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1414 Uppsatser om Creative leadership - Sida 60 av 95
Dags att renovera : Effekten av kommunikation på relationen mellan företag och kunder i ett förändringsprojekt
Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .
Kvinnor som leder: att samarbeta, stödja och bli stöttad i arbetslivet.
Kvinnor har uppfattats som effektiva i ett transformativt ledarskap vilket även haft en positiv inverkan på ett effektivt samarbete i en arbetsgrupp. Ett effektivt samarbete krävde gemenskap i arbetsgruppen vilken kunde kompliceras av såväl arbetsrelaterade som relationsrelaterade konflikter. Åtta kvinnliga mellanchefer intervjuades med fokus på deras arbetssätt som chefer och deras uppfattningar om eventuella skillnader mellan manliga och kvinnliga medarbetare och kollegor i olika avseenden. Resultatet från en kvalitativ innehållsanalys visade att ett effektivt samarbete krävde såväl tydliga arbetsroller och mål som en gemenskap med och förståelse för varandra. Kvinnliga medarbetare upplevde ett behov av relationer i arbetsgruppen och ett psykosocialt stöd.
Hur social a?r den Sociala Ekonomin? : Sociala fo?retag och regionala innovationssystem
Authors: Kosovare Islami and Selma SumicDate: 2014-06-02Title: How social is the social economy? ? social businesses and their regional innovation system.Level: Bachelor thesis in Business AdministrationSupervisor: Bengt JohannissonExaminer: Frederic BillKey words: Social entrepreneurship, regional innovation system, business - to - businessThe purpose of this paper is to create a model of regional cooperation network for social enterprises as the base of an innovation. This model will be created through the empirical basis. The model proceeds from the three pillars that have been developed and include social entrepreneurship, business - to - business and regional innovation.Entrepreneurship has multiple definitions which treats such as innovative thinking, targeted and creative individuals. Social enterprise has attracted more widespread interest, while it is considered one potential solution for the development of a sustainable society.
Varför just nu? : En kvalitativ studie av ett hälsoprojekt
Vårt syfte med denna studie har varit att beskriva de individuella och organisatoriskaomständigheter som skapade förutsättningar för genomförandet av hälsoprojektet. Vi hardärmed sökt svar på vilka möjligheter informanterna upplevde fanns för att tillämpa sig av denya kunskaper som förvärvats under projektet. Studien genomfördes inom Norrköpingskommun och populationen utgjordes av sex enhetschefer. För att nå den förståelse och detdjup vi eftersökt valde vi att använda oss av kvalitativ metod. Datainsamling genomfördes iform av semi- strukturerade intervjuer, dessa analyserades sedan och ställdes mot de teoriersom vi utifrån litteratur och tidigare forskning valt ut som mest lämpade för denna studie.Resultatet visar på att informanterna var motiverade till att genomföra hälsoprojektet men attden rådande situationen ledde till att utfallet av projektet inte blev som förväntat.
Chefers stressreducerade ledarskapsbeteenden gentemot sina medarbetare : - en kvalitativ intervjustudie
Syftet med studien var att undersöka vilka stressreducerade ledarskapsbeteenden som chefer använder sig av gentemot sina medarbetare. Studien har en deduktiv ansats där två etablerade balansteorier; Karasek och Theorells (1990) krav och kontrollmodell samt Siegrits (1996) ansträngning och belöningsmodell, användes för att studera empirin. Ett målinriktat urval gjordes (n = 10) och av dessa var fem stycken kvinnor och fem stycken män. Semi-strukturerade intervjuer genomfördes med chefer på samma eller liknande position i en organisation. Det empiriska materialet analyserades genom en tematisk modell.
Konstruktion av steghållare till brandbilar
High demands are set on all equipment used in emergency service work, where small margins can be the distinguishing factor between life and death during a rescue operation. It is important that tools such as ladders quickly and easily can be dismounted from a vehicle and still satisfy the regulatory requirements for securing loads during transport. The existing solution for getting ladders down from the roof of a fire engine requires a large manual effort from the user in an ergonomically unsound posture.In this degree project a new ladder holder is developed with focus on the user to solve the ergonomic problems and at the same time create a more compact design that can be adapted to several different types of ladders. After an initial pre-study with user-interviews and measurement of forces and distances a set of requirements was formulated that came to govern the project's direction. Creative methods were used to generate concepts that improved the function and through design solutions, calculations and testing in CAD a base for manufacturing of a new product was created.The result is a completely new type of ladder holder that minimizes the user's manual effort and simplifies the securing of ladders in the holder.
Barns lek och pedagogers förhållningssätt till barns lekval-utifrån ett genusperspektiv
The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.
