Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

AbstractIn this work, I have chosen to write about children in grief. Since children in grief is a large area, I have chosen to focus on how preschool handles and works with children who has loosed a parent, siblings or a play-mate by death. The aim of this work is to contribute knowledge about how you in preschool can handle and work with children in grief. To get answers to my questions, I have studied the current literature in the field. I have also interviewed five people with experience and knowledge of work with preschool-children affected by grief.

That all children today receive the opportunity to explore all of their capabilities is not certain at all preschools. Today there are preschools that are not able to work actively to explore the children's abilities because the large number of children and not enough teachers. Therefore I want to find out with my research how the educators would react when there is a crisis with the youngest children, the toddlers. I also want to find out different ways of acting in everyday situations at the preschool and why the teachers act in that way. I have relied on qualitative methods and I have used the critical incident method in my study.

That all children today receive the opportunity to explore all of their capabilities is not certain at all preschools. Today there are preschools that are not able to work actively to explore the children's abilities because the large number of children and not enough teachers. Therefore I want to find out with my research how the educators would react when there is a crisis with the youngest children, the toddlers. I also want to find out different ways of acting in everyday situations at the preschool and why the teachers act in that way. I have relied on qualitative methods and I have used the critical incident method in my study.

SAMMANFATTNINGBakgrund: Akutsjukvården har genomgått stora förändringar de senaste decennierna vilket inneburit att kraven på sjuksköterskan höjts. Den kliniskt verksamma sjusköterskan inom akutsjukvård utsätts dagligen i sitt arbete för påfrestande händelser och stress. Vissa av dessa händelser kan upplevas som särskilt påfrestande och kan föranleda krisstöd i olika former. För att motverka stressrelaterade resttillstånd kan olika former av krisstöd nyttjas.Syfte: Syftet med studien var att kartlägga vad sjuksköterskor inom akutsjukvård upplever som en särskilt påfrestande händelse, hur ofta det förekommer och vilken typ av krisstöd som erbjöds. Studien undersökte även om omvårdandsarbetet påverkades samt arbetsledningens inställning till krisstöd och om sjuksköterskorna ansåg att det kunde förbättras.Metod: En kvantitativ enkät med kvalitativa inslag valdes som datainsamlingsmetod.         198 enkäter skickades ut till sjuksköterskor vid ambulansen och två akutmottagningar i ett län i Mellansverige.100 enkäter kom in, svarsfrekvensen blev 51 %.

Denna studie syftar till att fördjupa kunskapen om hur rekonstruktionen i Trappan-modellen tillämpas i praktiken. Modellen är en av de största interventionerna som brukas i Sverige för barn som bevittnat våld i hemmet. Barn som lever i förhållanden där våld är ett ofta återkommande inslag löper stor risk att utveckla problem som kan påverka deras beteende och hälsa negativt. Dessa barn är därför i behov av hjälp för att bearbeta det trauma det kan innebära. Studien baseras dels på Trappan-modellens handbok samt inhämtad data från ett nätverk som arbetar enligt modellen.

In this bachelor's thesis, we investigate the Swedish folk high school?s role in neoliberal society, which is analyzed through the lens of Norman Fairclough's critical discourse theory as well as Erving Goffman's theory of social deviants. The focus of our study has been participants in creative education, such as art, theater and creative writing. Our findings include that participants at folk high schools find great value in their education, both creatively and personally. They note that they have experienced a large amount of personal growth, regarding both openness towards others and higher confidence and their own abilities and identity.

The Third International Assessment of Educational Progress (TIMMS) and the Programme for International Student Assessment (PISA) during the last decades regarding the results of mathematics teaching shows that China have a better performance than Sweden?s.Swedish teacher-guidelines focus on developing student?s individual interest and confidence for mathematics. In the Chinese teaching-guidelines for Mathematics Curriculum Standards, Ordninary Senior Secondary, the focus is given on: Elevate their mathematics literacy necessary for future citizenship and Development of citizen´s qualities (s.3).Teachers are the primary factors that impact teaching and learning of mathematics. Two teachers from Sweden and two from China were interviewed and their methods were compared in my study. The aim of my study was to understand mathematics teaching in China and Sweden.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Människor tenderar att attribuera framgångar till sig själva och misslyckanden till externa källor, fenomenet kallas för Self-serving bias. Hur individer attribuerar kan enligt forskning påverkas av bland annat graden av självkontroll samt självkänsla. Enligt forskning kan intentioner eller beteendemål aktiveras automatiskt och omedvetet av en utlösande signal, så kallad priming, och därmed aktivt guida en persons självreglering. Denna studie har genom ett experiment, med 56 högskolestudenter, undersökt om priming av självkontroll och självförtroende kan påverka hur en individ attribuerar vid framgång och misslyckande. Resultatet visade ingen signifikant skillnad mellan priminggrupperna.

Europe has, since the economic crisis of 2007, gained increasing social segregation. The gap between rich and poor has increased and the large number of hidden statistics regarding people excluded from the labor market is greater than in many years. Social exclusion has thus taken a toll on community groups that already before the crisis had a hard time getting included. Groups such as young, elderly, immigrants and people with mental of physical disabilities. To curb this development, the European Commission have, since the 2004 directives, enabled public sector clients to, through procurement of goods, services and contracts, include measures that promote social consideration.Social consideration is a term that have been a part of Swedish procurement legislation since 2007, and was updated in 2010.

The purpose of this study was to investigate how an ADHD diagnosis late in life as an adult can have effected childhood and adult life. It is a qualitative study executed by interviewing four adults, two men and two women. The individuals in the study had all experienced difficulties in their childhood and in school and had all felt different from the rest of the ambient. None of the interviewees were on medication for ADHD but most were open for trying. Support from school or other settings had been minimal.

Trust is the most important thing for a webshop. The consumers must be able to feel trust to choose to submit their personal information to a webshop. In this study we examine the impact that design has on the consumers trust and confidence. We study six consumers that are engaged in e-commerce in their everyday life. By allowing these participants to be presented with two different webshops, an assessement could be made in both how much design is affecting and also which parts of the design that leads to trust and lack of trust.

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .