Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Humans attitudes towards different animals are very complex were culture, genetic, psychology and evolution are some of the factors that influence. The order of animals that can provoke the most intense and extreme attitudes, both positive and negative, are the carnivores. Wolves are a constant debate in Sweden and even though a big part of the population are neutral towards the wolf, a clear friction of the attitudes can be seen. Some factors that have been seen to influence the attitude are age, education and the size of the hometown. The aim of this study is to investigate whether outdoor activities, time spend in rural areas, and time spent in a weekend cottage, also correlate with attitude towards wolf.

There are a huge number of books and articles written in the field of usability and about the art of giving the user the opportunity to find the information he is trying to reach while browsing the website. The writers of these books are handling guidelines that are recommended to be followed, as well as describing their own views, ideas and theories of the subject. We found an interest to research the different possibilities, if any, to develop a website optimal for the user from a usability point of view. Another thing we noticed was that a need of a substantial guidance existed in website development aimed for recently started companies.New theories and rules regarding usability, which are seen as superior to the old ones and therefore replaces them, is not created that often. This is different from other IT related subjects.

During the last years, the importance of sourcing in firms has increased. Globalization, fierce competition and an increased level of outsourcing are common explanations to why firms have highlighted the potential to realize savings and the value creation that the Purchasing department can generate. One trend that follows in parallel with globalization is an increased pressure from society on firms to take responsibility for the impact that its products and services have on the environment. This responsibility creates even more attention as outsourcing involves trade with suppliers in low wage countries, where the level of environmental and social responsibility is not always satisfying. The Purchasing department, the firm?s interface with suppliers should therefore, together with the firm?s Environmental department, play a key role in the firm?s contribution towards sustainable development.

This work focuses on the relation between human and animals and especially on the relation between horses and human. I have brought up the human och horse relationsship, today, and in history and wrote about the behaviour of the horse. Some older studies with human and animal interaction, including animals like dog and cattle are discussed. I have also discussed physiological parameters that might influence the bond and the interaction between human and horse and some critical aspects concerning the methodology when studying this kind of physiology. The purpose of the experimental study was to analyze if common management routines and grooming of horses increases horses interest in making contact with humans. Many horse owners feel that they have a good connection with their horse and factors that can influence the relationsship could be physical contact, feeding or some challange that make the horse trust the human.

AbstractObjective: To investigate the occurrence of and the risk factors for falls and to  investigate level of fall-related self-efficacy and health-related quality of life in people living in community living, 75 years or older within Uppsala and Västmanlands county. A further aim was to identify predictive risk factors for falls. Design: A cross-section study with a descriptive, comparative and correlative design based on a questionnaire was used. Participants: The participants were recruited from Uppsala and Västmanlands county. A random selection on 525 individuals was done, from a population based sample, in the detailed municipalities.

Uppsala stad genomgår en stor förtätning och den urbana karaktären breder ut sig i allt större skala. Ett område i stadens östra del mellan stadsdelarna Sala backe och Årsta står inför en omfattande exploatering. På en yta motsvarande 80 hektar ska 2500 nya lägenheter och olika serviceinrättningar byggas. Satsningen på nya parker i samband med exploateringen är begränsad till endast en ny kvarterspark. Med ett öppet åkerlandskap utanför stadsgränsen och en dålig variation av parker innanför, är bristen på kvalitativa grönområden stor i denna del av staden.

SAMMANFATTNINGIntroduktion: Statistiska centrabyrån (SBC) prognostiserar en växande andel utlandsfödda bland Sveriges befolkning. Detta medför en ökad kulturell mångfald i det svenska samhället och därmed fler tvärkulturella möten inom vården. Denna studie sökte att utforska primärvårdssjuksköterskors upplevelser av möten med patienter från utomskandinaviska kulturer, vilka svårigheter de kan stöta på samt vilka aspekter de upplever som viktiga vid vårdandet av dessa patienter.Metod: En kvalitativ intervjustudie med deskriptiv design. Åtta primärvårdssjuksköterskor som arbetar på olika vårdcentraler i Stockholmsområdet och som har erfarenhet av kontakt med patienter från andra kulturer än den skandinaviska intervjuades med en semi-strukturerad intervjuguide. Innehållsanalys enligt Graneheim & Lundman användes för att analysera data.Resultat: Primärvårdssjuksköterskor upplever dessa möten som spännande, utmanande och lärorika.

