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2612 Uppsatser om Cross-channel integration - Sida 58 av 175
Sanning med modifikation : En kvalitativ studie om Polisens förtroendearbete på Facebook
The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists.The result of the study showed that the three different police precincts, which we investigated in our essay, are working in three different ways. The gap may affect their overall reputation and trust gained by their publics.
Can we do it in Sweden? Yes we can! : En studie om politisk kommunikation i de sociala medierna inför riksdagsvalet 2010
Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010.Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with social media expertsTheoretical perspective This essay is based on two-way communication and communication strategiesConclusions The parliamentary parties use social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel. The parliamentary parties are trying to use the social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy..
Foreign direct investments under political uncertainty : a case study of crop production in Ukraine
Intense competition among companies and luck or unavailability of certain resources in country of company?s origin force last to cross the borders, and start to hunt for new markets and cheaper inputs. However, by investing abroad the company is not only facing and dealing with cultural differences and new regulatory framework, but also becomes dependent on decisions and actions of different and to large extend unknown government. Moreover, the majority of the investments? flows are directed to developing countries, where power and capabilities of state authorities are considered to be more extensive than in countries of developed economies.
Skillnader över Atlanten : En undersökning om två organisationers kommunikationsarbete i USA och i Sverige.
This essay is a case study of how two non-profit organizations, in the same line of business work with external communication and new media such as Internet and social media (Facebook and Twitter).Both these organizations are located in different countries and the purpose of the case study is also to find out if the differences in their work methods in communication depend on organizational or cultural differences. The case study was conducted in the organizations Sverige Amerika Centret in Karlstad, Sweden and The Swedish Council of America in Minneapolis, US. A qualitative approach executed through interviews and a qualitative content analysis of the organizations annual report from 2010. The result of the interviews and the document content analysis shows that there are differences in the way these organizations handle their work with external communications and new media. One of the organizations uses new media more actively in their work with communication and through that channel creates a relationship with its external audiences. The theories that has been used for this case study is Organization communication, Intercultural communication, Public Relations and Organization culture. Keywords: external communication, new media, culture and employees..
?Det är ju lättare med svenska föräldrar? : En kvalitativstudie om sex förskollärares upplevelser i mötet med föräldrar med annan etnisk bakgrund än svensk
AbstractSweden has over the past years grown into a multicultural society which has caused that people with numerous variances of religion and cultures have to interact. This essay will be based on several primary school teacher?s experiences with immigrant families. The purpose of this essay is finding out how they are introduced and integrated in Swedish primary schools by the teachers.I?ve interviewed six primary teachers that shared what they?ve experienced with immigrant families.
Hemlöshetssamordnarens (o)betydelse för det lokala hemlöshetsarbetet.
Vattenavvisning och smutsavvisning är två egenskaper hos textila produkter som idag eftertraktas av konsumenter. En ämnesgrupp som är direkt relaterad till ovan nämnda egenskaper är fluorkarboner. Ibland förs fluorkarboner på en redan färdigtillverkad textilvara genom impregnering, laminering eller beläggning. Polymeren PTFE, polytetrafluoreten, används inom textil beläggning och som huvudkomponent i membran för att skydda textiler från vatten och smuts. Syftet med detta arbete var att undersöka om någon effekt av vatten- och smutsavvisning kan uppvisas vid integration av PTFE-fiber i polyester- eller viskosgarn.
En integration av betalningssystem på hemsida
Detta projekt drevs på uppdrag av Optikbutiken som behövde en tjänst där mankunde betala sin order med hjälp av kreditkort på deras aktuella hemsida. Det härprojektet gick ut på att integrera DIBS vilket är ett betalsystem för kreditkort.Utvecklingen skedde i Visual Studio miljö. De krav som ställdes upp för det härprojektet blev uppfyllda..
Sveriges kommuners turisthemsidor : En studie om var Sveriges kommuner befinner sig i webbutvecklingen i relation till web 2.0
This c-level essay examines Sweden?s municipalities? tourist sites in web development in relation to web 2.0. The study?s main purpose is to give a general overview of how Swedish municipalities use the web as a communication channel for their tourism information. The study also examines differences between large and small municipalities, because smaller enterprises have different conditions than larger enterprisers.
