Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

The purpose of this work is to explore how to work with early reading and writing and find out what really comes first of the two. The work also involves the best known literacy learning methods and deals with methods to work around reading and writing. I have read previous research on the subject and watched a movie from our AV-central on children?s early language development. It includes an interview with two professors of education, Mats Myrberg and Mats Ekholm where they talk about the pros and cons of early learning literacy. My research is based on literary sources and interviews with educators who work with reading and writing in the early years. The results showed that even if a teacher tries to work with early writing skills we still remain in the traditional school, beginning with learning how to read.

Is it possible, and suitable, to use multimedia in classic literature studies at Swedish upper secondary school? What alternatives are there?  Is there any foundation in the curriculum for an expanded conception of text as in multimedia?  Will the conception literacy support use of multimedia in classic literature studies, and in what ways? How do we generally look upon the definition text, is it only printed letters, or something more? To get an answer to the questions we decided to examine a number of theories, Gardner?s theory about the different intelligences, the conception literacy and the expanded text concept. In these three theories we took our starting-point for the following work. The main subjects became two interactive sights on Internet and one CD-ROM, all containing classic literature. Our previous knowledge in this subject field was very meager.  This work has given us an opportunity to discover some of the multimedia that is available, and the result we have come to is that multimedia absolutely belongs in studies of classic literature as well as in other subjects.

Syftet med föreliggande studie är att synliggöra bilden av skriftsamhället i läromedel i svenska som andraspråk genom att undersöka vilka skriftpraktiker som representeras. Materi-alet består av fyra böcker för studieväg 1 på sfi. Det teoretiska ramverket och analysverktygen är hämtade från New Literacy Studies. Metoden är en kvalitativ textanalys där innehållet ka-tegoriseras efter skrifthändelser som i sin tur bildar skriftpraktiker. Resultatet visar att det finns fyra dominerande skriftpraktiker i böckerna.

Syfte: Studiens syfte är att ta reda på hur elever i årskurs 1 skapar multimodala berättelser med hjälp av digitala verktyg, i detta fall läsplattor. Fyra elever och tre processer har följts utifrån följande frågeställningar:Hur kombinerar elever olika teckenvärldar i digitalt berättande?Vilken betydelse har bilden i berättelsen?Teori: I denna studie redogörs för en teoretisk bakgrund utifrån ett språkutvecklande synsätt utifrån områdena Lgr 11, multimodalitet, bildens betydelse, literacy och didaktisk design. Metod: I denna studie har deltagande observation, dokumentation av process med film samt kompletterande intervju använts som metod.Resultat: Studien kunde påvisa ett samband mellan grammatiska och effektiva läsare och val av teckenvärldar. Studien visade även att bilden har en central plats då elever i årskurs arbetar med digitalt berättande..

This master?s essay presents a study designed to investigate twelve police students?ability to handle academic writing conventions and to show critical-analyticalcompetence in their degree projects, which are written as part of the education atSweden?s three police academies. The education of police officers is not an academicone, and the students? main focus is therefore on writing texts in the field of policediscourse. At the same time, scientific principles and critical thinking are emphasized intheir syllabus, but the question of how students handle the encounter with academicdiscourse has so far not been investigated.

Author: Elisabeth Wahlberg Title: ??I?ll just get mum to help me?About Young Adults? Strategies for Coping with Reading and Writing Difficulties in Daily Life  This study investigated how seven young adults, who during senior high school underwent a syllable based intervention due to reading and writing difficulties, developed their literacy skills, and what strategies they used to try to overcome reading and writing problems, whether at work, during studies or in their leisure time. The period from when the participants had left school ranged between three and eight years. Qualitative as well as quantitative data was compiled for the study. Qualitative data consisted of  semistructured interviews and quantitative data of tests performed before the intervention and on two occasions after, in order to compare results over time.

The aim of this two years master thesis in Library and information science is to study the foundation Centrum för lättläst and its work regarding information use with focus on information structures and information needs. The aim is also to examine how Centrum för lättläst cooperate with Swedish libraries to promote the work concerning people with reading disabilities. This master thesis applies a domain analytic theory and method inspired by Birger Hjørland. The domain analysis is confined to examine ontology, epistemology, sociology, empirical user studies, document and genre studies and studies of structures and institutions in scientific communication. The main source material consists of information from the homepage of Centrum för lättläst.

