I denna uppsats undersöks dagstidningen Svenska Dagbladet under de dagar de olympiska spelen hålls vid fyra olika årtal för att studera medias bild av kvinnor som idrottar. Undersökningen tar sin början vid år 1912, därefter följer åren 1948 och 1968 för att sedan avslutas vid det senaste OS-tillfället år 2008. Vid de dagar tävlingarna hölls, som varierar i antal, har tidningarna som gavs ut de två första dagarna, de två dagarna i mitten och de två avslutande dagarna studerats och analyserats för att skapa en bild av tidningens attityd till idrottsutövande kvinnor. Några generella slutsatser från resultatet kan inte göras, däremot ges en inblick i hur attityden till kvinnor och idrott utvecklats under 94 år. Resultatet från denna uppsats kan användas för att förstå var de normer och attityder vi har idag grundar sig.

I Sverige finns en det en brist pa? kockar. Stja?rnkro?gare och branschfo?retra?dare uttalar sig om att det a?r sva?rt att finna ?bra personal? och att restaurangutbildningarna inte ligger i fas med deras krav. Arbetsfo?rmedlingen har i sin rapport Var finns jobben? (2014a) beskrivit kock som ett paradoxyrke, att det ra?der ho?g arbetslo?shet samtidigt som det a?r brist pa? arbetskraft.

Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.

Syftet med studien är att utvärdera och undersöka pedagogers inställningen till det pedagogiska dramat utifrån materialet Livsviktigt. Från syftet har vi formulerat följande frågeställningar:- I vilka situationer används pedagogiskt drama?- Hur anser pedagogerna att eleven utvecklas i samband med det pedagogiska dramat?- Vilken inställning har pedagogerna till pedagogiskt drama?För att besvara frågeställningarna har vi använt oss av en undersökande enkät med både öppna och fasta svarsalternativ. Enkäten besvarades av 102 pedagoger från Värnamo kommuns grundskolor.Resultatet av studien visar att pedagogiskt drama i undervisningen styrker barns självkänsla. Den visar också på en positiv inställning av pedagogerna till det pedagogiska dramat..

The digitalization of the media industry has involved great changes for the Swedish daily press. Instead of subscribing on a daily newspaper, more people tend to read newspaper's free edition online.  The recent recession has contributed to strike hard against the newspaper's economy. This is the problem our research is based upon. How will the newspaper develop and which measures have to be done to get a well functioning business model that is suited for future conditions?We have made qualitative interviews with Swedish newspapers: Göteborgs-Posten, Norrköpingstidningen, Sydsvenskan and with the danish newspaper Politiken.

AbstractThe purpose of this study is to see how technology is presented in different fictional picture books that are available in preschool. Six fictional picture books that have connection to technology in picture and text have been analysed. In order to show how technology can be made visible in fictional picture books, the relation between picture and text has been analysed through a technology perspective. Furthermore, the pictures and the texts have been analysed separately in order to show what they show respectively in terms of technology. The fictional picture book has a potential to be a basis for making technology visible in preschool, which is a step in a new direction.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

In 2009 transgendered persons were included in the Swedish law against discrimination. Prior to the inclusion a commission made an investigation of the necessity of such change in the law and how it could be designed. This essay focuses on the discourses regarding gender that appear in the law and the report written by the commission. Using theories by Judith Butler and discourse analysis inspired by Norman Fairclough it identifies two main discourses regarding gender: a two gender discourse and a queer discourse. The two discourses meet in the studied material in an antagonistic way, a conflict that is solved by separating the two and making one part of the law focus on gender and one on transgender.

Relationen mellan publik media och kapitalmarknader är ett område som studerats under en lång period. Åsikter har väckts om att massmedia är en viktig faktor vid förståelsen av finansiella marknader då media har förmågan att ge upphov till irrationella reaktioner. Utifrån detta har en kritik mot massmedia växt fram som menar att media inte förmedlar viktig information. En del studier visar emellertid att en lättare åtkomst till ny information leder till att priser på finansiella marknader kan justeras mer effektivt.Syftet med denna studie är att förklara hur den historiska mediabevakningen som föregår en aktierekommendation påverkar hela aktiemarknadens aktörer genom att studera den överavkastning som föregår och efterföljer rekommendationen ifråga. Undersökningen har baserats på rekommendationer gällande svenska aktier som är börsnoterade på Large-, Mid- och Small-Cap listorna på Nasdaq OMX Nordic Stockholm under en period som sträcker sig över två år.

The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. Thearticles were analysed in four stages which included:identifying statements concerning Wikileaks and itsoperations; identifying additional groups and individualsappearing in the debate and the statements made about these;grouping statements into themes and on the basis of thesethemes construct chains of equivalence and identify subjectpositions. The last stage consisted of identification ofdiscourses and the relationships and possible conflictsbetween those discourses. The results showed that fourdiscourses could be identified: the good democracydiscourse, the traditional diplomatic discourse, the goodjournalism discourse and the power-critical discourse..

Is there any truth in the saying ?no news is good news? or is there a reason to question whether media actually do reflect the world?s worst conflicts proportionally? The communication technologies have seen major developments in recent years, and more and more people choose to read their news on the Internet. With smartphones and other devices, one could imagine that there would be easier to cover more conflict areas than ever ? but is this what has happened?In this study we aimed to investigate how three chosen Swedish newspapers reflected five of the on-going conflicts of 2012 and how this can be explained with the theories; the CNN effect and Stealth Conflicts. We started out with studies of the two theories.

AbstractThe purpose of this study has been to provide a deeper understanding of how companies in the travel industry works with social media and electronic Word-of-mouth (eWOM) by analyzing and investigating social media and eWOM and how it effects customers? expectations on the companies service quality. In connection with the purpose we have chosen the following research questions: 1. In which way can companies in the travel industry interact with their customers participation on the Internet through social media. 2.

?Vi kan försvara oss mot ett angrepp mot ett begränsat mål. Vi talar om ungefär en vecka på egen hand.?Överbefälhavarens uttalande 31 december 2012 i intervjun med Svenska Dagbladet blev en stor nyhet, kanske den största inom försvarsområdet på senare år. Uppsatsen utreder vad det är som styr att ett uttalande likt detta blir uppmärksammat av media och hos allmänheten, så kallad dagordningsmakt, samt vilka konsekvenser det kan få för Försvarsmakten.

This paper is an inquiry that is trying to establish four young musicians' views of art and music.To define the boundaries of music and art and explore the possible similarities. The musicians were confronted with an artwork by Marcel Duchamp and a composition by John Cage, and have recieved a questionnaire where they were asked to express their views. They were also asked to point out qualities that define music and art and their boundaries. Follow up questions then try to futher clearify their definitions. The findings show that the group has a similar point of view where emotion and feeling rule over intellectualisation in relation to the creation of art..