Kvinnliga Församlingsledare Då och Nu En litteraturstudie om ämbetsfrågan i Svenska kyrkan
For almost a century the debate about women as ordained servants in the Church of Sweden has raged on and on. The decision to open up the priesthood for both genders in 1958 was a milestone in the women?s liberation movement as well as it marks an important time in the church history. The debate has mainly been about how to interpret scripture, who has the right to do so, and so on. Feminist theology has become one way in recent decades to paint a wider and more nuanced picture of history and how to interpret the texts often used to repress women.This essay surveys some of the steps towards that decision, as well as it paints a rough picture of what leadership among women in the church could involve before ordination became an option.
Utvärdering av ledarutvecklingsprogram i en svensk kommun
Syftet med studien var att undersöka ledares upplevelse efter ett ledarutvecklingsprogram och om den eventuellt bidragit till värden för att underlätta en större organisationsförändring inom offentlig sektor samt om utbildningen kan rekommenderas till nya ledare. Utbildningens avsikt var att stärka ledarnas roller och vara ett stöd i den nya organisationens uppsatta mål. Två grupper (deltagit, ej deltagit i utbildningen) av kvinnliga enhetschefer inom omsorgsförvaltningen deltog i undersökningen vars data kvalitativt analyserades. Resultatet visade att utbildningen bidragit med större förståelse för kommunens helhetsperspektiv och komplexitet vad gäller ekonomiska resurser och solidaritet över förvaltningsgränser då ledare från olika förvaltningar deltagit. Vidare att kommunikationen med andra ledare och utbyte av erfarenheter och kunskaper bidragit till stöd, kunskap och bildande av kontaktnät vilka varit värdefulla för ledarskapets roll och kommunen som helhet.
Entrébänk för Bonum seniorboenden
The following report comprises my bachelor´s thesis in Industrial design, 30 hp. It is executed in collaboration with Bonum senior housing, who has been the client and assignment- maker of this project.The goal was to design a bench for their entrances, which could represent not only the needs of the target group but also Bonum as a trademark. The work is done with great care for both human kind and the environment, with sustainability as beacon.The design process has been followed.Initially, you will find the definition of a bench for entrances, the framework including inclusive as well as sustainable design, a function- and market analysis followed by the inspiration part of the project. Getting to know the target group and their specific needs has been essential for this work.Investigations about what senior house living and senior products are and what the target group thinks and feels, has been done. As a result, two ?personas? has been developed.With the help of a purposely chosen group of people, surveys and ergonomic studies has been executed, as well as prototype-testing.The fact-finding has formed the stable and unavoidable foundation of this project, which later on gets more creative and idea based.
"Hamrén-haveriet" : En kvantitativ studie om personifiering av svenska förbundskaptener i kvällstidningarna
Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.
Entreprenöriell marknadsföring i entreprenöriella företag : Hur marknadsför och etablerar sig entreprenöriella företag på nya marknader?
Marketing is a broad subject with many different areas. Part of the marketing that has been of great importance is the 4P:s also known as the marketing mix. Marketing mix is included in one of the traditional marketing approaches. In recent years there have been some changes and have begun looking at new ways of looking at marketing. One of the ways is entrepreneurial marketing to the effect that the company tries to use its resources optimally.
LÄKARE OCH UNDERSKÖTERSKORS SYN PÅ VAD SOM INNEFATTAS I SJUKSKÖTERSKANS KOMPETENSOMRÅDE ARBETSLEDNING AV OMVÅRDNADSARBETET
Kompetensområdet sjuksköterskans arbetsledning av omvårdnadsarbetet är ett tämligen outforskat ämne. Mer kunskap om läkare- och undersköterskors syn på vad som innefattas i sjuksköterskans arbetsledning skulle kunna bidra till ett bättre samarbete som på sikt kan gynna omvårdnadsarbetets utveckling och därigenom även patienten. Syftet med studien är att få ökad kunskap om läkare och underskö-terskors syn på vad som innefattas i kompetensområdet sjuksköterskans arbets-ledning av omvårdnadsarbetet. Metoden som användes var en empirisk intervju-undersökning där urvalet bestod utav fyra läkare och fyra undersköterskor. Mate-rialet analyserades med innehållsanalys, inspirerad av Burnard (1991).
Relationsmarknadsföring : En fallstudie av reklambyråer
AbstractThe development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective.This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers.
När det rör det sexuella, så... en analys av hivpositivas sexualitet och hiv-prevention
The sexuality of hivinfected people is quite controversial but nevertheless important when speaking of hivprevention. The aim of this work was to survey and analyze support and counseling practices around sexual issues given to hivpositive people by their treating medical doctors. We wanted to bring the question of hivinfected peoples sexuality and sexual behavior sometimes unprotected and the Swedish legislation and hivprevention efforts under discussion. Based on the results of a questionnaire answered by the doctors, previous research and different social constructionistic and interactionistic theories about the nature of sexuality we made our analysis. We found that the Swedish legislation offers a positive basis for successful hivprevention, but that there are some important obstacles to be overcome in order to really succeed and further reduce the number of new hivinfected people in Sweden.