In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

This paper aims to investigate the systematic risk exposure of Swedish hedge funds using a modified Fung & Hsieh (2004) asset-based style factor model. The results show that the average Swedish equity hedge fund and fund of funds had a significant positive exposure to the equity market portfolio and the spread between small cap and large cap stocks (SMB) during the sample period. This is consistent with our a priori expectations and previous international studies. We do not find the expected systematic fixed-income related risk exposure for the fixed-income hedge funds and fund of funds in the sample. The empirical material used in this study is taken from a publicly available fund database maintained by the Swedish Financial Supervisory Authority (Finansinspektionen).

The Common Agricultural Policy (CAP) in the European Union (EU) is one of the oldest fields of cooperation within the European Union. During the past decades the different Commissioners have made several proposals about changes in the CAP and many of them have not been passed but renegotiated. The present Commission has however published a report in 2011, which emphasizes that the CAP has three alternative ways to go in the future. This study aims to predict which one of these three alternative ways it is most likely that the CAP will take according to the historical institutionalist theory. When to be able to predict this text analysis is used.

During the last decade a number of studies have been published that investigate how the most fundamental aspect of political organization, the regime type, affects population health. The results unanimously show that citizens of democracies live longer and healthier lives than citizens of non-democracies. Many explanations for this have been suggested, among these are that democracies redistribute more and invest more in salutogenic resources, and that the tendency of dictatorships to control the media negatively affects the ability to spread information crucial to public health. When these mechanisms are controlled for, however, it turns out that democracy has a large residual correlation with for example life expectancy, which suggests that other mechanisms are also involved.In this paper two new mechanisms regarding the possible psychosocially mediated health effects of the regime type are investigated, namely political repression, and the possible negative effects this might have on the levels of chronic stress, and autonomy, which connects to a large previous literature in social epidemiology. In the paper an ecological cross-country design is used and country-level data, provided mainly by the World Bank and Freedom House, is analyzed with a simple multiple OLS-regression model.

The financial result of a transfer of ownership or external sale is to a great extent depend-ent on how the transfer is implemented and how the tax rules apply. The applicability of the Swedish tax rules regarding transfer of ownership in closely held companies largely de-pends on the interpretation of the prerequisite, equal or similar activity, which can be found in section 57, clause 4 of the Swedish Income Tax Act.The ruling made by the Supreme Administrative Court in RÅ 2010 ref. 11 changed the concept of equal or similar activity. The ruling lead to that the shares in a closely held com-pany was qualified due to that the capital from the original company had been transferred to the operating company. According to the ruling the original company had been split into several companies, thus was the companies considered to carry out equal or similar activity.

The cat has evolutionary become an obligate carnivore. Today it is common to feed the cat a dry food. Studies have shown that the dry formula can have negative consequences for the cat. A literature study where conducted to investigate whether the cats origin makes it incapable to compensate for the changes a dry food entails. The impact and implications regarding water intake, energy intake and blood glucose concentration when feeding the cat dry food where examined.

The background of the study consists of the fact that knowledge about how eating disorders are developed and maintained is extensive. Socio-cultural factors and media influence when developing an eating disorder is of significance. When reviewing literature and previous research, knowledge about practical attainments when treating eating disorders are insufficient. The aim of the study was therefore to examine how staff who treats eating disordered patients think about body ideals, strive for success and media influence in treatment and rehabilitation. The theory consists of Foucault?s theory of power, how beauty ideals are dependent of the cultural context in which we live and what qualities are associated with beauty and body ideals.

Presentations of Oriental people as subordinated the West and their ideals was one way for Europeans to expand and keep control over their colonies in Africa during the nineteenth- and twentieth centuries. France and Great Britain controlled their colonies in different ways which has led to diverse legacies. Today, tourism is a source of revenue for former colonies, such as Tunisia and Kenya, and tourism also helps to spread knowledge and images of distant countries. A guidebook is one way that knowledge of other countries and people are spread to travelers. During history, images of distant people were based on a colonial discourse in which the west was seen as superior; but is that still the case? The purpose of this paper was to analyze how Tunisia and Kenya are presented in the Lonely Planet guide to Tunisia and the Lonely Planet guide to Kenya to investigate if they are constructed through a colonial discourse, and to see if there are any dissimilarities on how they are presented.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

