Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

This is an essay about love and gender representation in Håkan Hellström?s and Veronica Maggio?s lyrics. The purpose of this essay is to investigate how lyrics of indie-pop music represent gender, sexuality and love. The lyrics used is from love songs performed by Håkan Hellström and Veronica Maggio. The method for examining the lyrics of the love songs is discourse- theory and analysis.

The Swedish museum world is a complex and disputed field. Changes are high on the agenda, but they are neither easy nor self-evident. This master thesis looks at how Swedish museum professionals discuss changes and how they envision museum work for the future. It is also an analysis of the current state of the field. We have made a critical discourse analysis of three recent projects; Svåra saker, Museum 2000, makten.nu and the debate articles from the journal Svenska Museer from 2000 to 2001.

The aim of this thesis was to examin how librarians arepresented in the Swedish daily newspaper Dagens Nyheter.My research questions were: How are librarians and thelibrarian profession presented in articles in DagensNyheter? and What discourses can be identified in thearticles?I have analysed 69 articles from between 2012-01-01 and2013-01-01 by using discourse analysis as both theory andmethod.Three discourses emerged through the analysis: discourseabout librarians and litterature, discourse about librariansand censorship and discourse about librarians and thelabour market.The conclusions drawn from this study are that librariansare strongly associated with litterture and reading and withthe labour market. There are also clear tendencies thatlibrarians whish to change the old, stereotypical images thatthey are associated with, and do so by using humor..

The overall aim of this thesis is to contribute to the understanding of how the Common European Framework of Reference for Languages (CEFRL) presents discourse views and multilingualism. This is of importance, due to the impact the European Council?s education collaboration has on the Swedish syllabus for languages. The research perspective of the thesis is to solely focus on discourse views and multilingualism: comparing two analytic frameworks, by applying a qualitative text analysis. The first being based on two different models of discourse strategies and the latter based on two studies on how multilingualism is treated in Scandinavian school situations.

During the last years, producers and consumers have become increasingly aware of food safety. Foodborne illness and foodborne injury are in best case unpleasant but they can also be fatal. HACCP (Hazard Analysis Critical Control Point) is a preventative food safety system which is aimed to guarantee production of safe food free from pathogens, foreign materials and substances with potential to cause adverse health effect. In order to succeed in developing, installing, monitoring and verifying a HACCP system, there is a mix of hurdles for the company to overcome. While larger food companies meet a difficult challenge, small and medium size enterprises often feel that the hurdles are almost impossible to manage.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

In this two years master?s thesis I examine the library?s representation of research and its influence upon the relationship between the library practice and the research practice. I also intend to find out what controls the representation and if it is possible to see changes in the representation over time. My source material has been texts published in the Swedish library journal ? and social domain ? Biblioteksbladet during the last decennium (2001?2011).

This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.

In 2009 transgendered persons were included in the Swedish law against discrimination. Prior to the inclusion a commission made an investigation of the necessity of such change in the law and how it could be designed. This essay focuses on the discourses regarding gender that appear in the law and the report written by the commission. Using theories by Judith Butler and discourse analysis inspired by Norman Fairclough it identifies two main discourses regarding gender: a two gender discourse and a queer discourse. The two discourses meet in the studied material in an antagonistic way, a conflict that is solved by separating the two and making one part of the law focus on gender and one on transgender.

The purpose of this study is to investigate the medial portrayal of Romani people in the newspaper Dagens Nyheter from 2013 and 2014. In the theoretical chapter the concepts of new racism is used to speak of what is considered racist in the Swedish society today. Other concepts that are used are type and stereotype which are used to explain how our context is depending on distinctions to understand what surrounds us. Concepts such as myths and binary-oppositions are other theories that are used in this study.  Six debate articles have been selected to investigate how the Romani people are represented.

This thesis has its background in my curiosity of music and emotions. How can one find the technical way of bringing out emotions in music? I have worked with passages in music that I believe that the composer intended us as musicians to perform. This thesis presents a collaboration of three chamber musicians working with and performing Brahms Clarinet Trio, the first three movements. I?ve studied different theory analyses by several teachers and worked with the trio to apply it onto the performance and our interpretation of the work.

The aim of this thesis is to investigate in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the current means of power, and how questions regarding trademark is taken into consideration. In order to achieve the purpose a discourse analysis is used as both underlining theory and comprehensive method. The underlining theory is based around social constructionism, structuralism, poststructuralism and critical discourse analysis. The analysis have taken emphasis from Norman Faircloughs three-dimensional model in which the documents have been studied on three separate levels.

The water tower in Uppsala city forest was built in the late 1950's in what is now a nature reserve. The unique place was supposed to be visited by people, which is currently not the situation. This bachelor thesis aimed to perform an analysis and make a design proposal for the environment surrounding the water tower. The analysis was performed using the methodology previously described by architect Arne Branzell. The methodology focuses on how a space is perceived by a person moving through it.

Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.