AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

The purpose of this thesis is to gain understanding of how companies proactively can manage their reputation. The thesis analyzes three multinational companies in Sweden and uses two theoretical approaches - the reputation risk view and the reputation strengthening view - to gain an overall perspective of how companies work with their reputation. It focuses on investigating which key areas of reputation risk the focal companies identify and how they manage the reputation risks within these areas. Moreover, it examines which stakeholders the companies believe are most critical from a reputation point of view and in what ways the companies work with strengthening their reputation among those stakeholders. In order to find a general approach, the thesis investigates the similarities and differences that exist between the respective companies in the study.

The aim of this thesis was twofold, on the one hand to compile a set of usability and accessibility guidelines in order to establish the characteristics of a user friendly website, and on the other to test these guidelines on eight library webcourses with user education to see how well they adhered to the guidelines. The methods used were literature survey and source studies. The guidelines found in the literature survey were divided into four different categories: document properties, structure and navigability, visual characteristics and accessibility. In order to establish the adequacy of the guidelines, I examined reference sources, mostly on the web. To a certain extent this examination has been based on HCI Human-Computer interaction theories.

The purpose of this study is to find out which attitudes, norms and values exists about lesbian, gay, bisexual, and transgender (LGBT) families in preschools. Based on five qualitative interviews with teachers that work at a LGBT-certified preschool and one that is active in their work with norm critical pedagogy. To be able to fulfil my purpose of this study I concentrated on why these teachers believed that it was of importance to counter society?s heteronormativity, to prevent discrimination and mistreatments towards children and their LGBT parents in preschool. I wanted to find out what the teachers thoughts were on the concept of what a family is and how the diversity of families is shown in the preschools material and pedagogy.When I analysed the results of my qualitative interviews I used queer theories that include heteronormativity and norm critical pedagogy.

I denna uppsats jämförs och diskuteras gynnsamma faktorer för elevers läs- och skrivutveckling. Jag lyfter fram tre olika forskares syn på vad som kan ha en positiv inverkan för elevers utveckling på området och sätter det i relation till gynnsamma faktorer för lärande i stort. Frågeställningarna berör likheter i forskarnas metoder, lärarrollen samt lärande utifrån individ- och grupperspektiv. Som jag skrev ovan så fokuseras arbetets kring tre huvudtexter. Dessa texter är Judith Langers Effective Literacy Instruction (2002), Palincsar och Browns Reciprocal Teaching (1984) och Graham, Harris och Santangelos Self-Regulated Strategy Development (2008). Dessa tre texter ger tillsammans en bild av faktorer som kan vara av betydelse för både läs- och skrivutveckling. I resultaten av studien kommer bland annat vikten av att eleverna lär sig strategier fram.

This study is called When the ice of the Arctic melts is the world defrosting? and written by Rebecca Fröling.The purpose of the study is to investigate how the concept ?security? is used in the Swedish arctic strategy and why the concept is described in that way. The debate of the concept ?security? has been going on for years, but the debate is still present today. What we put in to the concept is operative for how we regard and discuss security and security politics.To analyze the strategy I used two theories, one with a traditional approach and one with a critical approach to security: Realism and Copenhagen School.The method that has been applied to the study is qualitative content analysis, to be able to analyze the text on the depth.

Kunskap och förståelse för kommunikation och interaktion mellan sjuksköterskan och barn/föräldrar är nödvändigt för att förbättra patientsäkerheten. Alla har rätt att få information utifrån sina egna förutsättningar, individanpassad information. Litteraturstudiens syfte var att belysa kommunikationens betydelse för föräldrars delaktighet i barnets vård. Både kvantitativa och kvalitativa artiklar hittades vilket matchade syftet. Slutsatserna i artikelresultaten ledde fram till följande kategorier: omgivande faktorer, sjuksköterskans förhållningssätt och kommunikationsstrategier.