Our study emanates from a socio?cultural perspective on learning and aim to describe and comparetwo different upper secondary school classes and their work with information literacy as a socialpractice in project work and their use of ICT (information and communication technologies). Thequestions at issue in the study are; how the pupils handle information seeking processes, whatdifferences and similarities can be observed in the two social practices and which consequences thesedifferences have in an project work environment.Our choice of research methods to collect data consists of both observations and interviews withpupils and teachers. The interviews performed in the study can be categorized as qualitativeinterviews, and in addition we recorded and took notes during the interviews and transcribed thematerial.The study shows the importance of a good learning environment when it comes to working withinformation seeking processes, that the instructor?s role is of outmost importance and that the pupilsfundamental knowledge of information seeking processes and their information literacy are keysuccess factors when it comes to project work linked to ICT to be productive.

När Energimyndigheten 2008 frågade ungdomar om förnybar energi kunde 40 % av de tillfrågade inte namnge en enda förnybar energikälla. Användandet av förnybar energi är en del av den strategi som Förenta Nationerna [FN] har lagt fram för att nå en hållbar utveckling i framtiden. FN framhäver även vikten och behovet av att undervisa om hållbar utveckling och förnybar energi.Vi ville studera vilka förnybara energikällor som förekom i läroböcker för grundskolans senare år och gymnasiet. Detta för att få en uppfattning om hur lärare kan använda läroböckerna i framtida undervisning om förnybar energi.Vi har gjort en kvantitativ innehållsanalys av energikapitlet i olika läroböcker där vi har studerat hur området förnybar energi presenterades, bland annat utifrån perspektivet scientific literacy.Våra resultat visar signifikanta skillnader mellan läroböckerna för gymnasiet och grundskolans senare år. Bland annat presenteras många fler energikällor i läroböckerna på gymnasiet, och de presenteras även på ett sådant sätt att de ingriper flera områden av perspektivet scientific literacy.

Syftet med föreliggande studie var att undersöka vad kliniskt verksamma allmän-sjuksköterskor anser att god omvårdnad innebär. Studien är av empirisk kvalitativ art och baseras på fjorton legitimerade sjuksköterskors dagboksanteckningar under en fjortondagarsperiod. Aktuell metod är inspirerad utifrån Flanagans critical incident metod. Materialet från dagboksanteckningarna analyserades och resulterade i fyra överkategorier lindring av patientens smärta, oro och ångest, synliggöra patienten, delaktiggöra patienten samt lyhördhet för patienten..

The object of this master's thesis is to study students writtenappendixes for their first-year-essay, (A-uppsats). In theappendixes the students are asked to describe their search forinformation within five areas; strategy, resources, terminology,analysis and usefulness. The appendixes for the years 2006-2009are studied, 184 appendixes consisting of one A4 page each.This thesis focuses upon the study of resources, processes andfeelings displayed in the appendixes. The theories of Tom Wilson,Carol Collier Kuhlthau and Louise Limberg are used, as results ofother studies within the area. Connections with theories oninformation literacy are also made.The results show that students usually do as they are instructed bylibrarians if it is profitable for their studies.

2010 was the year of the wedding between Sweden?s crown princess Victoria and Daniel Westling. Although the wedding was partly financed with tax payer?s money, the newspapers did not investigate it further. The main theme of the published articles was lighter and with an entertainment value rather than finding out what the tax money really went.

This study´s focus was a group of participants of a social movement called The Zeitgeist Movement. The purpose of this study was to understand and convey what causes participants of this movement to engage despite that the prevailing culture teaches them otherwise.With qualitative methodology of participatory observation and semi-structured interviews with ten participants, our objective has been to answer the following questions: What are the driving forces that make these people act, which approach do they have to ?reality? and how do they relate to it, and what are the potential consequences with this approach?The study has shown that their critical and questioning attitude towards their perception of reality and their social constructivist view of it lead to conflicts between them and their fellowmen. The data was then analyzed with Alfred Schütz phenomenological theories in synthesis with Zygmunt Baumans critical societal analysis and theories.The study's focus was on the Gothenburg chapter of the Swedish Zeitgeist Movement. We did not make any comparisons with other national or international chapters of the movement..

Syftet med uppsatsen var att undersöka attityder och förhållningssätt hos en grupp lärarstude-rande till hur Internet används för undervisning och som verktyg i det framtida arbetslivet. Resultatet visar att inställningen inte är en odelat positiv till detta vilket går att tolka på olika sätt. Datorvanan hos de blivande lärarna varierar kraftigt från nybörjarnivå till mycket van användare. Källkritik är något som tas upp av samtliga blivande lärare som viktigt att tänka på, liksom etiska frågor. Essensen av undersökningen visar på en osäkerhet hos blivande lära-re inför hur innehållet på Internet kan användas i undervisningen.