The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

The purpose of this study is to examine how immigrants are portrayed in the Swedish daily newspapers online reporting. The essay investigates in what context immigrants, as individuals, are made visible and how they and their origins are reproduced. The study focuses on the roles victim and aggressor, and is also investigating potential differences between morning and evening newspapers.Present theories are discursive discrimination, critical discourse analysis, cultural racism, stereotypes and structural discrimination. Adopted methods are qualitative and quantitative content analysis, based on the Global Media Monitoring Project-tool.The results show that immigrants are not individually stereotyped or depicted negatively, but that their immigrant origins often have a central part of the story, that they are mentioned mainly in connection with negative news and that negatively charged words occur frequently. .

BakgrundPå en intensivvårdsavdelning (IVA) vårdas patienter med akuta, livshotande sjukdomar. Patienterna utgör en del i en familj och deras sjukdomstillstånd blir en angelägenhet som påverkar hela familjen emotionellt. Närstående till kritiskt sjuka patienter är ofta djupt oroade över sina anhöriga och ibland är intensivvårdsavdelningen deras första kontakt med sjukvården. Sjukvårdspersonal är den yrkeskategori som oftast kommer i kontakt med krisdrabbade och då främst i deras akuta chockfas. Vårdpersonalens bemötande i dessa situationer har betydelse för att minska risken för framtida psykisk ohälsa hos krisdrabbade närstående.

Immigration is today happening in Sweden to a great extent and this requires a higher level of demands within the transcultural nursing. With this fact as a base to our literature review the aim of the study was developed. This was to investigate how immigrants with diabetes mellitus type 2 experience health and to find out the importance of knowledge related to the patients compliance of given advise and prescriptions. On the basis of the aim the following questions of issue was formulated: How do immigrants with diabetes mellitus type 2 experience their health and what knowledge do they possess concerning their illness? and Within which areas of the immigrants life is it important for the nurse to gain knowledge in order to affect and oblige him or her? A critical review of nine scientific articles emerged in three themes that answer the questions of issue.

In Jaunuary 1995 Sweden became part of the European Union. Consequently Sweden agreed upon beeing part of a greater integration project with influences of federalism. However, many argue that the discourse that has been been dominant in Sweden is the discourse where we focus on the national state instead of the EU. In my essay I question whether the discourse about ?nationalstatslogiken? is found in the daily press in Sweden.

News value is an essential part of which event media chooses to report about. Political events consider to bee news with potentional large value. Media has an enormous power and possibility to create news and construct there own reality and where the readers is given a false expression of what really happened. Today the media must show profit and that indirect affects how the media choose to describe political events. In the Kenya case is it therefore possible to draw the conclusion that the two news paper has different construction of the political event in Kenya.

Existing studies concerning private labels are unclear as to whether private label manufacturers carry out product development themselves. Furthermore, there is a lack of studies comparing product development processes in private label companies and national brand manufacturers. This study highlights a set of critical product development factors and assesses their prevalence in four different companies in the Swedish retail business. The study is based on a number of qualitative interviews with key personnel responsible for various table fats. Findings indicate two levels of involvement in the product development process on the private label side.

The idea that I put forward in this thesis concerns the democratic system and the threat from discoursive impact on its core values. I focus my normative analysis on three of these democratic values: transparency, accountability and influence ? and what democratic problems the discoursive impact causes in conflict with them. I have used a critical discourse theory to define discourse and discoursive impact, by focusing on the process of discourse, rather than its nature. I deal with the political structure where I claim that the essential relation between citizen and politician is disrupted, due to lack of information and the imminent problems of the existing network society.

The senior essay examines the geographical imaginations, notions of Self and community that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of media discourses, representations of space, and geographical imaginations that were triggered by the event. The specific issues addressed by this study are (a) which representations of Sweden were mobilized in narrating the event? (b) In what ways has Fuglesang´s space voyage influenced the image of Sweden? (c) How was the event rallied vis-à-vis discourses of entrepreneurial culture and neoliberal growth by the government? (d) Which themes and clichés were mustered in the media dramaturgy of the event? (e) Which topics were excluded in media narratives and representation of the event? (f) Have familiar geographical imaginations, notions of Self and community been reconfigured? If so, how?The present study analyzes narratives of the event in the two largest newspapers in Sweden - Aftonbladet and Dagens Nyheter, as well the two biggest TV-channels ? Swedish Television and TV4.

Bakgrund: Förändringar kan ses som ett naturligt inslag i dagens samhälle. Vi argumenterar för att organisationer verkar i en föränderlig miljö och studerar vilka effekter en extern alternativt intern påverkan får på en organisation i förändring.Syfte: Syftet med studien är att identifiera kritiska moment som har varit avgörande för organisationers förändringsarbete samt bidra med ytterligare kunskap om förändringsprocesser genom att studera det kritiska momentet och dess effekter ur ett Foucaultianskt maktperspektiv.Genomförande: Empirisk data har samlats in genom intervjuer genomförda på Posten, Utrikesdepartementet och SystembolagetResultat: Organisationen stannar upp och reflekterar gällande det framtida förändringsarbetet i samband med ett kritiskt moment. Kritiska momentet ger en dynamik som medför mindre förändringar än vad som ursprungligen planerats. Effekterna av det kritiska momentet styrs av det nät av maktrelationer som finns i organisationen. Det kritiska momentet skapar nya strategier som i sin tur förändrar maktrelationerna.

In this paper, I am using a critical discourse analysis a la Fairclough to examin how various actors talk about the group of unemployed youths in the 52 articles from Dagens Nyheter and Svenska Dagbladet. What?s written in media often portrays different ideas that individuals use in social practice. My theoretical points are social constructivism, risk-, expert-, and media society. Four themes crystallized in the analysis; young and unemployed, education, jobbgaratin and youth and labor market.

In light of health scandals and intense debate in the media about the elderly, the authors investigates two Swedish newspaper and their depiction of elder care in Sweden. Using Faircloughs three-dimensional model and critical discourse analysis, it is investigated if there is a more prominent discourse and if so the impact of globalization on this discourse concerning swedish elderly care. A sample of a total of ten articles in the Swedish newspaper Aftonbladet and Dagens Nyheter is analyzed. The authors found that older people who are granted home help or place of accommodation rarely make their voices heard. Rarely were also relatives of residents given the opportunity to speak.

The aim of this paper was to examine which discourses of women that could be found in Swedish policy documents concerning alcohol from the seventies until today. The questions asked were in which ways women?s drinking was described and how these descriptions could be analyzed and understood by critical discourse analysis and gender theory. The results indicated two main discourses, one replacing the other over time. According to the first discourse, most clearly expressed in the official report from the seventies, women were not consumers of alcohol to the same extent as men.

In order to become even more competitive, a partnering with other niche players is essential in achieving a competitive advantage and it enables opportunities for reintermediation. From an intermediate perspective, there are great possibilities for those who become content coordinators to enter the market. By becoming a bundler of services and products, the content coordinators will become the actors that will capture the most profit in the value web. The value creating drivers that have been identified in the business landscape of intermediates concern owning the content or owning the customer relationship. We find the possibilities of an intermediate actor, such as a content coordinator to achieve competitive advantage through strategic fit is subject to the context and the ability of creating more innovative and co-creative distribution systems.

This study is part of an international project, The Third Wave Project. The project aims to conductstudies with students of different cultures to see what they value as important in mathematics andmathematics learning. Part of the project involves carrying out a survey, the WIFI study. The WiFistudyaims to examine values of mathematics teaching that may affect student learning. The valuesthat are examined in this study are based on the mathematical values which are described by Bishop(1991).