AbstractMaster thesis of one year in Business Administration, Swedish Business School at Örebro university,Marketing, HT 2011.Authors: Grunér, Linus and Malm, Ludwig Tutor:Pia Lindell Title:Brand building and creating relationships ? A study of a small business in the B2B market Keywords:Brand building, business relationships, SME, B2B. Problem:How does a small business in the B2B market work with brand building and creating relationships? What critical factors can be identified regarding the process of relationship-building and brand building within the context of a small business in the B2B market? Research objective:The purpose of this study is to use existing research to create understanding for how a company in the B2B market is working with relationship-building and brand building. The study also aims to identify any critical factors concerning the process of relationship-building and brand building.

The values of the Swedish school system is said to be rooted in the ethics of Christianity and western humanism. Critics say that this expression can be seen as a sign of an obscured eurocentrism when world-wide accepted values is said to be cared for by Christianity and the west. The purpose of this paper is to examine how the politicians argue on this issue, why the values of the Swedish school system should be said to be cared for by the ethics of Christianity and the western humanism. I also want to examine if these arguments in fact corresponds with the worldview of eurocentrism. The examination consists of a discourse analysis review of, for example, journals of the Swedish parliament, which is later compared with the theories of eurocentrism.I believe the argumentation can be categorized in three main categories: first a conservative ideological perspective where they are driven by the notion that the Swedish culture could be defined by establishing and defending its foundations; a philosophical/religious perspective where they want to justify the indisputable values they believe should be maintained in the schools; a eurocentric/psychological perspective where they tend to express the Swedish identity by defining what is typically characteristic of ?us? and typically characteristic of ?the others?.

In this essay there will be four text books from grade 1 studied, the first one are from the year 1976 and it will be going forward to the year 2012. The aim of this study is to see how the genders are depicted and represented, as well as what roles the genders are given. I do also want to see if there is a notable change in this over time. I will be doing a study based on the quantity of the contents, and I will also be doing a critical discourse analysis.The result of the study showed that there were more gender-based constructions that referred to women in all of the four books, which indicates that women are represented more often in these reading books. It is most common to portray the genders in their stereotypical roles, which again are present in society, but sometimes these roles are depart from what?s present in society.

The aim with this study is to examine how students and teachers value source criticism. Partly, this regards how teachers practice this in their teaching and how students work with it during lessons ? but also how students value source criticism in situations where the teacher not has pointed out that this topic is part of the actual assignment. Moreover, there is a focus on investigating how students who are critical of the sources take this into account in their daily lives; for example, when they surf on the Internet or when they discuss news articles or other media. This essay is based on interviews with students and teachers, using a qualitative method. The results of this study show that both students and teachers find source criticism to be of major importance.

This essay is about the problematization of uneployment and unemployed in national policy documents of the years 1979 and 2007. The purpose of this essay is to illustrate and analyze the problematization of unemployment as a construction. My overall aim is investigating how the unemployed and unemployment are represented and constructed in the Swedish political debate the years of 1979/80 and 2006/07 by analyzing national policy document. The analysis will consist of questions about the problemrepresentaion made by unemployment and the unemployed, the assumptions behind this problematization and what kind of impact it could generate for the unemployed.  In this way, the study aims to investigate the changes that may have occurred in how unemployment is problematized in the Swedish policy documents and highlight citizenship conditions on the basis of labor market policy.

With theories of creativity and aesthetic learning processes as a basis, this study explores the usage of the concept of creativity in the curriculum for the Swedish compulsory school (Lgr11) and in the various syllabi?s commentaries and the assessment guidelines for the subject of Sloyd produced by the Swedish National Agency for Education. The purpose of the study is, to examine to which extent an education and assessment that is directed towards the development of creativity among pupils in the subject of Sloyd, is underpinned and supported for in these texts, and furthermore how these wordings relate to the various other subjects? wordings about creativity. Creativity is a concept around which there is no proper consensus.

The gap between practise and theory is often described in negative words in teachers? professional lives. Learning study is a model for teachers´ professional development where a theoretical framework is used to enhance practice. The theoretical framework used by teachers in learning study is variation theory. In this study the research object is variation theory and the aim is to present how variation theory becomes a guiding principle to understand teaching and learning processes.

