Sammandrag Syftet med detta arbete har varit att undersöka elevers uppfattning om sina möjligheter att vara skapande i skolan, vilka förutsättningar som finns för skapande verksamhet och kulturupplevelser samt hur man uppfyller det styrdokumenten säger gällande estetisk verksamhet i en landsortsskola. Kvantitativ metod i form av enkätundersökningar har använts tillsammans med strukturerade observationer. Undersökningen har genomförts på mellanstadiet i en landsortsskola i västra Värmland och omfattats av 151 elever och åtta lärare. Det empiriska materialet visar att eleverna har störst möjlighet att vara skapande i de ämnen där observationerna pekade på god måluppfyllelse, där eleverna var delaktiga i sitt eget lärande samt då lokalerna var ändamålsenliga. Materialet visar även att man i liten omfattning erbjuder kulturupplevelser i skolan. Arbetets forskningsavsnitt stödjer den skapande verksamhetens betydelse i skolan genom att behandla styrdokument, utveckling och lärande, skapandeprocessen samt betydelsen av upplevelser och intryck..

This master thesis concerns the subject of a reference service named Book-a-librarian. The service makes it possible for the library-user to indulge in a subject with the help of a librarian after having made an appointment in advance. The main purpose of this thesis is to study the function of it. The methods used are a mix of literature and empirical studies to be able to comprehend and explain the practical nature of the service as well as placing the service in a theoretical framework. The empirical study is performed by a questionnaire, where librarians working with the service are asked to participate.

Till följd av en ständigt ökad konkurrens blir det allt svårare att som ny aktör att ta sig in på olika marknader. Vad som däremot kan underlätta etableringsprocessen för nya företag och varumärken är att associeras och förknippas med redan etablerade och välkända varumärken. Företaget gooh! är ett nytt måltidskoncept som funnits i drygt två år och är ett samarbete mellan Lantmännen och Operakällaren. Det intressanta här är att företaget gooh! har två kända varumärken som medverkar och står bakom konceptet.I den här uppsatsen kommer vi att undersöka hur Marketing mix modellens faktorer påverkar en konsuments första köp av en gooh! produkt, med syfte att se om någon av dessa faktorer är mer viktig än någon annan samt att se hur dessa samverkar med varandra. Vi vill också i denna uppsats se hur konsumentens första köp påverkas av att två starka varumärken står bakom konceptet gooh!.Undersökningen baseras på en kvantitativ undersökning där vi slumpmässigt frågat 50 konsumenter som alla handlat i en och samma gooh! butik.Resultaten vi kommit fram till i denna undersökning tyder på att den valda ?platsen? av butik, dvs.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Ledarskap i slöjd och kulturhantverk15 hpInstitutionen för kulturvårdGöteborgs universitet2014:40.

Diversity Marketing eller mångfaldsmarknadsföring är ett fenomen som har spridits från USA till andra delar av världen senaste decennierna. Etnicitet och kulturell tillhörighet uppfattas allmänt påverka bland annat konsumtionsmönster och individers preferenser. Det innebär att etnicitet har kommit att bli en segmenteringsvariabel och uppfattas vara ett tillämpbart marknadsföringsverktyg. Vår utgångspunkt för uppsatsen är att etnicitet och kulturell tillhörighet inte problematiseras i de sammanhang där Diversity Marketing förekommer. Dessutom finns det en direkt risk att en betoning av till exempel etnicitet bidrar till att individer kategoriseras och fastnar i oföränderliga identiteter.

My analysis consists of an in-depth study of the experience of a group of development programme participants who were exposed to the use of art and artistic work in organisation and leadership development, resulting in positive effects. My starting point is creativity as a concept according to paediatrician and psychoanalyst DW Winnicott who stresses how important playing and creativity is for us, even as an adult, for us to utilise our full potential. He believes that we have a psychological space ? a crossover area ? where the outer, objective reality and the inner, subjective reality meet. Playing, creative development and experiences occur in this space.

My analysis consists of an in-depth study of the experience of a group of development programme participants who were exposed to the use of art and artistic work in organisation and leadership development, resulting in positive effects. My starting point is creativity as a concept according to paediatrician and psychoanalyst DW Winnicott who stresses how important playing and creativity is for us, even as an adult, for us to utilise our full potential. He believes that we have a psychological space ? a crossover area ? where the outer, objective reality and the inner, subjective reality meet. Playing, creative development and experiences occur in this space.

The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

Zakrisdal and the west coast region of Karlstad was at one time a protected area where the ammunition factory AmF Zakrisdal 1941-1994 was situated. This factory manufactured explosives for the Swedish armed forces and for export. In this context it is an interesting paradox that the production of ammunition, mines and armorpiercing grenades for more than 50 years has preserved the environment surrounding the factory.The factory is now gone and the production is moved to Karlskoga. Plans are being made to build housing for 3-4000 residents and other enterprises within the area. The area now stands before yet another change, most likely the most profound to date.The inspiration for this work comes from the economic historic Jan Jörnmark.

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question..

Aim: The aim of our study is to analyze and evaluate from a marketing perspective how estate agents can use facebook to strengthen their brand. Method: We have used an inductive study form where we?ve used a quality and a quantity data gathering method. The data has been gathered from an interview with Botkyrkabyggens marketing coordinator and from an internet survey based on a convience selection and a snow ball selection.Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship ManagementConclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to traditional marketing for an estate agent. The risks of facebook is the difficulty in educating the staff about the site and the fact that facebook dominates the policies and rules which suddenly can change.

In this text, composer Kristoffer Aronsson invites us into his mind. In a sincere and sometimes straightforward way, he tries to communicate his impressions and reflections about art, music and the creative process behind the solo guitar piece Tahini in the shape of gas..

The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in social media. Following that we have chosen the research question: In what ways can nonprofit organisations develop viral marketing in social media? The study has a qualitative research methodology with empirical findings as base. We have throughout the research process strived for an inductive nature in the study though there are deductive elements.

Flera svenska kommuner använder sig av den amerikanska professorn Richard Floridas teori om den kreativa klassen och ?creative cities? i sin marknadsföring. Syftet med mitt kandidatarbete är att undersöka om svenska kommuner är kreativa enligt Floridas teori. En jämförande fallstudie har gjorts där tre kommuner som använder sig av Florida i sin marknadsföring har undersökts. Kommunerna är Södertälje, Botkyrka och Ronneby.