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2612 Uppsatser om Cross-channel integration - Sida 38 av 175
Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?
Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer?s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others.Methods Through a quantitative approach this study will examine the effectiveness of advertising in blogs. A survey was used in order to collect data where the respondents corresponded to the population in Sweden in the ages 15-79. Initially the size of the blog audience was estimated and thereafter it was examined how many of these that were affected towards a purchase decision by blogs.
Fiberföstärkning av Limträbalkar
Glulam is a product that was engineered to make use of timber in a more efficient way. Bychoosing timber of similar quality and discarding natural defects during production, thedevelopment of a stronger cross-section is achieved.Carbon fiber is a relatively new material with a high tension capacity. This feature is used toexamine how the bending capacity of the beams improve by adhering carbon fiber laminateson the lower edge of the beamsThe strength of the material is tested with three experiments: carbon fiber on the bottom of thebeam (a), carbon fiber attached to the lower sides of the beam (b) and carbon fiber in thebeam, covered with a layer of wood (c)The results show that the first case, where the carbon fiber is attached to the bottom of thebeam, gave the best result with an increase in capacity of 59 % compared to the nonreinforcedcontrol. The other two cases also show an improvement in capacity, beam-type 3had a capacity increase of 47% and beam-type 4 increased with 25 %Tests were also made with glulam beams reinforced with fiberglass, but these tests were notanalyzed in depth because the purpose was to compare the capacity to carbon fiber. Thisbeam improved its capacity by 40.3%.The tests show that carbon fiber as a reinforcement material for glulam is a good choice whenthere is a requirement for stronger cross-sections in both new production and renovation ofold buildings.
Drömmen om en sammanhållen stad : diskurs kring integration i projekten H+ och Hyllie
Boendesegregationen i våra svenska städer är ett problem som ökar. Den fysiska planeringen är en faktor som påverkar hur väl stadsdelar är fysiskt integrerade med varandra. Olika planeringsideal leder till skilda typer av fysiska strukturer, och i stadsbyggnadsprojekt finns idag visioner om att koppla samman fysiskt och socialt segregerade stadsdelar med den nya strukturen. Målet är att bidra till en ökad integration, såväl fysiskt som socialt. Syftet med arbetet har varit att studera två sådana aktuella projekt, H+ i Helsingborg och Hyllie i Malmö, för att se vilka fysiska strukturer och arbetssätt som förordas och vad de ser för möjligheter och begränsningar att genomföra visionerna.
Mottagande av ensamkommande flyktingbarn i Bromölla kommun : ett fall av misslyckad integration?
Integration är en diskussion som är högt på agendan i Sverige. Mitt syfte har med denna uppsats varit att ta reda på hur ensamkommande flyktingbarn får chans att integreras i Bromölla kommun. Mina frågeställningar har varit: I vilken grad har integrationsmålen uppnåtts? Hur kan implementeringsresultatet förklaras? På vilka sätt skulle man kunna utveckla verksamheten till det bättre i Bromölla? Jag har valt att använda mig av implementeringsteori och har mätt hur integrationsmålen implementerats i verkligheten. Implementeringsteorin jag har valt att använda är ?uppifrån och ner?.
Etik och moral inom ridsporten : med fokus på fälttävlan
Eventing is often called as the formula 1 in equestrian sports and comprises three disciplines: dressage, show jumping and cross-country. The sport provides excitement, challenge and joy and is the ultimate sport for intelligent riders and horses. Many are fascinated by the challenges the sport offers while other consider it foolhardy to ride a cross-country. Eventing is not a risk-free sport and has even been given the label of being one of the world´s most dangerous sports. What do those risks mean to the horse? And particularly, is it associated with good animal ethics to use the horse for eventing? Finding answers to these questions is not easy as it probably is not a clear and simple answer.
Hur integrerar skolorna hälsa och livsstil i undervisningen?
Embrin, Liz & Hansen, Lina. (2010). Hur integrerar skolorna hälsa och livsstil i undervisningen? ? En undersökning om integration av hälsa och livsstil i undervisningen för grundskolan. (How do schools integrate health and lifestyle in the education system? - A survey about the integration of health and lifestyle in the educational system in primary school).
Uppdraget möter verkligheten : En essä om korstrycket på pedagoger
This essay is about the meeting of the pedagogic mission and the reality of the conditions in preschools. It is about the frustrations that I, as a pedagogue, experience when I cannot fulfill this mission. An example of this is working when understaffed.My purpose is the acknowledgment of two main areas of the curriculum: caring and learning. This essay demonstrates the diversity of the occupation and it ?s constant need of positioning.
Biblioteket som en väg in i det svenska samhället ? En textanalys av styrdokument på Malmö, Stockholm och Umeå bibliotek
This thesis is about how the library can help immigrants integrate into theswedish society. By studying leading documents of the libraries in Malmö,Stockholm and Umeå in search for how the relate to work consideringimmigrants and integration I have studied the library as a bridge betweenbeing included and excluded in the society. The thought is that the libraryopens the door to new worlds both for immigrants and born swedes toobtain knowledge about a culture different from their own.In my thesis I reached the conclusion that library on a day to day basisworks with the integrationprocess for immigrants. Although the leadingdocuments should evolve since they show gaps and seem somewhatmisguiding in their presentation of the libraries function. The librariesshould work more with analysis of the environment that they are active in sothat they are more individualized for the people around it.
