The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he organization. It is important to take advantage of the core assets you have with the brand and also within the organization.The paper is presenting David Aakers brand building-process witch involves a model for identity and the seed within. Aaker describes that a clear brand identity can help communicate both intern the organization and out to extern costumers, it could help bring clarity to what the brand stands for. And what it wan to send out.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

Lately, alarming reports have appeared regarding the work environment and work situation of social workers. Research focusing on the promotion of health and well-being in the workplace among other professionals show that factors such as social relationships, ability to influence their work situation and leadership are important. A quantitative study was conducted focusing on the work climate for social workers employed by some of the district administrations in the City of Malmö. A questionnaire with questions and statements on various factors in the work environment was sent to 34 social workers. They were asked how important these factors were for their well-being, as well as to what extent they felt that these factors were present at work.

Scientific studies show that good leadership is a key factor for group- and individual development. Studies have also shown that the contrary can curb talented individuals and/or cause stagnation, or even cause groups to halt their progression. This essay studies how leaders in musical and athletic environments look on their own leadership. In interviews, the leaders reflect upon experienced issues related to their profession, their views on difficulties in their leading role, as well as individual, and group development. This study also includes two observations, one in each field of profession.

The financial crisis in the beginning of the 1990´s the financial crisis had a strong impact on the Swedish economy. Some of the main actors in the crisis were the largest banks of Sweden which brought a huge amount of losses on themselves. One of the main reasons for this was that the banks focused on volume increases rather than on credit losses. The credit analysis process is performed differently these days and it is the development of this process that is the focus for the authors.This thesis is about the credit analysis process in the four largest banks of Sweden. The purpose of the thesis is to highlight which factors the banks include in the credit analysis process and in how small and medium size companies are treated in this process.

Learning organizations and organizational development are interesting subjects that does not examine municipal organizations and private organizations an equal amount.  Furthermore, there exists little research on the effects of competence development for individuals in a leadership role within organizations. Because of this, we wanted to examine the impact of competence development in business modeling and how it affected local government activities. Competence development is used by organizations to develop their business and achieve a greater competitive advantage, but does competence development for individuals in a leadership role lead to organizational development? This paper examines competence development in the form of a business modeling course via the Bitstreamproject and the effects that occur within three municipalities as a result of the competence development. By interviewing three participants and four coworkers within different municipalities and studied the data from the Bitstream project, we can not conclude that competence development within business modeling leads to organizational development, only that it exists a tendency for it.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

AbstractSince the Act Regarding Support and Service to Certain Functionally Handicapped Persons (LSS) were introduced in 1994, social care and service have increased inSweden(SFS 1993:387). The implementation of the act has caused many changes and also progress within the social care system. One main change is the division between public (provided by the municipalities) and private care providers. This division has led to many questions about how leadership is organized within different public and private organizations.The purpose of this study is to investigate differences between leader?s experiences of their role and working conditions within private and public assistance care for disabled.

This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos? and Luschs? alternative Service-Dominant Logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn?s philosophy of science.

My analysis consists of an in-depth study of the experience of a group of development programme participants who were exposed to the use of art and artistic work in organisation and leadership development, resulting in positive effects. My starting point is creativity as a concept according to paediatrician and psychoanalyst DW Winnicott who stresses how important playing and creativity is for us, even as an adult, for us to utilise our full potential. He believes that we have a psychological space ? a crossover area ? where the outer, objective reality and the inner, subjective reality meet. Playing, creative development and experiences occur in this space.

My analysis consists of an in-depth study of the experience of a group of development programme participants who were exposed to the use of art and artistic work in organisation and leadership development, resulting in positive effects. My starting point is creativity as a concept according to paediatrician and psychoanalyst DW Winnicott who stresses how important playing and creativity is for us, even as an adult, for us to utilise our full potential. He believes that we have a psychological space ? a crossover area ? where the outer, objective reality and the inner, subjective reality meet. Playing, creative development and experiences occur in this space.

Employer branding in public sectorA descriptive case study on Örebro kommuns work with employer brandingProblem: Previous literature on employer branding is normative and highlights what the work with employer branding should contain in order to succeed. Previous literature lack descriptions of how the actual work is carried out in organizations. Previous literature also takes basis in the private sector and there is a lack of studies conducted in the public sector.Purpose: The purpose of this study is to describe how an organization in a public sector works with employer branding and it also aims to increase the understanding of employer branding.Method: The study is a descriptive case study based on a qualitative approach with semi- structured interviews with two employees at Örebro kommun. Throughout the study previous literature on employer branding is used.Results: We have noticed different activities in the organizations work with employees, leadership and communication that contribute to employer branding. The organization has a well-developed approach for the existing employees that contribute to the employee's personal development.

Delat ledarskap är ett arbetssätt som många verkar vara nyfikna på men har svårt att finna information om. I en kvalitativ undersökning har chefer runt om i Sverige som både delar och inte delar ledarskap intervjuats. Kompetens och arbetsuppgifter, värderingar, tillgänglighet och effektivitet, kommunikation och makt och konflikter är områden som påverkar om man kan få ett delat ledarskap att fungera eller inte. Studien visar att en handbok bland annat bör innehålla övergripande information om ämnet, ha en lättförståelig text, tips och råd, begreppsdefinitioner, bilder och scenarier. Med hjälp av studien har vi skapat oss en bild av vad som krävs för att chefer ska få till stånd ett delat ledarskap och vad som bör stå i en handbok för chefer som är intresserade av delat ledarskap..

Då kriser blivit en allt vanligare del av organisationers vardag har forskningsområdet som behandlar detta växt kontinuerligt. Fältet kallas crisis management och angriper organisationskriser från två perspektiv, dels planeringen inför framtida kriser och dels hanteringen av krisen när den väl brutit ut. I denna uppsats har vi valt att fokusera på den förstnämnda aspekten och undersökt och analyserat hur Upplands Lokaltrafik AB (UL) utefter vårt teoretiska ramverk arbetar med planering för kriser. För att undersöka detta har vi genomfört en intervju med företagets informationschef, tillika ansvarig för UL:s krisplanering, samt studerat deras dokumenterade krishanteringsplan. Vår undersökning visar att de inom organisationen arbetar målmedvetet med de olika delarna av krisplaneringen, ett arbete som fortlöpande uppdateras allt eftersom nya lärdomar dras.

Title:Changes in the auditing work of asset management companies.Advisor:Bengt BengtssonExaminer:Stig SörlingAuthors: Mattias Skog & Andrea CyganikPurpose:The purpose is to examine how the work of auditing asset management companies has changed since the crisis 2008.Methodology:The study is based on an adductive approach using a quantitative method.Theoretical framework:The theoretical framework includes previous studies and literature concerning the auditing business, the financial crisis, principal agent theory and stewardship theory.Empirical findings:The empirical material is based on answers from 22 auditors in 6 different auditing firms, and it was conducted by sending them a survey.Conclusion:The study showed that the major changes were changes in laws and regulations controlling the auditing business. New guidelines and laws were set to try and improve the quality of the auditing business while trying to restore stained reputation. New regulations were also set to increase the control the government have of inspecting the business through finansinspektionen..