The aim of this study is to examine how ADHD is discussed in the Swedish mass media. We have examined 21 articles from Aftonbladet, Expressen, Dagens Nyheter, Göteborgs-Posten and Svenska Dagbladet. All articles are reviewed from the newspapers online edition.Theories used are Erving Goffman?s theory of Stigma and Michael Foucault´s theory of categorization as well as Göran Palm's, Renée Skogersson's and Anders R. Olsson's theories about mass media.

The aim of this Masters thesis is to study opinions about the Swedish hospital libraries and their activities for the patients, in a selection of Swedish library journal articles. The theoretical starting point is grounded in Laclau and Mouffes discourse theory. The empirical material consists of 43 articles from three library journals; Biblioteksbladet, Blänkaren and DIK-forum, published between 1990 and 2004. These are analysed through a reading scheme in four levels. In the empirical material two themes appear; the culture theme and the patient information theme.

The purpose of this thesis is to examine how the president of Venezuela, Hugo Chávez, is described in Swedish mass media. The research question of the paper is "How was president Hugo Chávez portrayed in Swedish newspapers in the 2004 Venezuelan referendum?". The answer of this question provides information about how the mass media form the image of current political events which is an important aspect of power. The applied method and theory in the study is the critical discourse analysis.

This two years master?s thesis is a review and exploration of the Swedish debate concerning children?s literature from the 19th century to the present, as well as the evaluation and analysis of four adaptations of the tale Red Riding Hood. The aims are to identify how ideas and values regarding the role of children?s literature in society have developed over time and to contribute with a knowledge base for continued reflection and discussion on the subject of children?s reading and mediation of children?s literature in public libraries.The theory and method used in the thesis, is primarily based on the discourse analysis of Michel Foucault. I have identified four main discourses: the educational discourse, the liberation discourse, the politicized dis- course and the popular discourse.

The use of coaching is fairly up to date in the business world although it?s relatively new.Despite this, there?s a lack of clarity about what coaching is and what it signifies. Our point ishowever not to define coaching. Based on the normative coaching literature, the purpose is,from a critical discourse analysis to explore the power relations that affect the coach andcoached in their relation to each other, so as to be able to criticize managerial coachingrelationship as presented in the literature. This will contribute to enabling for a more opendiscourse.The theoretical image of managerial coaching described by the literature as a democraticexercised leadership by a certain type of behavior and attitudes, will lead to improvedorganizational performance.

The prospect of Turkish accession to the EU has sparked controversy in many of the member countries. It has highlighted the different ways in which European as well as Turkish identity is being defined in the debate, with some politicians seemingly trying to draw on old prejudices in order to make the case against membership. By utilising discourse analysis as advocated by Thomas Diez, this thesis seeks to explore the debates regarding the Turkish accession bid in the British House of Commons. Its purpose is to analyse how ?EU? and ?Turkey?, understood as contested concepts, gets described in different ways.

The purpose of this study was to analyze two local tourism related organizations in Umeå and how they used the marketing method Storytelling. The aim of this study was to examine what kind of stories the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more effective when it is incorporated in the whole destination/organization when it comes to tourism related organizations and destinations. It also shows that storytelling in itself isn't only an innocent and positive tool and can cause negative feelings if used wrongly for an organization/destination.

This master's thesis in Library and Information Science examines how the genre division of the horror fictionis constructed at the children and youth department of a library by studying subject headings of the titles.The aim is to examine what is included in the genre, in the two labelings called vampire and nail-biter/spine-chiller, what separates them, and what difference there is between children and youth thrillers/horror fiction. Also the cover designs and how readers portray these books are studied. The study is made in order to develop the knowledge of the genre to help librarians and borrowers. The great popularity of the genre among borrowers and people in general, and the importance of having knowledge of things that borrowers are interested in, are the motivation of performing the study. The method is a case study and conducted with and based on genre theory which shows how a genre is defined, how it can be divided and what conventions there are for the horror fiction in particular.

This thesis has focused on the construction of homosexual parenthood in Swedish law and preparatory work. The purpose was to describe the norms about legal parenthood and examine if and how homosexual parenthood was included in the normative parenthood. The study was jurisprudential and based on methods such as sociology with a juridical focus and critical discourse analysis of the juridical texts. The theoretical framework was the critical discourse analysis as well as a queer perspective, both influenced by social constructionism and a poststructional theory. The conclusion of the study is that parenthood is described from what is presumably best for the child, which is two parents of different sexes and biological origin.

Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions.In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children?s sweater launched by Zara.

Due to the attention of several escapes, rescue attempts and hostage situations from Swedish prisons during the year of 2004 a debate about correctional system and safety arose. It resulted in official reports and proposals to improve the safety of the institutions. The incidents of 2004 will most likely have an effect on the discourse of the correctional system. The purpose with this study is to analyse which discourses that today can be distinguished in the correctional system and thereby will be the foundation of the correctional systemof tomorrow. The method used to answer the purpose of the study is a Foucauldian based discourse analysis.

This thesis focuses on politically active women within The Swedish Social Democratic Women?s Association, also known as S-women. By applying discourse analysis to interviews with active s-women and to meeting conversations between the association?s members, the study approaches ideas of feminism, feminist politics and political commitment. ?Solidarity? ? the central concept of the labour movement ? serves as the point of departure for a feminist discussion about class, gender, ethnicity and age/generation.

The aim of this study was to gain an understanding about how people with a former alcohol abuse expresses and gives meaning to feelings of guilt and shame in autobiographical books. In particular the purpose of the study was to find out how the authors writes about feelings of guilt and shame, whether it was expressed explicitly or implicitly, and which meaning the authors gives to feelings of guilt and shame and how these feelings are related to each other. We randomly selected 8 autobiographical books by using different criterias. The foundation of this study was social constructionism, which is also a foundation for one of our analysis methods: discourse analyse. This analysis method was used for the analysis of the expressions that were made in an explicit way.

The aim of this study is to describe and analyze how Bolaget, a paper published by the Swedish alcohol monopoly retailer Systembolaget, constructs issues of alcohol in 18 preventive articles published between 2009 and 2012. More specifically the essay focuses on the consequences of alcohol, as well as its consumers and functions. Systembolaget is a distributor of alcohol and at the same time has an assignment by the state to reduce alcohol-related harm. This double role makes the alcohol prevention of Systembolaget, and their perspective on consequences, consumers and functions of alcohol, an interesting object of study. The theoretical and methodological basis is Fairclough?s critical discourse analysis.

In Sweden there is an integration policy and a policy for national minorities. The integration policy aims to integrate newly arrived immigrants (nyanlända invandrare), whereas the minority policy aims to maintain and strengthen the rights of the national minorities. The national minorities are though, at times, included into the integration policy, even though they hold a minority status in Sweden. This paper aims to, through discourse analysis, investigate the research question: ?how is the content of integration referred to, when it is related to immigrants, contra when it is related to national minorities?.