Titel: Fostran som pedagogiskt projekt. Bilden av ?problembarnet? i statens offentliga utredningar. (The bringing up of pupils as an educational project. The image of ?the problem child? in governmental committees).   This study focuses on the image of the problem child as it appears in two texts (from the 1940s and 1970s) of governmental committees on Public Health (SOU) and the new school law (Ds 2009:25, will be implemented in July 2011).

This paper aims to demonstrate how the imperial attitude of the British Empire not onlycirculated within the British Isles, but also to and within the colonies, namely Australiain this case. It also shows how the discourse in an australian newspaper, The SydneyMorning Herald, might affect the people reading it and how thoughts about "the other"is reproduced in the media. The years 1947-1950 has been chosen because those werethe years of the Dominion of India, when India first became independent from theBritish Empire, to the formation of the Republic of India in 1950.All this is done by using postcolonial theory and discourse analytic method hand inhand to de-veil the structures of Empire within the media..

This study analyses the economic consequences due to ethanol production in Eastern Sweden. The analyses consider the cooperative and the farmers as one vertically integrated company. The area that found the market in this study is illustrated in figure 1. The analyses assume that all members act jointly with the objective of maximizing joint profits at the farm level as well as at the cooperative firm. A mathematical model is created to calculate the optimal use of arable land.

The purpose of this paper was to investigate how the Child mental Health Service, BUP Ektorp, textually constructs its demarcation, by studying case records from the first evaluations of the patients. The main questions were: In what way are the competitors and their problems represented in the texts, how is the solution justified and explained, and how do these factors relate to each other? The method being used is discourse analysis, influenced by Mörkenstam. The main conclusions are that the demarcation consists of a number of onceptions about the child, the parents, and the therapist. The conceptions, together with the way the problem is being described, justifies the proposed solution, proclaiming termination of the case..

The thesis ?Vi fixar och trixar oss fram till att hjälpa människor? focuses on social work in the field of prostitution and human trafficking in Sweden. Through semi-structured interviews with social workers in the municipalities of Stockholm, Göteborg and Malmö working with persons selling and buying sex, and through discourse analysis, the author analyses the perceptions among these social workers of the relation between human rights, prostitution and human trafficking, and the social work which they conduct.The thesis concludes that although the social workers perceive prostitution and human trafficking and social work in this field as human rights related, they are not explicitly using a human rights based approach in their work.The thesis concludes that the social workers identify several aspects that infringe on the rights of their clients in relation to the human rights principles of Universality, Non-discrimination, Accountability and Rule of law and the principle of Participation and Inclusion. They portray the human rights situation of street based sellers, especially those not being Swedish citizens and those affected by human trafficking, as severe.The thesis concludes that the social workers find several obstacles (legal as well as structural) that diminish their ability to strengthen their clients? human rights situation.

The focus of this thesis is the conception of work and the relation between work, economic growth and welfare in today?s Sweden in the editorial of Dagens Nyheter (DN), which is the main morning paper in Sweden.As the theoretical foundation of this thesis is social constructionism and the method being used is critical discourse analysis, the language is considered as an important source for the construction of value and meaning of work. In that context it is important to investigate how DN, by certain ways of representing reality, preserves a certain view of the human being, the society and the economy. Which ideological ideas underlie the conception of work that emerges in DN? What social consequences will these ideas have?The thesis discusses the ?truths? that the editorialists mediate concerning for example the view of the human being as guided by rational choice and the view of economic growth as the main goal for social life.One of the conclusions is that DN considers work as a means for economic growth as economic growth is regarded fundamental for the survival of the welfare state..

In this essay there will be four text books from grade 1 studied, the first one are from the year 1976 and it will be going forward to the year 2012. The aim of this study is to see how the genders are depicted and represented, as well as what roles the genders are given. I do also want to see if there is a notable change in this over time. I will be doing a study based on the quantity of the contents, and I will also be doing a critical discourse analysis.The result of the study showed that there were more gender-based constructions that referred to women in all of the four books, which indicates that women are represented more often in these reading books. It is most common to portray the genders in their stereotypical roles, which again are present in society, but sometimes these roles are depart from what?s present in society.

This thesis consists of a discourse and queer theoretical text and image analysis of school books in English used in the Swedish upper secondary school.  The whole content of two school books have been analysed from a norm critical perspective but one chapter in each of them has been analysed more thoroughly than the rest. These two chapters form the major part of the analysis.The thesis? problem formulation and objective derive from a personal experience of being a teacher student and part time teacher in Swedish schools. This experience shows the prevalence of a strong heteronormativity both in the schools? every day life and in the used school books.