This essay examines how the critical reception of French nouveaux réaliste-artist Raymond Hains 1961 exhibition La France déchirée has been articulated at two historically separate occasions.In her 2010 book Nouveau Réalisme, 1960?s France and the Neo-avant-garde, art historian Jill Carrick examines the fundamental impact the founder of nouveau réalisme ? French art critic and theorist Pierre Restany ? has had on the movement?s historical reception. According to Carrick Restanys writing established an interpretive framework that remained more or less intact for several decades. In addition to a closer analysis of the movement?s critical reception during the 1960s?, Carrick provides a set of new, alternative readings of a number of nouveaux réaliste artworks, which all originates from a position outside of Restanys interpretive framework.

The content of this essay is the critical treatment of ritual research in Uppåkra during the Iron Age in relation to Charlotte Fabechs research.From what has been concluded for Uppåkra a condensed chart of Uppåkra's rituals is produced. This chart is compared with what Fabech has put forward for Southern Scandinavia. Fabech's categories and theory have been widely used by the researchers of Uppåkra, and this is critically examined.The most important conclusion is that the similarities between the Uppåkra research and Fabech picture are not great. This source critical point indicates that the massive use of her research in order to explain the rituals in Uppåkra can have been misdirected. The mismatch is mainly due to the fact that places like Uppåkra is of extraordinary character..

Detta examensarbete lyfter fram sju olika lärares kunskap om högläsning och på vilket sätt de medvetet använder sig av högläsning i sin undervisning. Avsikten är att lyfta fram hur pedagoger som undervisar yngre barn arbetar med att läsa högt för sina elever.Aktuell forskning kring grundläggandet av läs- och skrivutvecklingen påvisar betydelsen av att läsa högt för små barn. Undersökningens resultat visar att lärare upplever högläsning som ett bra och mångsidigt pedagogiskt redskap. Det framgår dock att de pedagoger med längst yrkeserfarenhet och högst utbildning är de som använder sig av högläsning på ett mer medvetet och komplext sätt. Därigenom synliggörs vikten av att pedagoger har kunskap om högläsningens användningsområden.Pedagogernas insikter som kom fram under undersökningen har relaterats till forskning i ett jämförande perspektiv.

The aim of this Masters thesis is to conduct an analysis of the Swedish classification system the SAB-system from a feminist and queer theoretical perspective. The theoretical framework of the study is feminist and queer theory as well as theories from Library and Information Science, mainly classification theory. The study takes its departure from the idea of classification systems as social constructs, reflecting their time, place and society. Paul Ricoeurs critical hermeneutics is used as methodological guidance. This gives room for a critical perspective in the interpretation.

This study has been made on behalf of the Swedish Transport Administration to study the work of the department National Projects. The Swedish construction industry has for many years been characterized by low productivity. By being the largest purchaser of contracts in the industry the Swedish Transport Administration has a unique opportunity to influence the productivity. In order to improve in productivity The Swedish Transport Administration is adopting a new role in which they will order more turnkey projects. In our study, we will focus on how one department within the Swedish Transport Administration, National Projects, can perform successful turnkey projects.To clarify how the department National Projects can perform successful projects, this study identifies critical factors for projects and their links to different phases of the project.

The purpose of this thesis is to draw a picture of pedagogical work at the senior level with a critical perspective of information and media. As a method for gathering material for the analysis, a case study was made with qualitative interviews together with documents that describe the case. Relevant literature for the subject has been used as an introduction and as a theoretical basis. The literature concerns subjects such as a childrens relation to media, the schools intructions, the role of the school library and some theories regarding learning. The conclusion is that the respondents focus on conversations and reflection regarding the sources of information and its use, and that the childrens adaption of the material is an important factor in teaching.

Saab Component Maintenance in Linköping, Sweden, offers maintenance, repair andoverhaul (MRO) services for civilian and military aircraft components. Lately, thedepartment has struggled with slow throughput rates, despite various counteractingattempts. Studies show, that large parts of the delays derive from the logisticsdepartment where goods arrive and dispatch. Therefore, Saab wants to carry out anextensive analysis of the department in order to further investigate what is causing itsslow throughput rates.The thesis begins with extensive mapping over Component Maintenances whole valuestream to find out how departments interact with each other and which roleindividual departments have in the total supply chain. Out of 13 000 different partnumbers, components were divided into five product families.