Children and teenagers of today have grown up with digital media. According to Olle Findahl's report "The Swedes and the Internet" (2009), adults as well as children are online more and more. Our experience is that at many workplaces as good as everyone use computers and everyone is expected to have digital skills. However at most schools the reality is far from this. According to Findahl's report from 2009, 99 percent of all pupils (in Sweden) have access to computers and Internet, yet it is rare that they get school assignments where the use of Internet is acquired (Findahl 2009).The purpose of our paper is to understand how digital media can be used as a resource for learning, through the perspective of young people.

The current study aimed to test the public self-consciousness impact on creative performance. An experimental design was used in which 40 participants were randomly assigned to two groups, one of which was the experimental group and the other was the control group. A mirror was used in the experimental group to induce public self-consciousness among the participants while they performed creativity tests. A consequence test was used where the participant had to give suggestions for the given scenario "What would happen if everyone became blind?" which was then measured in the number of proposals (fluency).

Recent papers and bills from the Swedish Government deal with the possibilities  of giving all Swedish citizens the possibility of their own creative actlvities in the cultural sector. This work is about where such actlvities shall be placed in order to make them obtainable  for all. As an example of creative work this work takes computer-based music-making. At the public library in Odense, Denmark there is a weil functioning sound workshop where the public gets the opportunity of making music with some assistance from the staff. This work shows  that also in Sweden  the public libraries are the most suitable  institutions  for placing studies for computer-based music-making  for the public depending  on the public libraries'  traditions in adult education.

Social media constitutes an increasing part of organizations and businesses today, regardlessif its segment is B2B (Business to business) or B2C (Business to consumer). The use ofsocial media has been self-evident for many companies, especially throughout the B2C area.The study examined attitudes towards Web 2.0 and social media in the B2B-segment, andwhat advantages and disadvantages that might exist with the use of the implementation. Inorder to answer the research question a qualitative case study on the company IFS (Industrialand Financial Systems) was made..

Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

The purpose of this study is to examine the mediatization of Swedish politics on a municipal level. We live in a world were media affects many aspects of life. One of those aspects is the communication between the citizens and the politicians.Our main research questions are:To what extent do politicians communicate with journalists and who initiates these contacts?Do politicians talk to some types of media rather than others?What factors make a politician choose to speak to media?To what extent do leading Swedish municipal politicians use media strategies?To answer these questions we have used various theories to help us understand media?s role oftoday. First we explain the transformation that has taken part in Swedish media over the last century, from political party press to independent media companies.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of this bachelor's thesis is to investigate how working librariansmanage controversial media. It builds on three debates in the media about libraries and booksthat have taken place during the years of 2012 and 2013. The questiones asked were: How dolibrarians manage racist media? How do librarians manage media that instructs on how tocommit crimes? How do librarians manage sexually explicit media? And lastly, how dolibrarians manage pressure from outside of the library? The theoretical framework consists ofRobert Hauptmans division of the two kinds of ethical strands of librarianship, in this thesiscalled ?Free information? and ?Information responsibly?. The method used to collectempirical material was qualitative interviews.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

We have performed a case study on Acne Jeans, a creative Swedish fashion company, which initiated a cooperation with the Swedish venture capital firm Öresund. The aim of our paper was to examine what motivates a venture capital firm to transform the management control system of a creative company, into a more formal system of control. Main results: Öresund did not have an excessive impact on the management control system of Acne Jeans, due to three main reasons. First of all, Acne Jeans had a satisfactory management control system prior to the cooperation. Furthermore, the relationship between the two parties was characterized by mutual trust.

The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

ABSTRACTSegregation is more and more common in the Swedish society, especially in those suburbs called ?miljonprogramsförorter? which are characterized as grey and boring districts with low status. These suburbs are often mentioned in the media and the public associate them with immigrants, problems and crimes. Kungsmarken in Karlskrona is one of these suburbs and the purpose of this essay was to compare the media image with the images local participants had of Kungsmarken. The questions I brought up were how media was describing Kungsmarken, how this image has contributed to the low status of Kungsmarken, and if this image was reflecting the local participants? images.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

In today's society social movement are dependent on media as a channel to com-municate their political message and their discourse. Media is an arena for dis-courses but at the same time, along with Attac, one of the actors who struggle to be part of the dominant discourse of the society. This struggle is uneven due to media and the relationship is to some content hegemonic.Attac Sweden was constituted in January 2001 and got an enormous amount of attention in media. But after the riots during the Göteborg European Council in June 2001, that Attac was partly blamed for, the attention in media has faded out. This paper shows that the images of Attac in media hasn?t been favouring the movement, especially during and after the meeting in Gothenburg.