This degree project deals with the concept of creativity and the creative output based on howSwedish upper-secondary design teachers within the Technical Engineering Programexperience this from a student's perspective. The project discusses how the concept creativityis interpreted and how the creative output is regarded by educationalists and professionaldesigners and how this then can be related to literature on the subject and in the steeringdocuments. The purpose of this degree project is to visualize the interviewees' viewpoint oncreativity and the significance of experience, skills, and environment for the creative outputand within the field of design. This in order to, in the pedagogic and didactic situation, enablethe improvement of teaching so that creativity and its output come to show. Moreover, theproject aims to create a ground for discussion of the view of the importance of these skills inthe pedagogic/didactic situation.In order to reach this aim, I have read literature on creativity from several perspectives andcarried out eight qualitative structured interviews: both with three educationalists withoutexperience within the design profession, and with two educationalists who are or have beenactive within the design profession, as well as with three professional designers.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Abstract In the following text we analyse different perspectives in a meeting between a theatre and a visiting school class from grade six in the Swedish Primary School, in order to investigate the conditions for children?s participation and for making children?s own voices heard in professional theatres. Though it is common for Swedish theatre artists to try to understand and interpret children?s perspectives, it is rare for children to be given the opportunity to show their own perspectives in professional theatres in Sweden (Davet 2011 p. 18).

The purpose of this study was to examine creativity in psychosocial work. The aim issues where to find out how creativity develops in social work, why the relation is important for the innovativeness and how the creativeness can change a person. Through a qualitative method with interviews of four persons in psychosocial work and with one man who's a professor in philosophy, four relevant themes were identified. The themes are about the relation, the meeting, the dialog and the changing. All four themes are related to creativity and I used existential, philosophic and also psychoanalytic theories when I analyzed the material.

Thanks to I have got to explore different teaching ways around the problem solving in a year 3, in a multicultural school which is located south of Stockholm, I have been able to answer my question at issue in my degree work. My question at issue on this investigation and the purpose with my degree work was to explore different teaching ways that promotes pupils with another mother tongue than Swedish, to develop reading comprehension and to get a better understanding of mathematical concepts in problem solving tasks. On this investigation have I chosen to teach these pupils to explore, reach and gain a deeper understanding of what teaching about problem solving promotes these pupils. I have when it concerns choice of method and material collections assumed from a qualitative investigation and gathered the material with help from participation notices and interviews. I have in my investigation reached the conclusion that those pupils with another mother tongue than Swedish developed reading comprehension and got a better understanding of mathematical concepts in problem solving tasks by being taught in a creative and varied teaching. A creative and varied teaching as I taught those pupils in contained:the pupils had to work with living-related problem tasksthe pupils had to work in pairs to resolve problem solvingthe pupils had to work in larger groups to resolve problem solvingthe pupils had to work in a creative way, by writing and drawing pictures and do their own mathematical fairy tale in problem solvingthe pupils had to work with manipulatives to resolve problem solving in half classes..

My purpose with this essay was to study if there was any difference in competence between preschool teachers and child minders at a preschool outside of Stockholm. To determine what the differences consisted of, if there was any. The questions I wanted answered were as follows: Are there any differences in competence between preschool teachers and child minders? Do the two different occupations have different ways at looking at what the children need and their abilities? Do they see that they have different skills depending on what occupation they belong to? What do they believe that the people from the other occupation contribute to the preschool which compliments their own working skills?I used a qualitative method which included interviews and observations to find out the answers to these questions. My results from these interviews and observations indicated that experience, personality and attitudes are very important as well as education.

The purpose of this study is to investigate which types of cultural capital gives high status in the current field of ?the creative industry? ? a group which could be seen as a new power elite in Gothenburg ? and how people with the ?right? cultural capital is included in the field. The author is invited to several free events within this field, and is investigating the process of inclusion with an auto-ethnographic method. The study will show that the process of inclusion is working quite absolute in the field of the creative industry, and that the audiences are mainly homogenous: masculine, white, middle class, has a taste disposition of the ?eclectic omnivore?, has entrepreneurial knowledges and is an active social media agent.

Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

The aim of this Masters thesis is to examine the role of librarian in order to illustrate how the librarians work, how their competence and education have changed and developed during the last decade, and ultimately to see what the role of librarian looks like in the 21^st century. After describing the librarians work, competence and education in the 21^st century, we discuss whether or not the changes that have arisen during the last decennium have affected the possibilities for librarianship to develop into an accepted profession. The method of investigation is a qualitative analysis of printed sources. As a basis of the discussion and analysis Andrew Abbotts theory of professions is used. We also use Per Tengblads analysis model, which includes six important steps in analysing the professionalism of an occupation.

Syftet med studien är att utifrån hemtjänst personalens erfarenheter få en förståelse för vilket behov äldre personer i eget boende har av kreativa aktiviteter. Urvalsgruppen bestod av hemtjänstpersonal från fyra kommuner, fördelat inom två län med en medelarbetstid i hemtjänsten på 18 år. Datainsamlingen inhämtades i form av semistrukturerade intervjuer med stöd av intervjuguide. Tre huvudfrågor med följdfrågor låg till grund för intervjuerna. I resultatet framkom tre kategorier vilka belyste och gav förståelse för behovet av kreativa aktiviteter, dessa var: ? Faktorer som påverkar behovet av kreativa aktiviteter?, ?Uppmärksammat behov av kreativa aktiviteter? samt ? Kreativa aktiviteter ger livslust?.

The aim with this study was to gain an understanding for teaching as an profession, and get a bigger knowledge about the certification of teaching and what it means for the teaching occupations status. To get an answer for this study two methods were used. The first method was a survey with questions that were sent out to working high school teachers in the North of Sweden. The second method was a document analysis of articales from three Swedish dailynewspapers. To analyse the results from this study a theory about professions is used troughout the whole paper.This studies resluts shows that profession as an definition is hard to undestand.

The relationship between color and music, and their relation to the human being and our surrounding universe has been subject of studies, theories and experiments since the old ages. From the ancient China and Persia to the present times, philosophers, scientists and artists have tried to explain these connections between color and music and also tried to find answers to this ancient enigma.The invention of the color organ c. 1730, an instrument that was intended to display color in addition to the musical auditive experience, was the first attempt to materialize the practical correlation between notes and color. This correlation has its foundation in the ideas of Isaac Newton, who through his book Optics published only a few years earlier, conformed the beginning of a new art culture: ?Visual music?, in which image and sound are the fundamental elements in the creative process.The ?visual music? concept is not only grounded in the ideas of music and sound, but also in the extraordinary creative capability of certain individuals.

In this bachelor's thesis, we investigate the Swedish folk high school?s role in neoliberal society, which is analyzed through the lens of Norman Fairclough's critical discourse theory as well as Erving Goffman's theory of social deviants. The focus of our study has been participants in creative education, such as art, theater and creative writing. Our findings include that participants at folk high schools find great value in their education, both creatively and personally. They note that they have experienced a large amount of personal growth, regarding both openness towards others and higher confidence and their own abilities and identity.

Children and young people's right to culture is a priority in the Government's cultural policy. Creative school was introduced in 2008 with the aim that children and youth should receive professional culture in school and increasing access to culture in all forms of expression and possibilities of their own creation, with starting points in the school curriculum. The purpose of this bachelor is to explore the view, the treatment and the use of Creative school in Värmland. A comparison has been made between professional culture, which conveys the culture and culture Coordinator who develops and co-ordinates the work of culture in schools, based on their experiences of creating school. I have looked at what barriers and opportunities there are in liaison with the school and how creative activities can be integrated into the school's other subjects.