This study is a qualitative content analysis which sets out to examine the representation of stereotypic masculine traits amongst the main characters in two films from The Swedish Institute of Film's (Svenska Filminstitutets) selection for ?School Cinema? (Skolbio). The study is operationalised through the use of a scheme, constructed by Lorraine Evans and Kimberly Davies for their study No sissy boys here, which maps stereotypical masculine and feminine traits and originates from Sandra Lipsitz Bems ?Sex Role Inventory?. The masculine traits in the scheme are: aggressive, competitive, argumentative, decisive, assertive, risk-taking, self-reliant and adventurous, and the feminine are: affectionate, emotionally expressive, impetuous, nurturing, panicky, passive, tender, and understanding.

The aim of this study is to elucidate the process in which psychology was separated from philosophy and established itself as a distinct academic discipline in Sweden. I argue that the concept of will, as well as the concepts of thinking and emotion, have a lot to tell us about the rise of academic psychology in Sweden. This is done through an analysis of psychology textbooks, encyclopaedia-articles and academic texts on the themes will and psychology, from around 1800 till 1950.Prior to the establishment of the first chair of psychology in Uppsala 1948, the discipline was above all a part of the philosophical discipline. For psychology to become a science of its own, it was crucial to obtain a position among the empirical sciences. It thus had to distance itself from philosophy, and in particular from metaphysics.

A great fire seized a suburb in a small town in Sweden in the autumn of 2011. Parts of a shopping mall were burnt to the ground by youngsters. Due to the suburb's earlier problems, the event was a tough ethical dilemma for the town's journalists.The purpose of this thesis was to study and examine the local newspapers ethical treatment of this event. How do they motivate their decisions on what to publish and what not to publish? How do the articles treat ethical dilemmas? What do the journalists think about ethical journalism?This study is based on a survey of the articles published about the fire in the two local newspapers seven days after the fire.

The popularity of vampire novels has come and gone over the years. And the romantic novels seem more popular than ever before. The male vampire have taken the stereotyperole as a sexual object. But what is it that makes the male characters desirable?The vampire genre was developed from defining female vampires as sexual freeand liberal but with a punishment awaiting them.

AbstractTitle: Communicating Ethics ? An Analysis of Ethical Codes in Sweden?s Largest Banks( Att kommunicera etik ? en analys av de svenska storbankernas etiska riktlinjer)Number of pages: 49 (without enclosures)Author: Karolina SvenssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The main purpose it to answer the main question how Sweden?s largest banks are communicating ethics externally? This question generates a number of questions with relevance to the purpose and subject of this thesis. The ambition is to answer all of these questions in order to achieve the main purpose.Material/Method: The method used for this study is a qualitative text analysis. Applying this method is also done through using a model presented by Norman Fairclough. This model belongs to the tradition of critical discourse analysis.

The purpose of this thesis is to study how femininity and masculinity is portraited in theeditorials of four Swedish lifestyle magazines; Glamour, Cosmopolitan, Moore and Slitz. Themain questions we based our study on are: What kind of relationship does the editor in chiefcreate with the intended reader? What conception of the world does the editor in chief createin the editorials? How does the editor in chief portray masculinity and femininity?In order to answer the questions above we performed a qualitative analysis of the editorials offour lifestyle magazines published during 2007. We used a discourse analysis with emphasison gender and how the editorials constructed masculinity and femininity and its stereotypicaltraits.Furthermore we based our results on a theory of the socially constructed gender. According tothis theory gender is constructed during our childhood and adolescense by the individuals andthe society surrounding us.

This case study examines how a group of upper secondary school students in a multiethnical suburb of Stockholm reason about the theory of evolution. The theoretical background of the thesis is postcolonial and the questions raised were how spread the creationist thoughts are in the group; in what way the backgrounds of the students are relevant to their thoughts; how the students construct the notion of the theory of evolution; how they position themselves and others in relation to the discourse of the theory of evolution; if there are any differences between students at the collage program of natural science and the collage program of social science, and in that case, what differences; and who or what inspires the young in their thoughts about the theory of evolution. To answer these questions both a survey poll and interviews were used. The result of the case study showed that a majority of the students at the investigated school has creationist ideas and that the students profiled on social science have creationist ideas in a wider extent. Another result is that the religious background seems to be relevant to develop creationist thoughts, while the variables gender, home district and educational level did not differ the creationist group from the whole group.

The aim of this study was to examine the occurence of norms in court cases regarding the Swedish law of support and service for disabled (Lag 1993:387 om stöd och service till vissa funktionshindrade) with the help of a discourse analysis method. More specifically its aim was to examine and identify norms in the different dictums/statements that were to be found in the court cases regarding the supportive institution "contact person" according to the Swedish law "LSS" with the help of a norm science approach. The aim was also to examine when the applicant was found to be entitled to a contact person according to the LSS-law. To be able to do this, the author studied thirty-four different court cases. In these cases six themes were found, that indicated the occurence of norms.

