the education with pupils that have reading and writing disabilities. I wanted to get a deeper knowledge about working methods that are used for pupils with these problems.In my study I have used qualitative research methods. I have used group interviews and observational studies.

More recently, the number of elderly immigrants has increased. This means that Sweden is faced with new challenges. The purpose of this study was to illustrate how the elder immigrants general situation in Helsingborg looks like, as well as how social workers work to integrate this target group. Furthermore, I wished to have an answer on whether social workers feel that there is a continuing need to be concentrated on the integration of elder immigrants. To get answers to my questions, I have interviewed five social workers in Helsingborg who are working on issues that concern elder and integration.

This essay is from a student at the cultural science program in Karlstad University. The essay in Culture studies deals about the history use and about the cultural-historical values on buildings. The buildings are from a certain area called the neighborhood Almen and have in the past been threatening many times of demolition. The neighborhood Almen buildings survived a huge city fire back in the 19th century. Since then the buildings has been known as a memory and by the inhabitants and as the oldest part of the city left.

AbstractWhy don't (some) regimes with formal democratic features undergo transition to democracy? Which are the internal dynamics of these regimes that can offer comprehension to this state of affairs? The main purpose of this thesis is to advance the above questions, and, on a lower level of abstraction, examine the case of Egypt. The Egyptian regime is characterized by, for instance, a multiparty-system, steps toward economic liberalization, and some level of persistent state opposition, and has been considered on the way to liberal democracy, but can still hardly be estimated as such.Thus, the thesis takes part in a theoretical framework on democratization, and further analyzes the case of Egypt on grounds of socioeconomic development, political culture, and class configuration. By this contextual approach, the thesis adduces that a low level of modernization, an incomplete democratic political culture, and a bourgeoisie supported by the state are impending significant factors. The thesis additionally remarks on the interconnection of the adopted theories, and discusses a potential need for new theoretical propositionsA secondary aim of the thesis also gives some insights into the concurrence of regime stability and the absence of democracy in, what often could be labelled, authoritarian regimes.

The globalisation of the world is believed by some to homogenise individuals from different national cultures. However, the values and norms of an individual are deeply rooted in their national culture and are therefore difficult to change. Since birth these values and norms are learnt through interaction with others within a specific national culture. The differences in values of a national culture are shown in the cornerstones of the nation. These cornerstones are language, aesthetics, religion and social institutions.