Intensivvård bedrivs idag inte enbart på våra intensivvårdsavdelningarutan förekommer på andra vårdavdelningar inom slutenvården. Modernhjärtintensivvård har de senaste åren blivit tekniskt mer avancerad. Det finns risk atttekniken avhumaniserar vården och att vårdpersonalen fokuserar mer på apparaturenän patienten. Den teoretiska referensramen i detta arbete utgick från begreppetempowerment samt Hendersons omvårdnadteori.Syfte: Syftet med denna studie var att beskriva patienters upplevelse av intensivvårdmed fokus på empowerment.Metod: Litteraturstudien baserades på artiklar från sökningar i databaserna CINAHLoch PUBMED. De sökord som användes var ?empowerment?, ?patientempowerment?, nurse relations?, ?ICU?, ?critical illness?, ?patient perspective?,?critical care? och ?patient experience?.Resultat: Efter genomläsning av artiklarna kunde fyra teman identifieras sompåverkade patientens upplevelse och känsla av empowerment.

With the climate change issues growing in importance on the social agenda, the field of urban masterplanning is of no exception when it comes to minimizing the carbon footprint in a variety of projects. The aim of this thesis has been to prepare the Carbon Critical Masterplanning tool, a software plugin for carbon dioxide emissions assessment developed by Atkins, to be used in Swedish conditions. The main targets were to improve the areas of the tool associated with energy conversion and renewable energy sources, and to test the tool in a real case. A planned construction of a new campus in Albano, Stockholm was chosen for the pilot study. A 3D model was built in the tool and the carbon footprint was calculated for a variety of combinations for energy supply to the future area. The results show that use of locally installed renewable energy sources can reduce the total climate impact when life cycle perspective is applied.

The aim of this study was to learn how students in specialist nurse education with direction towards nurse anaesthetist experienced tutorial given during their specialist placement.  The chosen method of the study was qualitative interview with phenomenological approach. Twelve nurse anaesthetist students were interviewed about their experiences during their placement at operation wards. The interviews were transcribed and analyzed according to Giorgios (1985) analyze method. The result showed that the students considered that a well functioned tutorial was essential for a successful clinic placement. The tutorial considered as satisfactory if the student and the tutor managed to have good communication and a good relation with each other.

AbstractKubakrisen; En tidningsstudie om svenska morgontidningars rapportering kring krisen The Cuban Missile Crisis; A media study of Swedish morning papers reporting about the crisis The purpose of the survey is to illustrate how four Swedish newspapers, Svenska Dagbladet, Göteborgs Handels- och Sjöfartstidning, Dagen and Ny Dag reports about the Cuban missile crisis based on the questions. The survey highlights what distinguishes the morning papers and by how they take the position of the ship blockade against Cuba that United States issued and what position they take on who to blame in the conflict, but also how leaders Khrushchev, Kennedy and Castro portrayed. The study is based on the basis of a newspaper study and theory of priming serves as an instrument for the collection of materials. The survey results show in the first issue of how the papers stand to US ship blockade, which SvD endorses, while GHT and Ny Dag condemns it and Dagen stand in the middle without any real position. Previous studies treated SvD stance during the Cold War, shows that during the Vietnam War in 1965 SvD was very critical of the USA and their involvement. In this study, regarding the Cuban missile crisis, SvD are most clearly pro-US while Ny Dag accuse and highlights strong criticism of the United States. As for Chrusjtjov, Kennedy and Castro, the survey shows that three out of four newspapers writes about a surprised Chrusjtjov, who had gone too far and a Kennedy who are determined and implacable.

To implement an ERP-system is not an easy process. The success of the implementation depend on many different variables. The most important one is perhaps the requirement process, to define what the organization wants and expects from the system. In this study, the advantages of a process mapping are examined, in relation to the phase where the requirements are expressed in an ERP-implementation. The conclusion is that a process mapping generates an increased communication with the supplier of the ERP-system, hence the business knows their processes and thereby what they want from the system.

With the climate change issues growing in importance on the social agenda, the field of urban masterplanning is of no exception when it comes to minimizing the carbon footprint in a variety of projects. The aim of this thesis has been to prepare the Carbon Critical Masterplanning tool, a software plugin for carbon dioxide emissions assessment developed by Atkins, to be used in Swedish conditions. The main targets were to improve the areas of the tool associated with energy conversion and renewable energy sources, and to test the tool in a real case. A planned construction of a new campus in Albano, Stockholm was chosen for the pilot study. A 3D model was built in the tool and the carbon footprint was calculated for a variety of combinations for energy supply to the future area.