Background: Intimate partner violence (IPV) is a large public health problem that foremost affects both women and children, nationally and globally. Several accessible reports about IPV and education for staff that in their occupation can meet battered people shows the importance of increased education for several occupational groups to decrease the large number of unrecorded cases.Purpose: The study explored how six occupational groups, in the municipality of Kungälv, related to IPV in their professions, were influenced by whether they had education in IPV or not.Method: We chose a quantitative approach, a cross sectional study. A questionnaire was constructed and handed out to 156 participations. The occupational groups were a section in a hospital, the police, the home care services, an elementary school, a pre-school and the public dental care. The answer frequency was 86 %.

AbstractObjective: To investigate the occurrence of and the risk factors for falls and to  investigate level of fall-related self-efficacy and health-related quality of life in people living in community living, 75 years or older within Uppsala and Västmanlands county. A further aim was to identify predictive risk factors for falls. Design: A cross-section study with a descriptive, comparative and correlative design based on a questionnaire was used. Participants: The participants were recruited from Uppsala and Västmanlands county. A random selection on 525 individuals was done, from a population based sample, in the detailed municipalities.

Sahlgrenska Academyat University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Is pricing a way to affect share of fruits and vegetables in a diet?Author: Maria PopovSupervisor: Heléne Bertéus ForslundExaminer: Ingrid LarssonProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 23, 2013Background: Fruits and vegetables (FV) are important for health, including occurrence of diabetes, obesity and cardiovascular diseases. Said diseases cause most cases of illness and death in high-income countries. Only a small part of the population achieves the FV-intake goal, so a higher FV-intake is desirable. Besides general information campaigns there is another method of influencing what people might buy.Objective: To examine whether different pricing is connected to FV-intake or ?purchase.Search strategy: Databases PubMed, Scopus and Summon were searched with ?vegetable consumption", "price/pricing policy" and "food choice? in different combinations.Selection criteria: Studies performed after year 2000 on at least 18 years old persons from North America, Europe or Australia, examining changes in FV-price and -purchase.

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.

My thesis is a combination of theory and practice, where theory is meant to create a context and a background for my interpretation proposal. I wanted to ?access? the ideas that are always in the background of the reasoning which underlies both planning in a larger scale, and the design of a place. I wanted to make a ?work of ideas.? In the process of shaping the proposal, I wanted to be deleted from the site itself.

Running water-pathways have played an important roll in Sweden and frequently been manipulated. One profound change was made during the period of logging when streams were cleared from obstacles as big boulders, sharp bends and side-streams. Dams and different constructions gave control of the stream water and the streams became channel-like with a homogen structure. This interference gave problems for many fish populations and resulted in a shortage of feeding habitat, over-wintering habitat, spawning habitat, unnatural flow regimes, sedimentation, unnatural temperature fluctuations. Many of these historical changes of the watersheds are now subjects for restoration, ie., bring back the streams to what we believed it was before the change. However, what once existed in terms of complexity is now gone and difficult toreplace.

En viktig faktor för människans förmåga att arbeta är hälsa. På arbetsplatsen tillbringar människan mer än en tredje del av sina liv, vilket gör arbetsplatsen till en betydande arena i skapandet av hälsa. Kommuner har som arbetsgivare i Sverige generellt en sämre hälsa samt högre sjukfrånvaro bland sina anställda än andra arbetsgivare. De som jobbar inom vård och omsorg har generellt dåliga psykosociala arbetsförhållanden. Den psykosociala arbetsmiljön i form av höga krav, bristande kontroll och dåligt socialt stöd kan påverka hälsan negativt, vilket kan öka rörligheten på arbetsmarknaden i form av att fler tenderar att byta jobb på grund av dåliga arbetsförhållanden.Syftet är att undersöka samband mellan självskattad psykosocial arbetsmiljö, självskattad hälsa och övervägandet att byta jobb bland kommunanställda inom äldre- och handikappomsorgen i Sverige.Studien har genomförts som en deduktiv tvärsnittsstudie och är en del av en störres studie.