Problemformulering: Vilken betydelse har marknadsföringsinriktad corporate storytelling för varumärkesuppbyggande i företag inom den svenska textil och konfektionsbranschen?Syfte: Uppsatsens syfte är att förklara vilken betydelse marknadsföringsinriktad storytelling kan ha vid varumärkesuppbyggande för företag inom textil och konfektionsbranschen. Syftet är att förklara hur storytelling, som ett verktyg, kan användas för att bygga ett starkt varumärke hos företag samt ge branschspecifika rekommendationer för hur storytelling kan användas effektivt.Metod: Studien har en kvalitativ forskningsansats med ett deduktivt angreppssätt där ett fallföretag, Fjällräven, intervjuats inom ämnet. Fallföretaget arbetar aktivt med marknadsinriktad storytelling.Teoretiskt perspektiv: Teoriavsnittet inleds med en beskrivning av varumärkesuppbyggande där varumärkesidentitet och varumärkeskapital beskrivs mer ingående. Därefter redogörs det hur storytelling används som strategiskt verktyg.Empiriskt perspektiv: I empirin redogörs den djupintervju som genomfördes med fallföretaget.Slutsats: Studien visar att storytelling har en stor betydelse för varumärkesuppbyggande inom textil- och konfektionsbranschen..

Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

The Swedish winters 2009/10 and 2010/11 were rich in snow and many roofs collapsed, mainly largespan frames. Investigations were made and the amount of snow was not the primary cause, insteadthere were several other causes. One of these was that in some cases roofs were shoveled in anunfavorable manner which affected the load patterns negatively, so causing the roofs to collapse.Most people lack the knowledge of how shoveling will affect the roof. Had there been an increasedunderstanding regarding shoveling, some roofs could have been prevented from collapsing.Through both qualitative and quantitative research in the form of interviews and calculations thetheoretically best ways to shovel a selection of roof types is presented in the report. The roofstructures covered are 3-compartment, continuous and Gerberspliced metal roof decks.

The title of this thesis is ?Accessible Landscape - boardwalks in nature areas?. The main purpose of this thesis is to show how you can increase the accessibility for disabled people by constructing boardwalks in nature areas. The platform for the thesis is a study of litterature on boardwalks, accessibility and disabilities. After defining these terms I made three excursions to three different locations in the south of Sweden. During the excursions I evaluated the boardwalks situated in each of the areas through preferences such as the construction of the boardwalk, its design and the accessibility. After the excursions I interviewed managers of the areas I visited, and people working with disability questions in the municipalities where the excursions took place. To know how to make a boardwalk accessible you need to have knowledge about certain concepts, rules and recommendations. My thesis deals with aspects such as: *Accessibility *Disability *Rules and recommendations when building boardwalks *Real life - evaluation from the excursions and interviews with the managers The result shows that accessibility is a hot topic in Sweden and a lot of improvement is being done with fi nancial support from the European Union.

Abstract I have made a Website called ?Art school? for Liljevalchs art Gallery, Culture administration in Stockholm and Culture school in Stockholm. It is with scholarship from these that this Website has been possible. The work whit the ?Art school? started in the autumn of 2005 and ended in May 2006 on distance from Stockholm towards Blekinge technology school in Karlshamn.

I did my degree project together with Universeum AB. The project had the work title: children?s world and the aim were to give children between 3-8 years old a place that was especially made for them. With their interests and needs in mind the area should trigger play but also learning through a well planned pedagogical environment.I did this project because I thought this was an excellent opportunity to really practise my new gained skills I had learned during my two years in CCD (Child Culture Design). It also gave me the opportunity to actually see how well my knowledge was working when it was put to the test, and I did learn a lot from this.Together with a crew of 6 people I developed and designed the area.

This paper examines the power producing dams along the Ume-river as an integral part of and a result from the urbanization process in Sweden during industrial capitalism. The aim of the paper is to contribute to the knowledge of the urbanization process in Sweden in general and of its traces along the Ume river in the county of Västerbotten in particular. The paper applies the theory of concentrated urbanization and extended urbanization put forward by Neil Brenner and Christian Schmid (2015) and argues that the building of power producing dams along the Ume-river is part of an extended urbanization process. This becomes particularly evident when examining the vast physical structures that is the dams, situated in an otherwise remote and sparsely populated area. These vast physical structures are also very well connected to a nation wide electric grid that has connections to bordering countries as well.