Den totala tystnaden: En fallstudie över identiteters respektive kommunikationens påverkan på fusionen mellan Företagshälsovården AB och Managementkonsulterna AB
This study aims to build a deeper understanding of how differences in identities and communication can affect the possibilities of achieving a successful merger between companies from different type of industries. Our study is of qualitative nature and looks into the specific merger between Företagshälsovården AB and Managementkonsulterna AB. The study builds upon 16 semi structured interviews which are carried out with employees from both parts of the organization and with management personnel. Firstly our study shows that the different identities existing within the different parts of the organization, highly affect the integration process after a merger. Secondly we show that the level of communication transmitted from the management, but also between the different parts of the organization, affects the possibilities of creating a successful merger.
Integration. Lika men ändå olika
Många elever anser att SO-ämnena är trista och jobbiga. Som blivande SO-lärare känns detta faktum inte bra och mina tankar går direkt till att det måste gå att göras något åt. Jag har med mitt examensarbete satt mig in i om inte lokalhistoria skulle kunna vara ett sätt att höja intresset. Lokalhistoria är inte bara ett sätt att läsa historia utan det finns förutsättningar att integrera alla skolans ämnen för att försöka skapa engagemang och komma fram till sammanhang och helhetsbilder för eleverna. I lokalhistoriska studier börjar man att arbeta med det som ligger nära eleven och möjligheter finns att på ett sätt väva in praktiska studier.
Den svenska lapphunden - en ras i behov av förändring?
Many pedigree dogs are suffering from inherited diseases or personality disorders caused by selective breeding. The Swedish lapphund is a breed that has been suffering from some loss of genetic variation due to the heavy use of only a few males. Concerns have arisen and crossbreeding has been discussed as a way to manage gene loss. Four breeds has been taken into consideration for this purpose; schipperke, finish lapphund, Norwegian buhund and Norwegian elkhound, black. These breeds has been tested theoretical by a comparison of mentality and health.
IT som marknadsstrategiskt hjälpmedel - en studie om långsiktiga relationer
The most dominating channel for communication, connecting companies and customers, during the 1900 century was those who included either physical contact or phone contact. However, when Internet started to make its way as a channel for communication, a whole new opportunity opened up for the companies. Since then Internet has grown to be an important part for any company that wants to gain market shares. One of those markets is the market of travelling.This paper discusses the Swedish industry of travelling, and different travel organizers use of Internet as a mediate for long-term relationships. The paper is built on a comparison between three companies that all distributes journeys, this is to examine the Internet communications effect on the electronic relationship (e-relation) with customers.Three travel organizers with similar visions and objectives are compared in this paper, these are Apollo, Fritidsresor and Ving.
Det mångspråkiga biblioteket ? en studie av folkbibliotekens arbete med medieförsörjning på andra språk än svenska.
The underlying purpose of this study is to investigate how the libraries in Sweden organize and administrate the service of providing literature in other languages than Swedish. The study focuses on the central guiding principles that regulate the provision of multilingual literature and how these guidelines are implemented in to practice at the libraries. As the guidelines are closely connected to the official discourse in Sweden concerning policies targeted towards immigrants, the guidelines will be examined from a perspective of integration politics. To assemble data a survey has been conducted looking into factors such as how the libraries perceive the guidelines, how the libraries do business intelligence and user inquires to reach out to the users of the multilingual media, forms for statistics and method of working. The results points out that the libraries in their work with multilingual media are confronted with three tensions; the first tension is that between the libraries aim to promote equality and freedom for the individual and at the same time to fulfil certain collective interests and goals.
Direct-EGR tillämpat på HCCI
The Homogeneous Charge Compression Ignition (HCCI) engine is promising in terms of lowNOx, low particulates and high efficiency. Due to its homogeneous charge, where thecombustion starts almost simultaneously from a number of points in the combustion chamber,only lean mixtures are possible to burn because of the resulting rapid combustion, which is muchfaster than the combustion in an SI-engine or a diesel engine. When richer mixtures are used thecombustion will start earlier and also be more violent.To phase the combustion later and lower the combustion speed, external cooled EGR can beused. The EGR-system used in this thesis uses a divided exhaust channel where one channel andits corresponding valve are used only for transporting EGR back to the intake system.Consequently the EGR-valve is connected to the intake pressure. This system is called Direct-EGR (D-EGR).Engine tests verified that the CA50 indeed is phased later when cooled EGR is used.
Draft-N 2.0 : En jämförande studie av täckningsgrad och bandbredd i trådlösa nätverk av typ hot-spot med IEEE 802.11A/G respektive IEEE 802.11N Draft 2.0
Rapporten är en jämförande studie av täckningsgrad och bandbredd i trådlösa nätverk av typ hot-spot med IEEE 802.11A/G respektive IEEE 802.11N Draft 2.0. Studien är gjord i tre olika scenarion på Kvarnholmen i Kalmar under april och maj månad 2008..