The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. Thearticles were analysed in four stages which included:identifying statements concerning Wikileaks and itsoperations; identifying additional groups and individualsappearing in the debate and the statements made about these;grouping statements into themes and on the basis of thesethemes construct chains of equivalence and identify subjectpositions. The last stage consisted of identification ofdiscourses and the relationships and possible conflictsbetween those discourses. The results showed that fourdiscourses could be identified: the good democracydiscourse, the traditional diplomatic discourse, the goodjournalism discourse and the power-Critical discourse..

In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children?s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts.

This study examines how Sweden?s four biggest newspapers deal with the attacks in Oslo and on Utøya the 22nd of July 2011. This date, where the ethnic Norwegian Anders Behring Breivik, bombed the goverment headquarter and killed 69 people at a political camp, will be remembered for a long period of time.  With its critical perspective, this study examines a total of thirteen news articles published within eight days after the attacks in Oslo and on Utøya, to see in what way the Swedish news papers constructs Breivik as a person. Furthermore the study examines in what way the Swedish newspapers makes connections to Sweden and to what extent speculation is used in the news articles. The theoretical premises for the study are the Critical discourse analysis, and key elements within it that is used are ideology, discourse and micro- and macro analysis. The conclusion shows that Swedish newspapers are disposed to construct Breivik as a unique individual who falls outside the normative scopes in their explanations of a murderer or a terrorist.

Abstract Title: Veckorevyn.com. A study from power relations in the world of blogs Author: Klara Sigfridsson Department for Media and Cultural Studies, Malmö Högskola Tutor: Kristoffer Gansing This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional bloggers and former amateur bloggers at the fashion-entertainment web page Veckorevyn.com. Professional bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional bloggers popular and as an example on their responsibility as a role model. However, amateur bloggers do have an importance in this discussion as they are more and more competing with the professionals.

The aim of this paper was to examine which discourses of women that could be found in Swedish policy documents concerning alcohol from the seventies until today. The questions asked were in which ways women?s drinking was described and how these descriptions could be analyzed and understood by Critical discourse analysis and gender theory. The results indicated two main discourses, one replacing the other over time. According to the first discourse, most clearly expressed in the official report from the seventies, women were not consumers of alcohol to the same extent as men.

The empirical material of this study consisted of tweets by four leading politicians in Sweden: Carl Bildt of Nya Moderaterna, Annie Lo?o?f of Centerpartiet, A?sa Romson of Miljo?partiet and Jonas Sjo?stedt of Va?nsterpartiet. The aim of the study was to examine how they use Twitter as a political tool and what that says of the mediatization of politics. What content did they publish, how did the content differentiate between them and what political messages and other subjects occurred in their tweets? Does the political debate become fragmented because they?re only allowed to use 140 characters on Twitter? The theoretical framework and method applied for the research was based upon Critical discourse analysis (CDA), with special interest in ideology and mediatized discourse.The result of the study showed that the content they published consisted mostly of criticism towards political opponents, rather than of independent political opinions.

Södertörn University was built in the suburb of Stockholm to bring hope for students that aren?t used to study. Ever since the university was built there has been a debate on internet message boards such as Flashback and a discourse has developed in the recent five years. The public discourse has had a negative influence on how the university is perceived by the public. The purpose of this study is to analyze how this discourse has developed the image of the university and how it has evolved.

The focus of this essay is set on a number of processes that affect the challenges of the tourist trade, to be more precise ? an analysis of the attitudes towards tourism and sustainability within this line of business ? from an ethical and moral as well as social view. These issues are examined with reference to the concept of CSR (Corporate Social Responsibility). Thus, acquaintance with theories of social constructivism, post colonialism, globalisation and global civil society is essential in order to understand the analysed material. The essay is mainly based on the outcome of qualitative interviews with various kinds of persons working with CSR related questions.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

The purpose of this essay is to examine how peace journalism was expressed in Swedish newspapers´ reporting on the war in Georgia 2008. We did this by analyzing whether the reporting was elite- or people-orientated depending on how suffering was expressed and how the war players were described.The method we used was Critical discourse Analysis (CDA). It was applied on news articles from four Swedish newspapers that covered three different happenings in the war in Georgia.We found out that the reporting was mainly elite-orientated, both when it comes to how suffering was expressed, as well as how the war players were described. The newspapers tended to focus on only one party?s suffering and one party as evil-doer, which is elite-orientated reporting and also an indication of war journalism rather than peace journalism..

In the light of the problems the media industry are struggling with, local news reporting is only one of the challenges the news organizations are facing. When local editors is being moved to the cities the tie with the local community is being severed.The aim of this study has been to analyze how the inhabitants of Vilhelmina municipality talks about their experiences of local journalism. With methodological inspiration from the Critical discourse analysis (CDA) this study examined the discourses of local journalism, social media, journalism's role and municipal policy. The theorectical framework consisted theories of media and democracy, convergence culture and discourse theory.The survey was conducted with four focus groups interviews. The focus groups were divided in different cathegories based on the participants experiences, ages and employment.

This thesis uses Critical discourse analysis to examine how the English-speaking press in Hong Kong constructs the conflict between the political movement Occupy Central and the Chinese central government. The empirical material consists of ten articles from the region?s two largest English-speaking newspapers, Hong Kong?s oldest newspaper, the South China Morning Post, and China?s only national English-speaking newspaper, the China Daily. Building on the works of Teun van Dijk, Norman Fairclough, Ruth Wodak and John E. Richardson it examines what political ideologies that are favoured by the press and what attitude the press shows for democratic development.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

The aim of this thesis is to study how Denmark and the Danish people has been represented in the Swedish press and which images of them that appears. For this purpose I make use of discourse analysis and discourse theory. By analysing three cases were the debate about the Danish migration policy has been scrutinized in Swedish newspapers I seek to discover different ways of looking at the world. The study concentrates on the descriptions made by journalists and others who contribute to the debate in the media. The results show an image of the Danes as a people reluctant to foreigners and restrictive in their politics.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.