The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..

Although Dan Andersson (1888-1920) is considered perhaps the most important of the early Swedish workingclassauthors, there has not been much research on his work. Through a perspective based on critical whitenessstudies, intersectionality and existential phenomenology, this thesis performs a close reading of Andersson?sKolarhistorier (1914) and Chi-mo-ka-ma (1920) in order to map the discursive formations of whiteness andblackness in the texts, as well as to expose how these formations interrelate with that of humanhood.Since an underprivileged situation of oppression and poverty is the point from which the fictional worldunfolds in both Kolarhistorier and Chi-mo-ka-ma, whiteness is not an existential style within close reach for thecharacters. In Kolarhistorier the charcoal-burners claim themselves as ?weary of whiteness? and accordingly thetext establishes what the thesis reads as a realm of blackness where the black, male body becomes a locus ofpleasure instead of despair.

This study analyses the german writer and artist Unica Zürn´s novel, The Man of Jasmine,1970 (Jasminmannen). Zürn was mostly active in the surrealist avantgarde in Paris during the 1950ies - and 60ies. The male surrealist images of women was polarised in to the godlike, child and the erotic, convulsive object. The mythologizied woman was the muse of men´s creativity. But still there were many women artists who participated in the movement, so clearly there was something in surrealism that attracted women.

Syftet med vår studie var att se hur Sverigedemokraterna genom sitt principprogram konstruerar svenskhet och på så vis skapar en gräns mellan ?oss och de andra?. Metoden för vår studie har varit en kvalitativ text- och diskursanalys. Vårt resultat visar att texten i programmet påverkar och konstruerar sociala kategorier som är avgörande för människors sociala positioner och tillgång till resurser. Partiets konstruktion av svenskhet bygger på en social och nationell likhet som skapar social ojämlikhet.

The purpose with this master´s thesis is to examine how helth and unhelthy in the Swedish magazines Topphälsa, Fitnez Magazine, hälsa and I Form. The study is made from a discourse analytical approach and text and pictures are analysed together. The governmentality-perspective is also used as a theoretical frame. Power and govern are two inportant conceptions for this paper. Some of the main characteristics of the material are the double messages, the division in the categories "we" and "them" and the personal address to the reader.

Titel: Klimatförändringarna i nyhetsdiskursen Antal sidor: 47 Författare: Emelie Sahlström & Sofia Öström Handledare: Ulrika Olausson Kurs: Medie- och kommunikationsvetenskap CPeriod: HT 2010Universitet: Avdelningen för Medie- och kommunikationsvetenskap, Institutionen för humaniora, utbildning och samhällsvetenskap, Örebro universitetSyfte: Syftet med denna uppsats är att undersöka om och i så fall hur klimatförändringarna i nyhetsdiskursen i New York Times och Dagens Nyheter har likheter, respektive skiljer sig åt. Vi undersöker också om klimatrapporteringarna är uppbyggda genom nationella eller globala identitet, om något ansvar utkrävs samt vilka som tillskrivs detta ansvar och om det finns en vetenskaplig säkerhet eller osäkerhet gentemot klimatförändringarna. Utifrån dessa har vi i slutdiskussionen diskuterat hur resultaten kan kopplas till USA:s och Sveriges klimatpolitik.Teorier: Teorierna är relaterad och presenteras i relation till tidigare forskning. De teorier som används i denna uppsats är, ansvarsutkrävande, vetenskaplig säkerhet och osäkerhet samt identitet. Metod och material: För att uppfylla syftet använde vi en kritisk diskursanalys samt mikro- och makronivåerna. Vi har analyserat 8 artiklar från New York Times och 9 artiklar från Dagens Nyheter.Resultat: Resultaten visar att DN och NYT, som Europa och USA står mot varandra i klimathanteringen.

Uppsatsens syfte är att belysa hur kompetensutveckling som begrepp framträder i ett företags texter och dokument. Vi avser att belysa språkets och textens makt i de sociala relationerna i en verksamhet med hjälp av en diskursanalys. Företag idag lägger stor vikt på att utforma dokument som på olika sätt ska säkerställa kvalitén på det dagliga arbetet genom att tydliggöra vad som skall göras och av vem. Dessa texter är riskabla att luta sig allt för mycket på då dessa kan vara en idealiserad verklighet av det arbete som utförs. Vår utgångspunkt är en kvalitativ ansats med diskursanalys som metod. Denna metod utgår ifrån texter i analysarbetet och dessa behandlar alla i någon form begreppet kompetens-utveckling.