The purpose of this work was to observe fifth grade students in their creative work, how they act and how gender roles appear in the creative work. The background to this work is that I want to examine whether there is any difference in gender roles, when students are working creatively and on their compliance with, the sexes, typical similarities and differences that exist.Observational study showed that girls and boys in the class I observed, in general, has followed traditional gender patterns that exist in our society. With typical gender patterns, I mean that girls are expected to be quiet, talented and helpful and the boys are expected to speak loud and more often than the girls. The girls were, on balance, quieter and more tranquil than the boys who had difficulties to sit still and wanted to be seen and heard more widely..

Companies and projects often face the challenge of creating something new to increase their competitiveness. In this process of creating something new creativity is an important factor. By using a creative approach and utilizing creative processes new innovations emerges. An industry that has grown in recent years is the computer games industry. Competition is fierce and for the companies to succeed, the product need that extra something to make it stand out among all the produced games.The project manager's role in the creative process and the ability to be creative within a distance based company is not something highlighted by previous research.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Today, many veterinary hospitals offer rehabilitation as a service. We think that this is an interesting subject and therefore we want to find out what rehabilitation methods that are available in Sweden for dogs and horses. We want to give animal nurses and other persons who have animals as an occupation an survey that shortly describes how the methods are performed, what physical effect they have in the body and to give examples in what conditions they are used. To find out what rehabilitation methods that are available we sent out two different questionnaires, one to hospitals/clinics for small animals and one to hospitals/clinics for horses and other companies that works with rehabilitation of horses. The information about the methods described in our project we have found in literature and on the Internet.

Abstract In the following text we analyse different perspectives in a meeting between a theatre and a visiting school class from grade six in the Swedish Primary School, in order to investigate the conditions for children?s participation and for making children?s own voices heard in professional theatres. Though it is common for Swedish theatre artists to try to understand and interpret children?s perspectives, it is rare for children to be given the opportunity to show their own perspectives in professional theatres in Sweden (Davet 2011 p. 18).

Then the language learning process and the approach in a preparatory class differs itself from a general class. The methods conducted in a preparatory class are not just focused on teaching as in a more traditional method. Achieving the objectives in a preparatory class depends on the individual student and the cohesion in the group. Students have different backgrounds and knowledge level, therefore it is extremely important that the teachers use different work methods in order to achieve and to promote the students' language development. The aim with this survey is to get the knowledge about what education methods is being used by teachers in a preparatory class.

The overall aim of this study is to achieve the increased knowledge of the use of the counselling methods in the student counsellors' work and to find the possibilities for development. Two questions are used as guidelines:Which counselling methods do student counsellors use in their work in schools?How can the current education for the student counsellors be supplemented?The analysis of the interviews with six counsellors in Stockholm's administrative province showed that even uneducated counsellors use the same counselling methods as the educated ones. All these methods which are used remind of the known counselling methods that are the part of the current education for the student counsellors.In general counsellors experienced that the education for the counsellors should be supplemented within the field children with special needs and that conversation's methodology is the essence of the counselling work..

The purpose of this study was to examine creativity in psychosocial work. The aim issues where to find out how creativity develops in social work, why the relation is important for the innovativeness and how the creativeness can change a person. Through a qualitative method with interviews of four persons in psychosocial work and with one man who's a professor in philosophy, four relevant themes were identified. The themes are about the relation, the meeting, the dialog and the changing. All four themes are related to creativity and I used existential, philosophic and also psychoanalytic theories when I analyzed the material.

Thanks to I have got to explore different teaching ways around the problem solving in a year 3, in a multicultural school which is located south of Stockholm, I have been able to answer my question at issue in my degree work. My question at issue on this investigation and the purpose with my degree work was to explore different teaching ways that promotes pupils with another mother tongue than Swedish, to develop reading comprehension and to get a better understanding of mathematical concepts in problem solving tasks. On this investigation have I chosen to teach these pupils to explore, reach and gain a deeper understanding of what teaching about problem solving promotes these pupils. I have when it concerns choice of method and material collections assumed from a qualitative investigation and gathered the material with help from participation notices and interviews. I have in my investigation reached the conclusion that those pupils with another mother tongue than Swedish developed reading comprehension and got a better understanding of mathematical concepts in problem solving tasks by being taught in a creative and varied teaching. A creative and varied teaching as I taught those pupils in contained:the pupils had to work with living-related problem tasksthe pupils had to work in pairs to resolve problem solvingthe pupils had to work in larger groups to resolve problem solvingthe pupils had to work in a creative way, by writing and drawing pictures and do their own mathematical fairy tale in problem solvingthe pupils had to work with manipulatives to resolve problem solving in half classes..

Objective: The aim of this work is to find out how a number of educators work when giving children support and opportunities for language development.Questions:What have preschool for policy to monitor/assess the children?s language development?What experiences do teachers have of children who need support in language development?How do educator?s regard support from specialised educator?s? Do these efforts support the children to enhance language development?Methods: Qualitative methodology, Interviews with six teachers and two specialised educators from three kindergartens in the municipality.Summary of conclusions: The municipality in which the survey was conducted has a document that provides guide lines on how to work with children?s language development in school and preschool. Pedagogical documentation is a tool that teachers use in nursery school which educators and parents can follow, which shows children?s learning processes and learn strategies. Research shows that through play, music, creative activities, photos, etc.

Due to fast growing and rapid changes in markets today, most of the organizationsthat are trying keep up with these changes have a high demand for software that areof high quality and comes with a low price. To meet these goals software companieshave to implement new methods to develop software that are suited for rapidchanges. The concept of agile methods can fulfill this need. Our purpose with thisthesis was to investigate how well agile methods could be applied in organizationsthat could be identified as adhocracies. A case study was conducted in anorganization which we could identify as an adhocracy.

The purpose of this study is to investigate which types of cultural capital gives high status in the current field of ?the creative industry? ? a group which could be seen as a new power elite in Gothenburg ? and how people with the ?right? cultural capital is included in the field. The author is invited to several free events within this field, and is investigating the process of inclusion with an auto-ethnographic method. The study will show that the process of inclusion is working quite absolute in the field of the creative industry, and that the audiences are mainly homogenous: masculine, white, middle class, has a taste disposition of the ?eclectic omnivore?, has entrepreneurial knowledges and is an active social media agent.

Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

The more leadership you get, the more power you will receive. Unfortunately, not everyone is given the same opportunities. This can be seen and proved on the basis of studies in media companies. Our purpose concerns attitudes towards female leadership in Moscow, Russia. This thesis was based on two study methods, qualitative interviews and observations.