This master?s thesis will try to describe the beginning and development towards a modern public library of the town library in Karlskrona between 1906 and 1959. The specific years refers to the year the library was established and the year it moved to the new library building in the centre of Karlskrona. The aim of the thesis has been to do this historical description and to look at the course from the perspective of the national policies and development for the Swedish modern public library. The thesis is based mainly on reports of the proceedings of the public library and other biographical documents and literature, which has been found in two local archives.

Lyckebo farm is the original name of the four building big farm, where year 2000, the former farmer established Maglarp/ Lyckebo golfcourse on his land of culture. In 2007, new owners are approaching the Maglarps golfcourse with thoughts of expanding the business. A first step in that direction is to form the area of the entrance, the specific area the visitors are staying at before entering the actual golfcourse to play. The designproposal is inspired by the peasant garden history of southern Sweden during the nineteenth centuary. It also aims to satisfy the demands of function and usefullness of a golfcourse today.

ABSTRACTThe discussions about energy use have increased year by year everywhere in the society, and so also in the healthcare sector. But what is actually energy use in a hospital facility, and what affects it?The typical way today to express the energy use is in kWh/m2. The problem with a key performance indicator that is expressed as energy use in relation to a specific area is that it does not take into account the activity in the building. Even though the activity to a very high extent affects the energy use.

ABSTRACTThe discussions about energy use have increased year by year everywhere in the society, and so also in the healthcare sector. But what is actually energy use in a hospital facility, and what affects it?The typical way today to express the energy use is in kWh/m2. The problem with a key performance indicator that is expressed as energy use in relation to a specific area is that it does not take into account the activity in the building. Even though the activity to a very high extent affects the energy use.

Naturen är ett undersökande arbete i att uttrycka och materialisera en stämning baserat på minnen från en kvällsvandring. Jag gestaltar upplevelsen och materialiserar den i textil. Genom att undersöka möten mellan olika textila tekniker vill jag skapa en kollektion som ger en förnimmelse av min naturupplevelse. Text ur Caroline Ringskog Ferrada-Nolis bok Naturen har varit utgångspunkt vid uppbyggnaden av kollektionen. Resultatet är en dynamisk textilkollektion för hemmiljö som innehåller digitaltryck, ausbrenner jacquardväv och en stickad struktur.Nature is an exploratory work on expressing and materializing a mood based on the memories of a night walk.

This report is focusing upon relining from a client?s point of view. Potential buyers are given a presentation of the different methods available today together with a general briefing describing the process. An important part of this report are the interviews that took place with already established customers. Property owners, managers, pipe cleaners, and project managers whom all been in contact with relining have answered the questions given along with their own thoughts and have also given recommendations of other persons to talk to.

Detta examensarbete har arbetats fram under våren 2008 och dess syfte har varit att se hur man kan använda tre- och fyrdimensionella dataverktyg för att få en så effektiv montering av massivträstomme som möjligt för hus typ B1a på Valö Fyr.Inför skrivandet av denna rapport gjordes en litteraturstudie om trä, massivträelement och Building Information Model (BIM). Utifrån tvådimensionella (2D) ritningar från arkitekten modellerades ett komplett tredimensionellt (3D) hus av typ B1a på Valö Fyr. Sedan från konstruktörens ritningar gjordes en 3D- modell av massivträstommen. Denna modell blev sedan grunden för den fyrdimensionella (4D) visualiseringen för montaget av stommen. I 4D är tiden den fjärde dimensionen.

Abstract Ideon Science Park was built on the edge of Lund city in mid-80ies. The Science Park was surrounded by open farm land and Lunds Faculty of engineering(LTH). The architecture, the facades of the buildings, were placed to face the faculty. The Science Park has since then grown, and the actual front of the building is no longer faced towards LTH. The people working at Ideon are met by the backside, the meeting with Ideon is primarerly a meeting with fields of parkinglots. The initiative to this thesis was taken by Ikano Fastigheter AB, one of two real estate owners of Ideon Science park. Their aim is to make the area easier to orientate, they want it to be more internally connected and with a stronger identity. The thesis is mainly dealing with two questions conserning Ideon Science center.