Skolhuset - idéer, avsikter och debatter kring skolhusets fysiska miljö i tidskriften Lärarnas Tidning - Svensk Skoltidning 1962-1974
In this study I examine the debates, intentions and ideas concerning the physical and created schoolroom as they appeared in the journal Lärarnas Tidning - Svensk Skoltidning (Teachers Journal ? Swedish School journal) during the period 1962-1974. The built and created school building and its environment has been a relatively neglected topic in Swedish pedagogical research.When the Swedish comprehensive system transformed during the sixties, with new curricula and a common nine year school, many school professionals realised the need for a new and pedagogically adjusted schoolhouse.The early seventies marked a decline after a ten year period with an extensive building program affecting large parts of Sweden, and where schoolhouses had been an important part. The debate concerning the new Swedish school building was sometimes inspired and refreshing, but resistance and bitterness was also expressed. In part, this should be seen against the backdrop of the introduction of a new educational system, using new and sometimes untested pedagogical ideas, together with the fast transformation of the Swedish society.The research method is an exploratory textual analysis focused on five different issues: ideas concerning community centres and integration, participatory and democratic issues about the built environment, the school building as a pedagogical tool, aesthetic considerations, and the working environment.
Argus diskussionsforum: utifrån några utvalda medarbetares perspektiv
The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.
Socialt hållbar stadsplanering : Kommunal stadsplanering i samspel med digitala verktyg för rörelse och kommunikation
Med hållbar stadsplanering menas en planering som värnar om framtiden ochkommande generationer. Inom detta område berörs såväl tekniska som fysiskaaspekter inom samhället. Rapporten fokuserar på hållbar stadsplanering i form avkommunikation, rörelse och integration vid utformning och planering avstadsdelar, samt det faktum att det finns digitala verktyg som inte utnyttjasregelbundet i det dagliga arbetet.I samspel med Borås Stad har en analys gällande arbetsmetoder vid stadsplaneringgenomförts. Begreppen kommunikation, rörelse och integration diskuteras ochanalyseras i relation till kommunens arbete. Syftet är att formulera och pröva enarbetsmodell som kan vara vägledande inom arbetet med hållbar stadsplanering.Målet är undersöka om det finns grund för introducering av digitala verktyg somstrategi i kommunens stadsplanering.Frågeställningarna berör kvalitetsbegreppen kommunikation, rörelse ochintegration samt hur dessa tillämpas vid daglig kommunal stadsplanering.
En studie om upplevelser och erfaranheter vid en svensk skola utomlands
Fler och fler barn flyttar utomlands på grund av föräldrars arbete. Många av de flyttar med sina föräldrar i tidigt ålder och förflyttningen sker under hela barn- och ungdosåren.. Av den anledningen ligger intresset i att undersöka detta fenomen. Syftet me denna studie var att undersöka svenska elever som av olika anledningar studerar på svenska skolan utomlands och framförallt undersöka de bakomliggande faktorer vid val av skola och erfarenheter på den svenska skolan bortom Sveriges gränser. Under denna undersökning befann jag mig på plats vid en skandinavisk skola i Europa.
Vadstena - Plats och identitet : Hur utanförskap och inifrånperspektiv artikuleras, och därmed konstruerar en identitet och ett lokalsamhälle.
This essay is about a little community in Sweden where the identity as a citizen of Vadstena expresses itself in different ways, whether the individual has immigrated or has been living there for generations. It is also about those processes and structures creating an experienced alienation and an equally strong expressive perspective from within. How does the social construct appear to those who want to be integrated, and for those who are supposed to integrate the immigrants?.
Aktörer i policyprocesser
Eftersom det pågår en migration av människor till olika länder är integrationsarbetet alltid aktuellt. Anledningen till att det är viktigt med integrationsarbete är att det finns tendenser att personer med utländsk bakgrund inte har samma möjligheter och rättigheter i samhället. För att uppnå integration måste politiker på lokal nivå skapa olika åtgärder för att det ska bli möjligt. Undersökningen har studerat en sådan åtgärd och beskrivit vad som påverkat dess utformning. Åtgärden som studerats är Göteborgs Stads styrkort för integration och det är ett balanserat styrkort och kom i användning i stadens verksamheter i och med Göteborgs Stads budget 2011.
Outletförsäljningens påverkan på modevarumärket
The purpose of the study is to examine how retailing trough brand owned outlet stores effectsthe fashion brand. The problem that the essay is aimed to solve is how the fashion brand isinfluenced by selling through outlets and what opportunities and risks it has on the brand. Thestudy has been carried out by qualitative methods using interviews to answer the questionformulation. Three empirical perspectives have been chosen; an expert-, business- andconsumer perspective which have been linked up with three applicable theories. The fashionbrand Acne and its two stores; the flagship store and the outlet store have been chosen as acase study.